AdSense and AdWord Information

Contextual Ad Networks...The Baby Boom Is Upon Us

2007-08-18T02:36:00.000-07:00

No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.

One of the early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout the Internet and hence the term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what the computer hardware folks refer to a distributed processing. Instead of trying to draw everyone to a large pay per click search engine site, little groups of pay per click ads are spread widely across thousands of locations (websites) all over the Internet.

Actually, this distributed processing or propagation technique is not limited to pay per click advertising. For example, Amazon uses a similar arrangement (called Amazon Associates) to sell the products it carries on amazon.com and ClickBank has a sales program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most commercial hubs on the Internet will be shifting to this propagation concept as time progresses...all of those individual partner websites that carry the message/proposition will constitute the vast army of worker ants that keep the queen ant alive and healthy.

From a pay per click marketing perspective, these programs make brilliant use of leverage while providing highly targeted prospects for the paying advertiser.

There are, of course, some interesting things that occur as a result of all of this stuff. For example, consider what I call the "cross fertilization effect": Suppose a person goes to yahoo.com and performs a search that leads them to one of my websites that happens carry Google AdSense ads and that visitor then clicks on one of those ads...the net result is that Yahoo natural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual webmaster needs to exercise a little restraint and avoid the temptation to go overboard by plastering these ads all over your website and thereby diluting your own primary message/proposition and confusing your hard earned visitor. When properly used, these ads are just ancillary or complementary content that you are providing to enhance the information and opportunities that you are providing to your visitor...if something happens to strike a responsive chord with your visitor, you might make a little pay per click money.

If properly used, these propagation programs can result in the classical "win-win" situation. However, if you over do it, this can quickly turn into a loss for you (the individual webmaster) and a win for your pay per click partners that are distributing the ads. As in many things, moderation is important.

The dynamic search engine marketing industry continues to evolve as users began to take advantage of the steady stream of new features, tools and innovations provided by the ever increasing number of search engines offering quality search results (it's not all about Google anymore). The evolutionary time line for Internet marketing continues to run at warp speed.

An example of previous evolutionary periods (which by now may almost seem prehistoric) would be the emergence of pay-per-click advertising and the cooresponding rise of search-marketing firms specializing in AdWords and Overture. As long as there are methods for finding and retrieving information in digital databases by using keywords or similar attributes, there will be a search-marketing industry. How that industry operates in the future depends on how the search engines operate and how consumer tendencies evolve.

It's a constant sea of change, but the good things just keep on getting better! Stay alert, and light on your feet, and the opportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery", but I don't think I'm far off the mark about where things are heading. With that, I'm off the soapbox and wishing you success in whatever you do online!

About the author:
Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at http://www.home-based-business-team.com

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Fool Proof Steps To Catapult Your Adsense Income

2007-08-15T06:24:00.001-07:00

The best ways for Website owners to make money from their website is through Google Adsense. There are so many site owners that are finding it difficult to make some good money from their websites. The irony is that there are some website owners that are earning hundreds of dollars every blessed day from Adsense ads placed on their websites. The difference between these website owners and the rest is that they act differently and they are known to think out of the box.

It has always being said that the best way to do anything in life is to ask those who have been doing that particular thing and learn how they have been doing it. Some of these BIG money makers in the Adsense game are willing to divulge their secrets to earning big from Google Adsense. Some of the tips they offered have helped in increasing the earnings of a lot of people that have applied these tips to their Adsense business.

Below are 5 proven secrets to improving your Adsense income.

1. Learn to concentrate on a format of Adsense ad. The format that worked best for so many is the Large Rectangle (336X280). This format has the likelihood of resulting in higher Click Through Ratio (CTR). Why is it advisable for you to choose this format out of the numerous formats available? This is because the ads on this format, will look like a normal link on your web pages and since your website visitors are used to clicking on these links, they will be attracted to click on your ads. Your website visitors may or may not know they are clicking on your Google ads, but what ever the case may be, you are the winner!

2. Let the Adsense ads match the look of your website. If you have a website with a white background, let white be the color of your ad border and background. This is to make the ads look like they are part of your web pages. As said earlier, this will get you more clicks from your website visitors.

3. Let the Ads be at the top of your web pages and not at the bottom. If they happen to be at the bottom, it is as if you are hiding the ads. Instead of hiding them at the bottom of the page, let them be in the place where people will see them as soon as they enter the page. You will be surprised at the difference this will make in your earnings.

4. Put your ads on pages that get maximum numbers of view. If you think some sites get more page views than the others, let your ads be on these pages! This is one proven method of increasing your Adsense earning. The more the page view, the more the likelihood for a click to be generated on your ads.

5. You should automate the insertion of your Adsense code into your web pages using SSI (or server side included). Enquire from your web administrator if your server supports SSI or not. How do you achieve this purpose? Save your Adsense code in a text file, you can save it as “Adsense.txt”, and upload it to the root directory of your web server. After uploading the file, you can then use SSI to call up the file on all of your web pages. This will save you a lot of time, especially if you use automatic page generators to create pages on your website.

Well, you now have in your hand the secrets that have generated so much money for hundreds of people who are making use of the Adsense business model. These tips can help you achieve a lot if only you are willing to make use of them.

If others have done it, there is nothing wrong trying it out for yourself.

This is to your Adsense Success,

Adebola Oni http://www.imgiveaways.com

About the Author:
Adebola Oni is an Internet Marketing Expert that has been helping so many people set up their online businesses. You can subscribe to his Brand New Adsense Ecourse by sending a blank mail to: adsensecash@getresponse.com you can also visit his website at: http://www.imgiveaways.com if you want to learn more about starting a successful online business.
Article Submitted On: December 29, 2006
Article Source: http://EzineArticles.com/

What To Know About Pay Per Click Search Engine Advertising in Your Google Adwords Campaign

2007-08-15T06:23:00.000-07:00

If you are one of those people that has not had any luck with your pay per click search engine advertising, chances are you are not building your keyword advertising lists correctly. In order to get the most from google adwords, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. With these tips you will find your google adwords campaign will be made easy.

The first step to making a keyword list is to write down your targeted traffic and keywords you think suit them best. One of the easiest ways to do this is to think about how you would search for your product in the search engines. If you search for your product with these keywords, chances are hundreds of thousands of other people are doing the same thing.

Profitable keywords for your pay per click search engine advertising campaign can be found using the overture keyword suggestion tool. This will allow you to find what keywords are being searched the most, which will help you generate more traffic to your website. Place the top few keywords that you find in your titles of articles and blog posts, along with the first few sentences of the content on your website. The more you place the top keywords or targeted keywords on your website, the better chance you will have of climbing higher on the search engines.

Another great thing with a keyword suggestion tool like Overture is that you can find a large list of profitable keywords. This will allow you to build a list of multiple ways people are searching for the same product. If you can target multiple keywords, you will be able to have several lists on many of your pages. The more keywords you place on your website, the better chance you have to make money from it. If you can target several keywords as oppose to one or two you can cut down on repetition.

When you are choosing keywords, try and be as specific as possible. If you want to generate any kind of traffic that is specific to your site, you want to stay away from vague and basic keywords. By selecting specific keywords it lowers the competition you will face for the keyword and lower the cost per click you will be spending. By having specific keywords you will assure yourself that your keywords bring in qualified traffic that is worth your time.

There are multiple ways to make your pay per click search engine advertising campaigns made easy and specifying your keyword list is just the start. While there are many things you can do to get the most out of your keyword lists, finding the most specific and cost efficient keywords using a keyword suggestion tool is one of the best things you can do. After creating a list, you will be on your way to making money in no time.

About the Author:
Leonard Bartholomew, USA. My SEO help site will assist you in finding the most profitable keywords. Find tips, tools, products and more about: Pay Per Click Search Engine Advertising .
Article Source: http://www.articles2k.com

How Can Google And Government Make You Rich

2007-08-09T05:08:00.001-07:00

There are literally many easy ways to make money online - Google Adsense is one of the most popular methods. You partner with Google, they place ads on your websites and share the advertising revenue with you. Many people earn nice 6 figure income from Google Adsense alone.

You might be thinking: if Google adsense is that easy, why aren't more people become rich with it? The problem is, you need huge amount of quality and unique contents that attract visitors to your sites. Most people are not born writers. Let's say your goal is to put up 1 site per week, with 100-200 pages per site. Imagine the time and energy needed to complete the task! Sure you can hire writers, but it is not cheap. The going rate for average writer is $5/article. How much are you going to pay for 1000 pages of articles? Huge investment isn't it?

So, does it mean that you should give up Adsense altogether? Certainly not, because you are going to learn a secret on how government can help you to make money with Google Adsense!

Now what if I tell you, there are millions of free articles that you can legally rewrite, modify anyway you want, and even claim your authorship? These articles:

-cover many profitable Adsense niche, including iPod, finance, health, pets etc. -are written by professionals; -practically nobody is using or talking about this resource!

Drum rolls...

It's called "public domain" - Material that is not copyrighted, whose copyright has expired, or is un-copyrightable, including government publication, creative commons, and Wikipedia.

So what's so fascinating with Public domain? Simply but, you can take the contents from there, re-write it and put on your website without any problem! There are so many contents in government sites and Wikipedia. Don't believe? Do a search on Wikipedia and Google Government Search engine on ANY keyword.

For example, one of my favorite niche is health. It is a niche that is moderate in competition, high in searches. People are always looking for information on certain symptoms and disease. Most importantly health related keywords are one of those high paying Adsense keywords! It is very common to earn few dollars from just one click!

Now, at push button you will be able to find wide array of health articles in government websites, including diabetes, weight loss, sexual dysfunction etc. The articles are free for you to use.

There are people who sell articles to Adsense publishers. They called it PLR (Private Label Rights) articles where the articles rights belong to buyers' after the purchase. The average membership costs around $39-$97 per month for limited amount of articles. I am never a big fan of PLR articles. Simply but, why pay for something that is supposedly free?

Finally, one very important thing to keep in mind: always re-write the articles you take from public domain. Many webmasters have been de-listed for duplicate contents on their websites. If you want long term success with Adsense, unique articles is the way to go.

About the Author:
Lai Chiayee is an experienced Adsense publisher. Learn how to find public domain articles, rewrite and profit from them quickly and easily== > http://www.cylai.net/PDRiches.htm
Article Submitted On: December 17, 2006
Article Source: http://EzineArticles.com/

10 Great things NOT to do with Google AdSense

2007-08-07T06:14:00.001-07:00

There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top 10 mistakes!

1. Do not use fake information when opening your Google AdSense account.

Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages.

Don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time.

That just makes plain good sense. Google doesn’t demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.

5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads.

This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.

6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won’t be long until you find yourself getting a goodbye note from their fraud team.

7. No misleading labeling

Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.”

This is to keep visitors from becoming confused and barking up Google’s tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.

8. Avoid keyword spamming and other divisive tricks

You may be tempted to buy one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I’ll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:

• ”Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit.

• Multiple sites, domains, pages, etc. which have substantially duplicate content.

• Hidden text or links of any type.

• Excessive outbound links on any page. Google recommends no more than 100. I’d keep it way below that.

• And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your website may be affected adversely by those links.

9. Don’t advertise anything on Google’s prohibited items list.

It’s a lot shorter lists than PayPal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.

10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!

About the author:
Diane Nassy provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
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Why You Should Avoid Google's Content Network

2007-08-05T06:42:00.000-07:00

When you create an AdWords campaign you have a choice as to whether you want your ads to appear on Google’s network of content sites. These are sites that have signed up for Google’s Adsense program, which allows them to display AdWords ads on their pages. Generally speaking, this is not very targeted traffic. Google tries to display your ad on pages with relevant content, and it does a pretty good job of it. Nonetheless, I personally do not like this traffic, and I will tell you why.

When marketing on the Internet, the sooner your ad is displayed to your prospect, the greater your chance of making a sale. This is the reason why search engine traffic performs so well. Most surfers initiate their Internet activity at a search engine. Indeed, many have a search engine like Google, Yahoo, or MSN set as their home page. In other words, it is the first thing they see when they log onto the Internet.

Lets take a closer look at the chain of events. A surfer logs onto the Internet because she wants to find something. She goes to Google and enters her search and among the results she sees your ad. It catches her attention and she clicks through to your site. Since you are offering exactly what she is looking for, she is turned into a customer and you make a sale. This scenario happened the way it did because we understand the virtues of targeted traffic, but it also happened because we were the first to satisfy the surfer’s needs.

Now, say the surfer has been online for some time and has been surfing from one site to another, looking around and possibly doing research. This surfer may be frustrated because she has not found what she wants, and is therefore in a negative mindset. What is more likely, however, is that this surfer has turned into a window shopper. Either way, since this surfer has been online for some time now, the result is she will be harder to convert into a sale.

When your site is shown on content sites it is being displayed to surfers who have often been online for a longer period of time and are generally not as receptive to your message. Add to this the fact that your ad will not be as targeted and your chances of converting the surfer are even less.

What we want is highly targeted traffic and we want that traffic to be receptive to our message. As that traffic becomes more and more diluted, its value diminishes as well.

One strategy that can be used with content targeting is to create a separate campaign for it. In this campaign all bids would be as low as possible, i.e. 5 cents. In this way you can display your ad on content sites, but the cost would be more in line with the traffic’s value. Keep in mind also that there is greater chance of click fraud when advertising on content sites, which is another good reason to keep bids as low as possible.

Google recently added a feature where you can bid separately on your content network ads, which allows you to bid lower on your content network ads without having to setup another campaign. This is useful and can be a good solution. I still prefer to create a separate campaign for content network advertising, however. A separate campaign allows for greater organization and analysis. This choice is one of personal preference, though, and you should use whichever option you feel more comfortable with.

In the end, you should be skeptical about content targeting, as the traffic quality will not be the same as the pure search engine traffic. If you really want the extra traffic, then make sure you bid separately for your content site campaign, keeping your bids as low as possible. You should also keep a close eye on your stats to make sure you are not paying for any fraudulent clicks. Good luck.

About the Author:
George Peters is a professional Internet marketer and pay per click advertising expert. His website is located at cpcsecrets.com.
Article Source: http://www.articles2k.com

Optimizing Google Adsense For Better Performance And More Money!

2007-08-04T06:01:00.000-07:00

So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).

Before we get into it, learn more about Google Adsense here:
http://www.google.com/services/adsense_tour/

First and foremost is: Positioning

Where you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won't cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.

Adding Adsense in the heart of your template:

Link Units:

Since the introduction of Google Adsense "link units", we can now add what looks like a "menu system" to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a "Google link units" to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.

Leaderboards & Skyscrapers:

These may very well be your "bread & butter". I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.

Square & Rectangle Ad Units:

These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content, you don't want Adsense to BE your content because this will look poor on your part. Adsense is very popular with webmasters; who doesn't want to make some extra money. However, don't forget that many of your visitors are also used to seeing Adsense within a website, and need a good reason to click on them.

Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.

Just remember that Google allows up to 3 ad units per page. Using these 3 strategies will help to better optimize Adsense for positioning! Let's now go onto targeting...

Optimizing Adsense: Taking out non-related ads!

Do you ever wonder how ads like "business card specials" ever get displayed on to your website when your company content is all about baby clothing? Since the introduction of "Adwords Site Targeting", we now have to keep an eye on the ads being displayed on our website(s). Companies may now specifically target your website for more exposure. There is no restriction whether the website is content related or not, just more marketing exposure for the advertiser.

Filtering Adsense Advertisers:

Within your Adsense manager, you have the option of using the "Competition Filter" which allows us to remove certain websites from the ads being displayed regularly. This is going to be an on-going optimization task in the future. Without filtering the ads being displayed within your website, you might find yourself with ads unrelated to your industry and possibly some ads that have a negative effect within your site.

If you don't remove all the unwanted ads being displayed on your website, you might end up hurting your Adsense performance online. The more targeted you can get your Google Adsense ads to display on each page, the better your chances at being able to make more money. Try to take a moment every week to study the ads being displayed on your website.

Open up a note pad, or word document and record all the websites you don't want to be displayed anymore. Add these sites to your "filter list" within your Adsense account.

Remember to add the website (within your filter list) like so: smartads.info - without the www. Adding anything after or before the url will only prevent the company from displaying one of their many ads like so (www.site.com/ads/1.html). This way you stop anything from the entire website from showing up within your Adsense campaign online. The more you optimize your Adsense filter, the better your performance will pick up and the less non-related ads will be displayed on your website.

One constant that holds true with Adsense:

The more pages you have with your Adsense campaign being displayed, the more you WILL make. People who have online networks immediately can profit from Google Adwords because they have the power to add their Adsense boxes & banners onto multiple websites, possibly 1000's of pages.

Should you add Adsense to your website?

If you own a small company that has a brochure type website that gets maybe 50-100 visitors a day, I recommend NOT adding Adsense to your site. It will never make enough money with that kind of traffic. Remember: Your Adsense campaign needs to make over $100 to get paid out.

If your company receives around 500-1000+ visitors a day, you can now start considering to make money through Google. Adsense is all about numbers. Play the numbers to make more money. In fact, try making goals for yourself to make X amount of dollars through your Adsense account by a certain time. Doing this will only increase your business and make your company more powerful online by increasing the amount of traffic it receives.

For multiple websites, channels are important:

Google allows you to track the performance of multiple websites all in one account which ultimately gives you the ability to track how many visitors you're getting for each website. It also allows you to work harder on those sites that aren't up to par.

I consistently look at each individual website channel to work harder at promoting the ones that aren't performing well. By doing this, we increase the amount of promotion going into the websites that under perform, and in turn eventually increase the business for those websites as well. The more you promote your website, the more the exposure you will ultimately deliver for your Adsense campaign and your company.

Google Search with Adsense:

To top all that off, you can add Google search within your site to give visitors a search function for your content and to allow people to also click on your Adsense program. Please note that for Google search to work, your website and all of its content pages must already be indexed by Google. Adding the Google search bar to your site right away won't help your visitors at all.

For more Google Adsense optimization tips, go here: https://www.google.com/support/adsense/bin/static.py?page=tips.html

Don't forget to read the Google Adsense Policies & Procedures: https://www.google.com/adsense/policies

I hope this article helps you to make more money!

Copyright © 2005

About the Author:
Martin Lemieux is the president of Smartads. We help small-large companies to grow their business online and offline. International: http://www.smartads.info Canada: http://www.smartads.ca Web Designers Directory: http://www.3dimentionaldesign.com SEO Consultants Directory: http://www.seoconsultants.ca
Article Source: www.iSnare.com

4 Things That Pay Per Clickers Should Know

2007-08-03T10:37:00.001-07:00

With so many different vehicles to use when advertising online, Pay Per Clicks are definitely one of the most popular. There are mixed feelings about the topic....seasoned veterans in marketing will side with PPC's while others equally as successful will frown on it.

1. Use very specific words when bidding....

When you are selecting your words for your PPC options , it is ALWAYS best to be as specific as possible. You should never be "vague". If you choose words that are vague like "car", "television", "movies", etc., you will have wasted clicks that cost you money. The strategy is to be more specific, such as, "1997 Gray Chevy Malibu", 19 inch Panasonic HDTV", "Rocky IV", etc. You MUST be specific to get the most for your money!

2. Pick your PPC choice(s) focused.....

When you are choosing which PPC to use, obviously there are some things to consider. No matter who you go with, stay focused and don't get spread out. It's better to be focused on a fewer than semi-focused on many. Track everything and experiment with keywords minimally.

3. Don't overdraw yourself....

I know from my own experience that the drive to out bid your opponent is very strong and in some cases , it may be stronger than your ability to utilize your funds wisely. It is very important to stick within your budget. Sometimes the high priced words may NOT be what you need/want anyway so stick to your guns and don't overdraw your account by letting your emotions get the best of you.

4. Always track your ads, regardless of where or how you advertise

One of the great benefits about operating online is the ability and accessibility to track your ads. It is possible to track every single anything that happens and if you are not doing so , you should be. You can create free accounts that are adequate if necessary so don't exclude tracking for ANY reason.

Usually, if you experiment enough with PPC's, you will find them to be a solid advertising method. It is a personal choice so I recommend that you do whatever gets you the most targeted traffic. You can never have enough targeted traffic so utilize any method that fits into your budget.

So there are many things to consider with PPC's, those are just a few. Hope this was helpful to some. Take care and God Bless.

About the Author:
Craig Raphael / EsourceInfo.com
PO BOX 306
Manzanita, Oregon 97130
503-298-9633
www.esourceinfo.com
Article Submitted On: January 07, 2007
Article Source: http://EzineArticles.com/

Easy Steps To Hands Off Passive Income

2007-08-02T08:56:00.000-07:00

So you want to increase your Adsense income? Log into your Adsense account, and look at your last month's stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions

Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include:

-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant
reciprocal links
-write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories
-advertise with pay per click search engines like Google's Adwords. www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com (formerly Overture) and 100's of others. When of the best places for pay per click info is www.payperclicksearchengines.com with a descriptive list of 659 search engines.

Clickthroughs

Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can't dictate which Adsense ads show on your site, you can
influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

Effective CPM

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.

Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

The Formula

So now you have the basics of increasing your Adsense income. Its a deceptively simple formula:

-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.

Copyright 2005 MHG Consulting

About the author:
Dan Farrell
For a step by step detailed approach to creating 'residual income' with Adsense, go to: http://www.ad-alyzer.com/727/autoincomesecrets You can also subscribe for free to an e-course, "Hands Off Passive Income" and get 2 special bonuses. http://www.ad-alyzer.com/727/ezwebbiz
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Pay-Per-Click Search Engines – The Basics

2007-08-01T04:14:00.000-07:00

Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising.

What Is A PPC?

A PPC search engine allows you to bid for placement in search results. Search engines such as Google, Yahoo, MSN, AOL and most others bolster their organic search results with sponsor advertisements. If you search on Google, links in blue across the top and the little ads down the right side of the search results are PPC listings. In one form or another, similar listings appear on every major search engine.

How Does It Work?

When you use a PPC, you will bid for placement in the search results under particular keywords. Instead of optimizing your site to appear high in the listings, you simple pay for the position. While this may sound great, keep in mind you are paying for the listing and have to watch the return on investment closely.

To get started, you must open an account with the PPC in question. The two biggest PPCs are Google Adwords and Overture. You will need to register with the PPC, provide a credit card number and, depending on the PPC, deposit money into the account. Next, create ads with a title, body text and link to the landing page of your site. The title of each ad should correspond to a particular keyword you want to promote. If at all possible, include the keyword in the actual title. Finally, you will be asked to bid on placement in the search results.

Bidding for placement is not as simple as it my sound. Ideally, your ad should be in the top 3, but never below the 10th position. This has to be balanced, however, by the return on investment of the campaign. If you sell a product that produces a $10 dollar profit per sale, you probably can’t afford to pay $.90 per click. If your site converts 1 visitor out of every 100 into a sale, you will spend $90 for every sale. Obviously, that is going to work out very well. The one caveat to this situation is a business with reoccurring revenue.

If you site charges clients a reoccurring monthly fee, you can bid in excess of your immediate profit margin. To do this safely, you must determine how long the average customer will stay on your site. For example, if you make a $10 profit per month and the average customer pays for 5 months, the total profit is $50. In this situation, you can spend $20 or $30 to obtain a customer and still turn a profit. To properly manage a PPC campaign for a reoccurring charge site, you must recalculate the profit per customer ever week to protect yourself.

PPC Cons

Why not just use a PPC campaign instead of pursuing search engine optimization? There are a number of reasons. First, you are paying for each click with a PPC, which requires a budget and may impact your cash flow. Second, PPC bidding is competitive and that translates into higher costs, so much so that a profit may be hard to make. Third, many people simply do not click on PPC ads with the figure being as high as 20 percent. Fourth, you run the risk of having people click on your ads with no intention of buying, whether they are just browsing or are trying to exhaust your advertising budget.

PPCs definitely have a place in the online marketing field. Manage your campaigns with an eye for detail and you should fine.

About the Author:
Halstatt Pires is with the Internet marketing firm - www.marketingtitan.com - a San Diego Internet marketing and advertising company.
Article Source: http://www.articles2k.com

Best Adsense Template Format – The Secret

2007-07-29T06:58:00.001-07:00

Most webmasters building adsense sites often ask what is the best adsense template format? Well, this article attempts to revealed the ‘secret’ of the best adsense template format.

The best adsense template format should be simple. Forget about what these adsense gurus told you. In almost any niche you build your adsense sites, simple sites or blogs are the best.

Here’s how a simple adsense site should look like. The top part should have an header or a title, either one will do fine. Then right under the heading, insert an adlink. The important is to make sure the background color of the adlinks is the same color as your webpage.

I use a two column design for my adsense websites. Particularly, the left side is larger than the right. The left hand is about 500 pixels wide and the right about 150 pixels.

The left hand holds the content while the right side contains the navigation links.

Usually, I will place a 336x280 block right at the top of left hand side after which the content follows. The right hand will contain the navigation links. Note that my navigation links are very simple, usually just the home page link and the articles links pages.

I will also insert a 120x160 adsense block below the navigation links.

A couple of tips here, do not use too much graphics. Usually one header graphic should be enough. I also keep my navigation links short and as few as possible. I only use 2 colors for my adsense template.

As you can see, I have position my adsense blocks in the top half of my adsense template since that is what you want your visitor to see when they get to your site.

By following the guidelines I have shown you as above, you will get the best adsense template format for all your websites.

About the Author:
Ricky Lim
Discover the best membership site that allows everyday people to make a full time living from adsense with the full suite of content, traffic and tools available. Click here to find out more.
Article Submitted On: January 14, 2007
Article Source: http://EzineArticles.com/

The Easiest Way To Have A Google Adsense Account Fast

2007-07-24T05:14:00.000-07:00

Google Adsense is one of the easiest way to allow webmasters to make money from content websites. You just need to add some simple javascript codes on the web pages, and then when visitors click the ads, you make money. No need to sell and think yourself, Google does all thinking for you. Very easy, right?

Google Adsense is really a gold mine. People are creating niche websites just to display the ads and make easy money everyday - automatically. There are so many success stories about people earning thousands of dollars a month from Adsense!

If you don’t have an Adsense account yet, you should get one and start profiting from it!

However, not all who applied for an Adsense account gets approved. You need to show your content websites to Google first to get approved.

Then how if you don’t have a content website? No need to worry, here is a secret method to get approved - fast and easily - just read on...

Google has its own blogging service - Blogger.com (http://www.blogger.com/). You can start a blog on Blogger.com with any topics you like - and it is completely free. Once your blog is created, post two or more related articles on it. Wait for a day and then you can apply your blog for an adsense account using this link:
http://www.marktse.com/recommend/google-adsense/

Wow, your Adsense account will get approved in several days. Happy profiting from Adsense!

About the author:
This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:
http://www.marktse.com/blog/
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Blogs vs. Content-Sites

2007-07-20T08:53:00.000-07:00

Now, I build content-sites, and in my free time, I still build more and more. To my definition, a content-site is more or less like what James Martell does. I would research for keywords, define my topics, list the content that I want to have in my site, and then start writing (or get somebody else to write for me).

Done with that, then it’s about building the site, putting web pages together and getting a domain name and web hosting.

After that, you go around looking for link partners.

I suppose most people understand what a blog is. But just in case for some newbie readers, I’ll try to explain what it is. A blog is a site that contains articles after articles written one after the other. The content is not being written all in one go upfront. But it is rather being updated along the way.

A blog lists the articles in a chronology manner, being the latest, the first. MoneyClicking.net is a blog. A blog is normally supported by a system or a script. You can use Blogger.com (remote hosted), Wordpress (PHP script), Movable Type (Perl script), etc.

Anyway, back to the topic. I was on the phone with my friend, we concluded it’s better to have a blog because it’s easier to get traffic with it.

Why? Well, there are some mechanics of a blog and also the culture of blogging that makes it much easier.

For one thing — it’s easier to get incoming links. Let me tell you how.

Reason #1: Blog Ping

First of all, there’s this thing called - PING. With a blog ping, when ever you write a new article in your blog, you can set addresses to a few ping sites to tell them that you just updated your blog. When you do that, you’ll get a link back to your site. Ping sites are like Technorati.com and BlogRolling.com. News sites like MSN News, Yahoo News and MoreOver, also have ping addresses.

Now, maybe you won’t be listed very long on that page, because many other blogs are also pinging to those sites. But more or less, it’ll help. I’ve gone through my web statistics and traffic do come from the sites that I pinged.

Reason #2: Trackback

Secondly, there’s also TRACKBACK. Now, I was with a friend explaining how trackbacks work last week. Now I’ll tell you. With blogs, for every article that you write, there will be a unique URL for it. And for each article, there’s also a unique trackback URL. Whenever you are at another person’s blog, look for trackback URL, and you may want to copy it.

Now here’s how you use a trackback URL. Let say you are at somebody else’s blog. And he just wrote about something about cat grooming. And somehow, you feel that you have something to say about what he wrote — and you know, what you want to say will be very long which may not be suitable for a comment. So you write your own message at your blog, and lower down the interface, you enter the other guy’s trackback URL, and then you hit the Submit button.

Now, that new article will appear on your blog. And because you put in a trackback URL, a part of your article will also appear in the other guy’s article as a comment. And that comment links directly back to your article. So that’s how trackbacks work.

Reason #3: Blog Comments

Now, my third point on why blog is better than content-site — Blog Comments. This is where you able to go around at other blog sites and write some comments on articles. And you even leave a link back to your site. But here’s the thing, just make sure that your comments are genuine, because now days, there are too many people spamming blog comments just to get a link back.

Reason #4: Bloggers’ Linking Habit

OK, here’s some more. This is more a blogging culture thing — bloggers like to link to each other. If your blog is interesting, it’s easy to get other bloggers to link back to you. Whether you ask for it on your website, or sometimes they just simply give you a link back. I’ve got this many times, and most of the times, they link back write to a specific message. And sometimes, they just list blog sites that they like on their website.

Reason #5: Faster SE Indexing

This is getting quite long already. But I am not done. When it comes to getting traffic, you may not realize this, but it’s easier to get indexed in the search engines with a blog. I don’t know why — perhaps it’s because incoming links are more natural and you don’t really go around asking for them. And when the incoming links are more natural, I think search engine will prefer it a lot more.

I myself have experienced where new content on my blog was indexed in under seven days.

Reason #6: Repeat Visitors

Now, after you get traffic from search engines, ping sites, and other blogs, later you’ll start to realize that 80-90% of your visitors are repeat visitors. It’s common with a blog. So the point is with this one — it’s easier to retain visitors with a blog.

You get huge traffic from multiple sources — and the ones you already have you get to keep. This is different from content-sites, where you really so much on search engine traffic.

Blogging Seems Much More Fun ...

In my experience, starting from scratch, in six month, a content-site may or may not reach to mark of 1000 visitors per day. And it takes serious hours writing content and building incoming links. I have multiple sites consistently doing 100-200 visitors per day, after six month. But with a blog, it’s not unusual if a blog reaches 3000 visitors per day, provided you give good content.

But I suppose, it all boils down to which you are comfortable with.

Realizing this, I may be planning differently in the future — but I am not certain on that yet. From the looks of it, blogging seems much more fun. You write about what you like, and you network with other bloggers. And the writing part becomes much, much easier with scripts like WordPress and Movable Type. Not much designing, no uploading files, less link building, etc ...

With building content-sites, you still have to build the website again, upload them up to your web hosting, build incoming links, etc ...

This is my opinion. And you may not think the same way I do, based on your personal experience and knowledge. I respect that.

About the Author:
Iszuddin Ismail publishes the 10 Untold Blogging Secrets e-course. Get the $97 e-course for FREE, filled with advance blogging tips at MoneyBloggingSecrets.com
Article Source: http://www.articles411.com

Adsense Arbitrage And Your Online Income

2007-07-17T05:37:00.000-07:00

There seems to be a lot of questions and confusion about Adsense arbitrage. It has been made out to be a ‘bad thing’ and people have become weary to adopt the technique as an online business. There are also those who say that sending traffic to affiliate links is much more profitable than Adsense arbitrage. Lastly there are those who believe that Adsense arbitrage is easy money just waiting to be picked up.

What is Adsense Arbitrage?

Adsense Arbitrage is buying traffic (PPC) from search engines at a low cost and selling the traffic to an advertiser at higher price.

Here is how you go about achieving this:

You identify keywords in a niche market with a low cost per-click.
You direct the visitor to your landing page where your ads are.
The visitor clicks on your ads which pay more than the ones you bought hence your profit is the difference between the two.

Is Adsense arbitrage a bad thing?

Firstly Adsense arbitrage is a legal way of making money online; there is nothing black hat about the concept. The problem occurred with the misuse of Adsense arbitrage, and just like the word alchemy (which for all realistic purposes means nothing more than chemistry, and was the term used for chemistry in the early middle ages) now has an occult or wizardry connotation to it.

The bad name came about with the advent of the made for Adsense websites. As their popularity as a form of online income increased, sales of ready made Adsense websites went through the roof and the quality of many of these sites were bad, to say the least. Content on many of the pages was nothing more that a few words, if that much.

The focus was on getting people to click the ads on the page, without giving them any other alternative. With the focus squarely on the click there was no thought for the adwords advertiser, all he should do is fork out money for the Adsense website owner’s pocket.

The net result of this is that the first warning you read in most information ebooks on adwords is not to advertise on the Google content network. Why is this? It became totally untargeted traffic which was of no use and worth zero profit for the advertiser. So away went loads of cash from the content network.

Is this still the case?

In broad terms no, there is still some of it around but after Google’s slap and changing the way in which it gave quality score to landing pages from adword ads it was clear that this practice has gone out the window, and if you still want to do it be ready to hand over some serious cash for every click.

To quote Google directly from their page:

‘Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.’

This means everything has to be relevant and Google will check it. End of story.

Sending traffic to affiliate links, sales pages, does bring in sales. But in many cases the sales made on the first visit to a page are very low. So if you are sending traffic directly to your sales page without getting email details for follow up your ROI will be very low. Unless you get a subscription or offer a quality bonus for buying through your link it does not make a lot of financial sense. This is why Adsense arbitrage is a good option to follow if you are not well acquainted with writing squeeze pages or creating bonus products for your affiliate products.

For those who think making money with Adsense arbitrage is easy, think again. Yes it is a constant inflow of cash, but you are paying for that cash, and if you are paying more for your click that what you are getting paid you will have some serious cash flow problems to cope with.

A good knowledge of Adsense, adwords and the right business model is essential for your success with Adsense arbitrage.

About the Author:
Karl Stadler
Get the real story and see for yourself how you are able to increase your Adsense income using Adsense arbitrage. Visit http://www.yourenterprize.com/adsense/adsense-arbitrage.html
Article Submitted On: December 27, 2006
Article Source: http://EzineArticles.com/

Google Onsite Advertiser - Let The Bidding Wars Begin!

2007-07-15T07:54:00.000-07:00

Google Adsense has just become more powerful overnight. As if it wasn't enough that Google now gives you $100 for every successful referral to their Adsense program but, advertisers can now battle for placements within your own websites as well.

That's right, with every Adsense box you add to your site, you can now sign up for "Onsite Advertiser" which ads a button to all your Adsense boxes on your site that states:

"Advertise On This Site"... This new link takes advertisers to a unique landing page (which will include your logo if you upload one) which allows advertisers to advertise specifically within your own Adsense boxes located on your site.

For Some, This Could Be Very Powerful!

Let me break it down for you if you still don't understand the implication of this. If someone wants to target your site through their Adwords program, they can now have a bidding war with other advertisers! Your Adsense account that would typically make anywhere around $100.00 a month could potential make $1,000.00 a month! If you get the right advertiser that is willing to pay to have their ads displayed on your site, the sky is the limit. If you get multiple advertisers that want to display their Adwords on your site, your site could turn into a gold mine!

For Some Website Owners, This Could Be Devastating!

The harsh reality of this newly found fortune through your Adsense program could mean the demise of your website advertising packages that aren't part of Google. If you run advertising on your site, your sales could potential drop from the sheer amount of times visitors will be subject to Google's Onsite Advertiser program.

At least the choice is yours whether or not to have Google Onsite Advertiser installed within your Adsense boxes. There's no cost to you, all you have to do is log into your Adsense account. Under "My Account" at the top, go to the bottom of the page and fill in your Google Onsite Advertiser profile. That's it, Google does the rest.

I am curious to see the results of this new program and would definitely like to here some success stories come out of this program.

What Does This Mean For Advertisers???

Finally, you have all the control of your Adwords campaign. You can now not only target specific websites to advertise in, you can physically bid specifically for one specific website whenever you want.

This also means that PPC just got more homework. Not that you already have enough research, bidding, key word analyzing to do, you now have to study every website you visit for potential advertising.

Another Implication No One Might Think About!!!

SEO Companies are probably loving this new feature. Google has now given SEO companies a new service to offer their clients and visitors. Internet marketing companies can now increase the amount of work they do for their PPC client’s campaigns!

In Conclusion:

There are ups and downs of this new Onsite Advertiser program anyway you look at it. For me though, I would love nothing more than to see advertisers fight for ad placements on my websites.

About the Author:
Martin Lemieux is the owner of Smartads. We help business owners to increase their marketing efforts online and offline. Today's Topic "Pay Per Click".
Pay Per click Tips: www.smartads.info/articles/ppc
Pay Per Click Resources: www.smartads.info/resources/pay-per-click/
Ezine Article Directory (PPC Articles): www.article99.com/internet-marketing/pay-per-click
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Reprint Rights: You may reprint this article on your website as long as the entire article remains the same, including the resource box.
Article Source: http://www.articles2k.com

Adlink Success - A New Advertising Style From Google Adsense

2007-07-11T06:26:00.000-07:00

There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called “Google Ad Links.”

This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or 5 and Google will supply the actually links) to your site visitors, when the visitors click on one of the targeted contextual words it displays a results page from Google listing ten Adwords advertiser’s ads for this related topic.

Here is what Google says Adlinks are: “What are Ad Links by Google?

Ad Links are a new form of text advertising that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, Ad Links units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.

The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.”

Positive Aspects of Adlinks:

They allow you to blend this in with sections of your links which will get more visitors to click on them, inevitably increase your Adsense revenue.

The Adlinks ads display 10 ad results when clicked without cluttering you page.

Google’s rules allow you to place three Adsense code block on a website. If you are doing this near say a 500 word article it can distract the visitor from viewing the article. With Adlinks you can still display 1 block of normal Adsense code and the Adlinks block and it keeps your page relatively nice looking while still giving you revenue potential.

Negative Aspects of Adlinks:

Adlinks requires your visitors to make two clicks. One on the original Adlinks block and one when they view the Adlink results. As any marketer knows the more actions you need a visitor to take the less the response rate.

Where are the best places to display Adlinks ads?

The best place to display them are within your navigation menu. Try to make them blend in as best as possible.

Another great place to put them is at the end of an article suggesting an interested reader view these resources. When doing this the reader is very targeted since they red your whole article and if they are likely leaving your website, why not let them leave through Adlinks and make some money?

Are Adlink ads as effective as the normal ad blocks?

Well some have seen positive results while other have not. Personally I am going to test it some more to see what kind of results and make my decision then.

About the author:
Derrick Pizur
http://www.derrickpizur.info
Want Free information about Google Adsense and Search Engine Opt?
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What Makes Adsense Work

2007-07-09T03:41:00.000-07:00

What does make Adsense work – there are as many ideas as there are theories. Some maintain it is the placement of the ad on the page, some say integrate it into the page and it must have the look and feel of the webpage. It should be at the top and in this format and so the secrets continue.

There is only one real secret to adsense success; it is nothing more than traffic. Without substantial traffic your adsense pages will not make you money. There is proof of this statement, just look at the click through rate that you are receiving on your current pages and you will immediately notice that it takes a lot of visitors to generate a click.

If things go really well you could have as high as a fifty percent and upwards CTR. This is possible, has been done and proven, but it won’t just happen on any old page.

Placement of the ad does play a role but it is not so big as many would like you to believe. Information on the best placement of adsense code on your page is no secret and is free information on Google. It is called a heat map and will show you exactly where to place your ads for maximum exposure and CTR.

The problem with most adsense driven sites is exactly that, they are adsense driven. Nobody nowadays seem to care about the visitor landing on the page, they have just become click machines supposed to make you money. According to most adsense sites they are there for you and not the other way around. No second thought is given to the surfing experience of the visitor.

You have been made to believe that you need a multitude of sites and use all sorts of templates and secret positioning tactics for maximum income. So every second would be adsense millionaire is putting up thousands of crappy pages all over the internet to get those adsense clicks that will elevate them to the illusive four and five figure adsense earners. They tend to forget the internet marketplace is probably the most dynamic market there is, and changes every day. Certain elements of course remain the same but you have to be able to broaden your thinking and think out of the box sometimes.

Let’s go back to the least important person for most adsense publishers, the visitor to the page. These poor souls land on your pages either through generic or PPC traffic. Either way you have the possibility that they might be clicking on one of your adsense links. The only driving force for the visitor to click your link is he found the information on your page that related to his search, and after going through your page he will click on one of your links in adsense to further his search.

Now adsense displays relevant ads on your page based on the content of the page. If the visitor is not finding what they are looking for how on earth do you expect adsense to find related content ads to place on your page.

By taking your visitor into account and actually providing for them you are also insuring for yourself that the correct adsense ads will be displaying on your pages, and hence will deliver a good CTR. Just putting up one thousand new pages with some template or other automatic page creating device will certainly not hit the mark.

You would most probably be much better off with ten well designed and optimized pages, not only for the search engines but for your visitors, and you might then really be able to ensure a profitable adsense campaign.

About the Author:
Karl Stadler
There will always be elements that remain a constant no matter how dynamic the market. Utilize these to their best effect, and change with the dynamics and be as profitable as you can. To get the real information visit http://www.yourenterprize.com/adwords/adwords-beating.html
Article Submitted On: January 12, 2007
Article Source: http://EzineArticles.com/

Effective Google Ad Writing

2007-07-06T04:22:00.001-07:00

Making more money on your Google Adwords campaign isn't hard as long as you know the secrets to success! Using these easy methods, you'll gain more revenue and have more successful Adwords Campaigns!

Use keywords in the title - don't put your business name or anything obscure in the title, go for the keywords that people would use to search for your product.

Put keywords in your sub-text too - try to sprinkle in 2-3 more keywords (without sounding spammy) in your subtext as well.

Make sure to capitalize the first letter of every word in the title - however don't use all caps. Using all caps is like shouting and using lower case letters at the beginning of the word doesn't reflect importance.

Use numbers when you can - It's better to say "Make $1000/week" than to say "Make lots of money"

Don't list features, list benefits - People want to know how this product/service will change their lives. If you just list the features, they may not draw the conclusion to the benefit they'll receive from that feature so outline the benefits for them.

Be niche-specific for targetted traffic - are you selling "t-shirts" or "t-shirts featuring Siamese Cats". If you are too vague, you'll get the wrong kind of traffic.

Don't make wild claims - Don't go nuts and make crazy promises or use too much punctuation. You'll only come off as a used car salesman and non-trustworthy.

Include the price and weed out the bargain hunters - Including the price in your ads actually filters out the cheapskates and attracts the serious buyers.

Run two ads simultaneously - See which one does better in revenue and try to figure out what makes it different than the other ad. Then when the worse ad expires, create a new one in its place and compare it to the winning ad. Always try to "beat" your previous running ads.

If you just use these simple and proven methods when writing Google Ad text, you'll be amazed how instantly your profits will increase! Also use "call to action" words, create emotion, use motivational words, and action verbs for outstanding sales copy!

About the Author:
Jennifer Clason is the site owner and operator of www.mommyjobs.com. She has been running a full-time home-based Internet business for 7+ years now and owns more than 10 different Internet Sales websites.
Article Source: http://www.articles2k.com

We Are Right In The Middle Of A Pay Per Click Baby Boom

2007-07-04T05:45:00.000-07:00

No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.

One of the early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout the Internet and hence the term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what the computer hardware folks refer to a distributed processing. Instead of trying to draw everyone to a large pay per click search engine site, little groups of pay per click ads are spread widely across thousands of locations (websites) all over the Internet.

Actually, this distributed processing or propagation technique is not limited to pay per click advertising. For example, Amazon uses a similar arrangement (called Amazon Associates) to sell the products it carries on amazon.com and ClickBank has a sales
program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most commercial hubs on the Internet will be shifting to this propagation concept as time progresses...all of those individual partner websites that carry the message/proposition will constitute the vast army of worker ants that keep the queen ant alive and healthy.

From a pay per click marketing perspective, these programs make brilliant use of leverage while providing highly targeted prospects for the paying advertiser.

There are, of course, some interesting things that occur as a result of all of this stuff. For example, consider what I call the "cross fertilization effect": Suppose a person goes to yahoo.com and performs a search that leads them to one of my websites that happens carry Google AdSense ads and that visitor then clicks on one of those ads...the net result is that Yahoo natural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual webmaster needs to exercise a little restraint and avoid the temptation to go overboard by plastering these ads all over your website and thereby diluting your own primary message/proposition and confusing your hard earned visitor. When properly used, these ads are just ancillary or complementary content that you are providing to enhance the information and opportunities that you are providing to your visitor...if something happens to strike a responsive chord with your visitor, you might make a little pay per click money.

If properly used, these propagation programs can result in the classical "win-win" situation. However, if you over do it, this can quickly turn into a loss for you (the individual webmaster) and a win for your pay per click partners that are distributing the ads. As in many things, moderation is important.

It's a constant sea of change, but the good things just keep on getting better! Stay alert, and light on your feet, and the opportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery", but I don't think I'm far off the mark about where things are heading. With that, I'm off the soapbox and wishing you success in whatever you do online!

About the author:
Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business.
Visit his website at http://www.business-at-home.us for more details.
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25 Fat, Juicy Keywords

2007-07-02T03:53:00.000-07:00

With the holiday season fast approaching and the all important new year sales blitz just around the corner, webmasters are preparing to cash in like never before to capture the greater part of the pay per click revenue spoils. AdSense has some new competition in Chitika and Yahoo’s Publishing Network is really taking off. The following 25 keywords I have identified as giving exceptionally larger than life payouts; adjust your site accordingly to pull in the greatest amount of cash over the next few months. Don’t expect me to share with you actual pay out amounts [they vary, anyway]; I did my homework so now do yours too!

The following are 25 words followed by my comments:

Mesothelioma – Duh. Goes without saying.

Money – give make money and free money a try.

Bextra – also try Bextra lawyer, Bextra Pfizer.

Life insurance – life insurance quote, life insurance rate, term life insurance.

Health insurance – what people need, but few can afford.

Prescription plan – what people need, but few can afford.

Student loan – student loan consolidation is a biggie.

Personal injury attorney – add in a particular state before the term to narrow things down.

Acne – zits are in, very in.

Timeshare – resell timeshare is popular too.

Mortgages – always a popular term and will be as long as people own houses.

Equity loan – also give home equity loan a try.

Debt consolidation – a perpetual leader. No surprise there!

Lasik – vanity sells!

Face lift – like I said…

Hair loss – more of the same!

Caviar – one of the highest paying foodie keywords.

Canadian pharmacy – always a crowd pleaser.

Elder care – some day we’ll all be there; sooner than you think!

Spyware – a perpetual problem with mass appeal!

Laptop computer – also try notebook computer.

Cell phone – always a competitive area.

VOIP – voice over internet protocol continues to strengthen.

Tax help – as long as there is an IRS…

401k rollover – everyone wants in on the action

So, what does each of these words have in common? Pay outs of two dollars or more per click is possible; much, much higher for some keywords depending on the season and a host of other factors. I identified many other keywords that also are high payers, but left them out on purpose. I shouldn’t have to give away all my secrets now, should I?

About the Author:
Copyright 2005 -- Matthew C. Keegan is The Article Writer who urges all webmasters and blogsters to keep their sites up-to-date with content rich and informative articles.
Article Source: http://www.articles2k.com

10 Adsense Tips For Maximum Click-Through Rates.

2007-07-01T04:15:00.001-07:00

1) You should make your Adsense ads look as a part of your web page. They shouldn’t look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially for Banners - they have a less of 0.5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.

2) Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.

3) No Border ads. One of the best tricks is to erase the borders of Adsense ads and make them, again, having the same color with your website’s background.

4) No other advertisements. The first reason is to be legitimate according to Google’s Rules and the second more practical reason is that you do not want to distract your visitor’s attention and go somewhere else without clicking your Adsense ads.

5) Placement. Even if you have the best Ad, people will not respond if they don’t see it instantly. The best place to see the ad is the top of your web page and the next is aside your document’s text. Visitors will click it more frequently since it will look like your text.

6) Traffic. Try to use legitimate ways of traffic. Some people use Google Adwords and other Pay-per-click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways are link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don’t use link farms and classifieds for that, because the search engine’s algorithms are extremely clever and they will ban your listings.

7) Do not rely on one website. Yes, you can make money with one website but try to make as more as possible.

8) Relevant content is King. Articles are one of the best tactics to create huge websites that will be crawled by search engine’s robots. Don’t forget search engines exist to provide relevant content at first. One excellent resource to automate your article directory procedure is http://www.articleequalizer.com .You can create an article database in minutes which otherwise is time consuming and it would take you a week!

9) Use site maps. Google’s site maps visit your site and crawl it much sooner that any other submission process. More information is here: http://www.google.com/webmasters/sitemaps

10) Relevant ads. It’s one of the most important factors for Adsense success. If the internet user can’t find a relevant ad in your page, he or she won’t click the ad. Would you act differently? So it’s critical to create relevant resource for your web page. In order to do that, you must do the following steps.

First the file must be saved with the appropriate name. For example: Golf-Secrets.html if your article is about golf. So the webpage will be: http://www.yoursitesname.com/Golf-Secrets.html

Second thing you must change is your title tag. For example: Golf-Secrets article

Third is the heading. The first sentence must have this heading: 12 Golf secrets

About the Author:
Christos Varsamis is a Business writer, creator and owner of the http://www.settinglifegoals.com & http://www.fastprofitbiz.com Sign for your 7 day FREE e-course " How to TRACE a Legitimate business Opportunity."
Article Source: www.iSnare.com

How do you make money with Google

2007-06-29T04:00:00.001-07:00

Google is recognized by most people as the web's premier search engine all over the world. So many people come here to find what they want to know. So, Google has become a premium revenue source for webmasters and online marketers. People are making much money with Google who have mastered Google with their marketing techniques. Generally, there are two ways, Adwords or Adsense.

Make money with Google Adwords

Google Adwords is for the people who are doing online business. You only pay for the clicks of your advertisement. You need sign up for an account before all the things you do. The URL is here: http://adwords.google.com/select. Then specify the place and language you want to advertise. Then complete the description of your products, fill in the blank with your product's url. Then just think what words people will search when they need your product. Just make these words as the keywords of your Adwords account and specify the price per click. Also Google give you some advice when you selecting your keywords: http://adwords.google.com/select/KeywordTool . You can find it is very helpful. OK. That is done. Now you need add your payment information. Just add your credit card. Google will charge $5 as the set up fee. After one or two hours your advertisement will be displaced on the right side of Google or many content websites when the keywords matched.

That is not all. You need to look up the results to your keywords' clicks. Spend less money and get more profits.

Make money online with Google Adsense

Google Adsense is for people who have their own websites or blogs. Just set up an account with the url of http://www.google.com/adsense . Then get the code from Google and paste them on you website or blog. When people come to your site, if they are interested in the Adsense programs shown on your website, they click it. Then you earn money from his click. It is not specified how much per click. The price is based on your website's content and where the visitors come from. You can do something to improve the price or to get more clicks from the visitors. It is advised that you must read the policy of Google Adsense carefully before you do these. Otherwise the clicks will be considered as fraud clicks and you get no money from Google. Google will send you the money when there is more than $100 in your account. You can receive the money via bank wire if you are in North America. You can receive a check worldwide. By the way, the content is King. The better content, the more traffic, then the more money. Google doesn't allow you doing things that enhance the clicks of Adsense. You will be banned soon and get no money.

It is strongly advised that you learn more about Google AdWords and Adsense before you risk. My website is one of the best sources for making money online with Google. Just check out the link below.

About the Author:
Chenying Jia
There is one of the best sources for making money online with Google on my site. Just check out this link: http://www.cashken.com/build_website.htm
Article Submitted On: December 10, 2006
Article Source: http://EzineArticles.com/

PPC Search Engine Advertising

2007-06-27T05:37:00.001-07:00

PPC search engine advertising A.K.A. pay per click search engine advertising can allow you to start receiving traffic right away. PPC search engine advertising can provide you with the traffic you need run and own a successful online business. It’s the most cost effective way to promote your business online today. How do you get started you ask??

There are many way to get started with a PPC search engine and be advertising in minutes, first find the right company to suit your needs as an advertiser. Common questions to ask: How much is minimum bid on keywords or Phrase? Is there a limit to how many keyword I can bid on? Last but not least is there any type of bonus for me becoming a member? Almost all PPC search engines will have all of this info on their website.

After you have picked a solid company and would like to start advertising you must decide on your keywords and phrases. The second task is very important; you can choose any keyword you would like with targeted traffic in mind. Only bid on a couple non targeted keywords. It’s a waste of money If all your incoming cliental is not interested in you product. Take in to prospective of spelling mistakes and how they can help you gain cheap traffic off PPC search engine advertising, ex. You sell t-shirts and say a 100 people a month searches the keyword t-shit. Just because they can’t spell does not mean they can’t by a t-shirt.

Now all you have to do besides sit down and relax you must set your daily spending limit. I normally start it at $10 a day as a test run that equates to 1000 visitors to my website if I only bid $0.01 per keyword or phrase. To find out how much you can afford to pay on keyword is by running simple tests. You want to find out how many people it takes to sell one item? Say the 1000 people have already come to your website & 10 people bought you product for $10 each. So it took 100 people to make one sale you then traded $10 for $90 this would be an indication that you can set you daily up higher.

There is many way to advertise online and ppc search engine advertising has been one of the most powerful tools for my websites. It’s fast and easy traffic and helps when you combined other methods of advertising.

About the Author:
Zac Radford
www.paid-results.com
Article Source: http://www.articles2k.com

AdSense Explained - How To Make Money With AdSense

2007-06-25T05:03:00.001-07:00

Through AdSense, you allow Google to display ads on your site or blog. You've probably come across many pages with blocks of ads with the text 'Ads from Google' next to them. Technically, AdSense works so you put a small piece of scripting code on your page and with this, ads from Google are shown automatically.

You make money when someone clicks on these online ads. Google will not tell you how much they will pay you before you sign up – they encourage you to join and then you'll see what you'll make as the revenue starts building. The reason is that they give you a percentage of the revenue they generate for the click on an ad. And the value of such a click varies with the content of the page, since Google displays ads on a webpage matching its content. A webpage about traveling is thus likely to display ads for airplane tickets, hotels, travel insurance and similar. Having ads related to the topic of the webpage is a way of making it more likely that a visitor will click on an ad. And since Google makes money per click on ads, they are keen on making as many visitors as possible click. The amount of visitors who click on an ad, divided by the number of visitors seeing it, is known as the click through rate or CTR.

If you already have a website or blog and wish to place AdSense ads on it, Google will match ads to the content already there. This means you have less influence over the theme of the ads and thereby the revenue they generate for Google and for you. If however you create a new website or blog with the purpose of making money online, you have a choice of theme for the content you produce. If you produce content for which advertisers pay a high price for clicks on ads, you will obviously generate good revenue for yourself.

Google finds its advertisers through their AdWords product. This works, so advertisers sign up and make bids for certain keywords. The advertisers with the highest bid for a certain keyword will have their ads shown first on pages where Google has matched the content to the keyword. This means that the clicks will pay well on ads on pages with content related to keywords with high bids. To determine which keywords pay well you can use Google's keyword tool, found via the links below.

There are many – and sometimes contradictory – pieces of advice for placing ads on pages in order to achieve a high click through rate. You can decide what size of ad block you want and also decide about colors of text and background. This means that you can create big ads with loud colors in order to make sure that visitors see the ads. You can also do the opposite, which is to try to blend the ads into your webpage, by giving them the same font size, and font and background color as the rest of the page. Finally, you can place graphics around the ads in order to liven up the sometimes dull text ads Google provides. Google will not display more than three ad units on a given page – bear this in mind when designing a page. Trial and error seems to be the best way to optimize the appearance of ads.

Signing up to the program is completely free and quite simple. Putting the scripting code on a page is similarly very simple – you simple copy and paste the code provided by Google. Follow the links below to sign up for Google AdSense.

Note that Yahoo!, MSN and others offer similar programs and you can check them out too, to find out what generates the most revenue for you.

Last a few warnings. You may think that you can sign up and spend your day sitting at home clicking the ads on your site to generate revenue. This would however constitute what is commonly known as click fraud. When you sign up for AdSense you have to agree that you will not click on your own ads. You also have to agree that you will not encourage your visitors to click by including text like "please click the ads below" or "visit our sponsors". While a lot of people certainly try to cheat – and some get away with it – you should know that Google do what they can to detect cheating and will kick anyone off the program who they find to be breaking the rules.

Visit our resources page for links to sign up for Google's AdSense and for Google's keyword tool.

About the Author:
Andrew Nielsen is the author of The Online Business Builder, a bestselling eBook teaching readers how to profit from the Internet and make money online.
Article source: AdSense explained
Article Submitted On: December 29, 2006
Article Source: http://EzineArticles.com/

How to save money on the Adwords network

2007-06-22T03:46:00.001-07:00

Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.

1) Set your currency,
First and foremost, select the currency of which you locally trade in. You may think its wise to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you find how much you have been charged.

2) Use negative keywords,
You are using the Adwords service to generate website traffic, so obviously you want the right traffic to generate revenue. Start by using negative keywords for people whom you do not want to click on your advert, the best place to start is the keyword “free”. As I doubt you want to waste money on traffic that will not generate revenue.

3) Make a strict daily budget
Make sure you have set out a daily budget, Adwords generally advise a way out of proportion budget. After all most new Adwords customers have no idea how effective the advertising will be. Do not start off with a bang, your pocket will feel it.

Just as important as the budget, be careful with the CPC rate. I advise you to start with a low number, each click soon adds up very quickly. I actually found that by lowering my CPC rate by 50% I doubled my visitor count…

4) Check those clicks!
One of the most talked about problem with Adwords is, click fraud. There are two main types of click fraud: the first is when any one starts clicking away at your advertisements trying to waste your money. It is very hard to stop this kind of fraud, if you are a victim stop your ads and file a report to Google ASAP.

The second main issue is now that google allows Web Developers to earn money off their websites by placing ads (Adsense) .some Web Developers try to cheat the system by clicking on their ads as much as possible. The best way to stop this kind of fraud is check your page log, Adwords allow you to block out websites that you do
not want your advert to be placed on.

Adwords does not have many protections against Click fraud, although they do disable Adsense accounts who cheat. Google are very hesitant to refund the victims, if at all. Reports tell many organisations are actually suing Google to get their money back, so be careful.

In this article I have illustrated some of the most beneficial ways to save money when advertising with Adwords. My main advice to you is, do not go crazy with your spending. You may not see the results you are after, it does take a while to get to know Adwords. I have had many successful ad campaigns using the Adwords network. However I do advise to look around, with the ever growing popularity of MSN search you may actually find it much more affordable.

Copyright 2005 Private Mail Services

About the author:
Steve Cash is the owner and operator for Private Mail Services. http://www.private-services.com We endeavour to keep your personal life totally safe and private. http://www.private-services.com
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Innovative Tactics To Explode Your Adsense Earnings

2007-06-21T06:11:00.001-07:00

It is known to most webmasters that the best way to generate a meaningful additional income is through Google Adsense. This explains why so many webmasters go after high paying keywords for their Adsense business. They have in their possession lists containing these lucrative keywords and also gone through numerous research methods to identify them. When they put these high paying keywords on their websites, the result they get most of the time is not what they expected. The money they were expecting refused to roll in and they get dejected.

What are they really doing wrong?

Most people think making money with Adsense is all about inserting the high paying keywords into their websites, but this is not so. Having the pages with the proper keywords is one thing, but the most important thing is driving traffic to these pages and this is the factor that is lacking most.

The best idea in getting people to visit your high paying keywords pages, is to ensure that your site navigation is optimized.

Can you think about how visitors are using your website? When ever a visitor arrives your website, he/she is always looking for something interesting to check out. The visitor has the tendency to check out another page after finishing with the landing page and the page they tend to check out is the one that will also look interesting to them. They click on a link to go to another page of the website. This briefly explains what site navigation is and a way of increasing your Adsense earning.

As we all know, a typical website has menu links on all the pages. The word of these links is what grabs the visitors attention and get them to click on any of the link that will lead them to a page that they think will offer something they are looking for. To grab the attention of your visitors, the best words to use in your links are, “free” or “download.” Links that contains these words are attention-grabbers.

This navigation tactic can also be used to drive traffic to the pages that contain the high paying keywords. So many websites are getting huge amount of traffic from the Search Engines but have little to show for it in terms of Adsense income. The trick is to use some cleverly crafted links to get your visitors off those kind of pages and make them visit the higher earning pages. This is a GREAT way of turning inexpensive clicks to money.

The next thing to do is to figure out the best ways to get your visitors to the pages you want them to see and that is the pages containing the high paying keywords. For them to get to these pages, they have to click on the links on your web pages. You will need to come up with a catchy phrase for the link. Think of something that will trigger your visitors’ curiosity and make them check out the link. If you are able to do this, then you have done the MOST important thing.

The use of graphics to catch your visitor’s attention is also advisable. There is really no limitation to the extent you can go in order to make your links noticeable. All you need to do is to be creative and this will help you witness an exponential growth in your Adsense business.

It is also important for you to note that the location of your catchy links matters a lot. Once you have crafted a perfect attention grabbing phrase for the link, you will also have to identify the perfect place on your web page to place this hot link to your high paying pages.

It is advisable you visit other websites to see what they are doing in order to improve their Adsense earning and how they are employing their navigation to work for them in achieving this aim. Just study what they are doing and there is no crime in doing same and even improving on what they are doing.

This is to your Adsense Success in 2007 and beyond.

Adebola Oni

Easy Tips To Avoid Google Click Fraud

2007-06-19T04:28:00.001-07:00

Many web site owners are getting their Google Adsense account terminated. I read on the forums almost daily posts from people who are bemoaning the fact that Google has terminated their account when they feel they have done nothing wrong to deserve the punishment. In almost every case, click fraud is the reason for termination.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many website owners are aware of this fraud, and share the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent yourself from being involved in this fraud?

The majority of web hosts offer access logs. If you are notified of click fraud and possible termination of your account by Google, it is necessary that you hand over these logs to them to clarify your situation. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is a show of good faith that you want to help Google in any way you can to attempt to solve the problem.

It can also help if you have a click monitoring software. There are many good programs available, but it is important that you get a program that has no limitations. there are free programs available, but I would suggest that you get a script from a certified expert in this field. I highly recommend using William Bontrager's script, available at http://bontragercgi.com/programs/clickwatch. Mr Bontrager will install this script on one site for you after the purchase of the software, and will show you how to add the script to other sites. Free scripts are also available on the Internet if you are limited in funds. Remember, you get what you pay for. As usual, all the information you will receive from your tracking software should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing. Look for large spikes in traffic, and suspicious activity in files and folders where people would not normally have access to. Remember, that when working on your site, that you will access these files and folders. It is suggested you track these by noting the time of activity. A little work on your part will save you a lot of grief in the long run.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through the htaccess file on your web site. the process is too detailed to go into further here, but if you do a search on the engines to learn ways to access and disable portions of this log, a lot of information is readily available. By doing this, and showing Google that you have done so, you protect yourself against any possible threat from Google.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult or gambling in nature, or promote firearms, tobacco, or drugs of any kind. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own ads, whether accidentally or intentionally. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud, not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds. Google has some of the best brains in the business, and it does no one any good to try to "fool" them. In addition to the algorithms that Google has in place, they also employ regular people to surf the net to find illegal sites.

Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Add tracking URLs to your links so you can track the traffic coming from Google.

Don't be caught in the Google click fraud. The opportunity to make a very decent income is readily available if you use common sense, do not try to cheat Google, and follow their Terms of Service. If you do these things, maybe some day you too can be a member of the FedEx Club!

Visit our website http://www.for-the-record.biz for more information on Google Adsense and many other related articles for your growing internet business.

About the Author:
Alden Smith is an award winning author who is the webmaster of www.allthebestrecipes.com. Visit his website for a free 660 page cookbook of Secret Famous Recipes. Free articles, recipes, and cooking tips are available on his site.
Article Source: http://www.articles2k.com

Google AdSense – The text link ad with clout

2007-06-12T05:43:00.000-07:00

Webmasters place advertisements on their site to (hopefully!) help their web site visitors find additional information and products that are relevant to their site’s theme and therefore what those visitors came to their website looking for. Of course, it also helps if those advertisements also make money for the webmaster!

Unfortunately, serving advertisements online isn't always easy. Many advertisement companies offering the service of placing ads on our sites have managed to turn the advertisement business into one big mess. Thousands of sites are bogged down with non-relevant pop-ups, pop-unders, pop-ins and banners.

What happens to our sites if these advertisements rarely hit their mark? No matter how many banners and pop-ups we show about herbal remedies to our visitors if we run a website about car parts they will not be interested and they will never click on those ads.

Not only that, but this kind of untargeted advertisement can even have a negative effect on our traffic. Who wants to go to a site that requires us to close pop-ups every minute or for every page we view?

In order to have advertisements that are interesting AND relevant to our visitors there is now a program called ‘Google AdSense'.

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, un-obtrusive Google AdWords ads on our website's content pages and earn money.

Since the ads are actually related to what your users are looking for on your site, you'll have a way to both monetize and enhance your web page content. The program is free, and Google pays you for clicks on the AdWords advertisements on your site.

Google offers their AdSense program to just about all website owners. After signing up for the program with Google you receive code to enter on the pages of your site and Google will dynamically generate ads that are relevant to your own web site’s content.

Whenever a visitor clicks on one of the links in the AdSense ad on your site Google credits you with a percentage of money that was paid by the advertiser for that ad.

AdSense also provides us with the option to be selective in which type of ads we want to display on our websites making it possible to send our visitors towards a certain type of products.

To make it possible for everyone to integrate AdSense into their sites the program offers a wide variety of settings that allow us to alter the ads appearance.

The Google AdSense program is incredibly accurate. By stepping beyond the boundaries of simple keyword matching it has become one of the most prominent tools to display accurate advertisements. A list of keywords is still used as the basis of triggering ads, but complex algorithms now ensure that ads that are not related to your site’s theme no longer show up.

An AdSense service can be set up within minutes from the comforts of your chair and by providing your website's visitors with a certain amount of directed ads you can generate for yourself anything from a small to a sizeable income through the use of AdSense.

To sign up for Adsense just visit http://www.google.com/adsense

(c) 2004. All rights reserved.
www.SponsorDirectory.com

About the author:
J. E. Johnson is the owner/operator of www.SponsorDirectory.com a highly respected affiliate program directory and internet marketing website.
For more informational articles and a listing of thousands of affiliate programs please visit http://www.SponsorDirectory.com
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Adsense- A Reality Check : How To Identify The Best Adsense Support Programs To Accelerate Your Income

2007-06-06T03:43:00.000-07:00

The Google Adsense program is growing in popularity as a win-win program for everyone involved. As an advertising platform,advertisers get a targeted audience who really buy the services and products, adsense publishers get paid for displaying ads in their content sites, and Google itself keeps on rolling out good functional features that keep the program growing.

It is no wonder that the Google Adsense program has led to a flurry of adsense related activities and programs.

Daily, I get a fair share of emails on programs related to adsense coming into my email box. Never a day goes by where I do not see an email advertising the latest membership site limited to 500 or 1000 people on exclusive Private Label Rights that can be used as content for adsense websites or for promotion to the article depositories or for compilation into reports to drive traffic. Weekly, I receive emails from some gurus' who are promoting another software that has the ability to generate hundreds and thousands of pages within minutes suitable for infusion with adsense. Seldom do I see a day goes by where I do not see an offer to buy a package of ready made websites with affiliate programs attached...and of course, with google adsense.

In the heat of the moment and admist the popularity of the Google Adsense program, it is important to have a reality check. Not all programs are genuine, or no matter how genuine they are, some of them are unable to stay the course and fold up pretty fast especially where they have a dwindling number of members, as members do get bored staying with a membership and run away to join the next membership site promising all the goodies in just a matter of months!

Now, when you next receive a program relating to Adsense and to create your own Adsense Empire within the month, perform a reality check. Some questions that may help are:

1. Are the promises in the offer outlandish and just a slick of posh copywriting and advertising?

2. Who are the originators of the program? Are they some well known established marketers who are well regarded in their field of expertise?

3. Is the program limited to a reasonable number of people so that circulation of their Private Label rights articles and ebooks is controlled to avoid superflous duplication?

4. Is the program designed to allow you to grow your business as a adsense publisher or is the program designed to increase your income from adsense only "very fast" with some doubtful technology,including some hidden "technology" , including a hint of black hat "search-engine-optimisation" techniques which are against the Terms of Service of Google Adsense?

5. Are you personally willing to spend the time and commit to the program to make it a success or are you just attracted by the special offers included in the program advertised, knowing fully well you are unable to provide the commitment to make the program a success?

6. Is the program "mentor-based" to teach you the process of how to be a successful adsense publisher or is it to provide just the tools for the trade? This is important to ensure you are selecting a program that meets your needs.

In the end, the underlying reason for your participation in the Google Adsense program should be for you to be reasonably compensated as an adsense publisher who provides quality website content and not just any website junk.

Perform your reality check on any offers that come through your email box relating to Google Adsense and avoid being scammed or short-changed when the operator of the program runs out of you, and suddenly disappears to a tropical island somewhere in Asia for "vacation" and closes his program down unannounced, leaving his members in a lurch.

In case you think this is far fetched, this really happened recently...and so a reality check is necessary to weed out the wheat from the chaff. Protect yourself with a reality check the next time you get that special offer through your email box and you will be safe rather than be sorry.

About the Author:
Peter Lim is a Certified Financial Planner and webmaster.To access a free Niche Keyword finder to uncover hundreds of niche keywords for your websites, visit www.cashflowpc.biz/niche-marketing
For free resources to learn about Google Adsense for free, visit www.dynamic-resources.info/adsense
Article Source: http://www.articles2k.com

Hidden Way To Increase Your Adsense Revenue - Your Newsletter

2007-05-29T05:15:00.001-07:00

So many web site owners miss the easiest and best opportunity to increase sales. In a rush to put up as many sites as possible in the vain hopes of generating Adsense revenue, they miss the opportunity to increase sales by not having a newsletter.

Far too many sites are being created with poor content, leaving visitors to continue wandering from site to site looking for good, solid, knowledgeable content.

If you have good content, you likely have some expertise that your visitors will want know more about. Why not set up a newsletter so you can share your expertise with others, and increase your adsense revenue at the same time?

If you are worried that you're not a writer, you're not alone. Just think of it as writing a quick note to a friend. You are sharing some information with a friend of yours. Your subscribers are like your friends.

Its key to now provide your "friends" with some valuable content. Since you are likely passionate about your field of expertise, your enthusiasm will come out, and your subscribers will be motivated. As an expert in your field, you can provide your newsletter subscribers with information that they can use. How do you increase your adsense revenue with this opportunity?

Give them a teaser! By giving them a paragraph or two, and then leading them to your web site, you can get them interested in more information, which your advertisers may be able to provide for them. If they are motivated by your valuable content, they will click on the ads, thus increasing your adsense revenue.

If you have a list of the top paying keywords (http://www.adsenseheaven.com or http://www.adsensepayday.com are two that we use), you can easily find words that you can use for your site. Create sticky content that is optimized around these top paying keywords, and both you and your visitor can benefit. Your visitor gets useful content, and you can increase your Adsense revenue. A win / win.

Another opportunity that your subscribers can provide you is an outlet to sell affiliate products. As an expert in your field, your subscribers will follow your suggestions. This provides an excellent opportunity to increase your affiliate sales.

This opportunity comes with a responsibility though to your subscribers.

If you develop a relationship with your subscribers, you will build on your credibility and trust. One of the biggest complaints of most people surfing the internet is the question of integrity and trust of the information they have in front of them. If you can develop that trust, and keep that trust, your subscribers stay with you.

Its very easy to betray that trust. Once you do, they are gone, and so is your opportunity.

How can you lose this trust so easily? If your subscribers feel that you are pushing products on them, instead of helping them, they will unsubscribe. If the information that you are providing is not valued to the subscriber, they will unsubscribe.

Your subscribers have entered into a relationship with you based on trust. If you treat that relationship with trust, you'll find that your subscribers are more than happy to help you get rich!

About the Author:
Christopher Smith
Northern Source offers web design services for your small business. You'll find more free helpful hints at http://www.northernsource.com
Article Source: www.iSnare.com

Increase Your Google Adsense Earnings While Pleasing Your Visitors

2007-05-24T03:18:00.001-07:00

Google Adsense has provided website owners a simple way to make money online. Just copy and paste a simple piece of code into your website and you can be making money within 5 minutes. No wages for salespersons, no dealing with advertisers, no hassles. However, there is a big difference between making a couple of cents per day and retiring on your own private yacht in the Caribbean . There is more to do than simply plugging your advertisements into any section of your website, sitting back, and hoping the cheques will start pouring through the door.

If you are looking for a way to increase your earnings with Google Adsense with you Blog or Website then the following tips should help:

1. Blend you Adsense Advertisements with the rest of your page.

This is a very simple but not always used tip. Countless studies have shown that users are more likely to click on your Adsense advertisements if they have the same link and font colours as the rest of your page. Google makes sure that the advertisement relevancy matches the content of your web page so by blending the Adsense advertisements it will provide a consistent look to your page with relevant content as well.

2. Putting Adsense Above or Below the fold?

The fold is simply known as the bottom of the page. If you have to scroll down to see more information on a page, this section is known as below the fold. Test your Adsense placement by analyzing the CTR (click through rate) that you get for advertisements that are above the fold, take them out and then put them below the fold, you'll get a better picture to see which has greater success. There is no hard-and-fast rule to what suits better but remember that success has a lot to do with location, location, location. So get testing.

3. Take the clutter out of your Website.

Like a good spring cleaning exercise look at your webpages and analyze what your visitors find useful and what gets very little clicks. This is not only good practice towards creating a more user-friendly website but it also allows you to test Adsense ads in different areas of your pages and see identify improvements on advertisement CTRs.

4. Help the Adsense robot.

A picture says a thousand words but to a robot/spider that is crawling your pages a picture says very little about what the content is about. If your site contains a lot of pictures then do yourself, your visitor, and the Adsense bot a favour and add some text to let everyone know what the image is about. This way the Adsense advertisements will be more targeted to what your site/page is all about and the user won't see unrelated advertisements within your website.

5. Increase your website traffic.

Seems like another obvious one, but so many good websites exist that aren't reaching their potential target market. By optimising your website to gain better search engine rankings, participating in forums that are related to your website, submitting your website to industry related directories, and getting the word out there in any way that you can think of will help drive targeted visitors to your website. Remember that the internet is an amazingly powerful medium to facilitate word-of-mouth. The effort you put into promoting your site will be rewarded by satisfied visitors/customers spreading the word about your website throughout the World Wide Web. However, make sure that you have a quality website/product/service or the opposite can happen just as quick.

In conclusion

By incorporating the above tips you should improve your Adsense earnings. I'm not telling you that by using the above that you'll be retiring on your yacht with your Pina Colada in hand so don't quit your day-job. If you follow the advice above it will get you on your way to improving your CTRs, your website design, and the experience for your user. Probably the most important thing that these tips help you with is to encourage you to test and experiment with Adsense and not just assume that whatever the style you use and wherever you put it is the right place.

About the Author:
Barry Fenning is the author of this article and the owner of www.betteririshwebsites.com A SEO Articles Website that can help both beginner and experienced webmasters. Please include this bio if you are reproducing the above article.
Article Submitted On: December 24, 2006
Article Source: http://EzineArticles.com/

Google's own AdSense Tips

2007-05-11T04:53:00.000-07:00

Google is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense.

What's fascinating to me is that apparently not everyone bothers to read their tips. And even some that do, fail to apply it.

That said, you need to be aware that simply using their tips doesn't guarantee successful ads and decent CTR (Click Through Rate). How many times have you heard this? You have to test. You have to try alternatives and see what really works best for you, on your pages, with your content and your visitors. Test, test, test some more. Track your results, analyze them, try variations. Too many of us don't test. We hear the mantra, but we don't do the work.

First, let's see if we can get an idea about location. (The graphic is included in the article on my site or you can take a look at it at the Google link included below) Generally, above the fold, at the top center of your content, below top navigation is the hottest location. Not immediately below which is good but not quite as hot. In a left sidebar, to the immediate left of primary content or below the primary content are also good. Most other locations are generally cooler.

Again, you need to test and you need to consider your users behavior - and their behavior may vary on different pages with different kinds of content. Google suggests that in some cases, such as articles, the best location can be at the end of the article. To quote Google, "It's almost as if users finish reading and ask themselves, What can I do next?" Well targeted relevant ads right there can provide the answer.

Don't blindly assume that sticking a nice big rectangle in the center above the fold will do it. It may, but depending on your content, it may annoy or inconvenience your users.

Users tend to focus on content, navigation and to a lesser extent graphics. Positioning your ads near these elements will often work well -- if those ads are targeted to your visitors needs.

The top three performers among the Google ad formats are the 336X280 large rectangle, the 300X250 inline rectangle and the 160X600 wide skyscraper. Google reports that the wider formats tend to do better than the taller ones. One reason may be that these are, perhaps, easier to read since they have fewer line breaks and require less eye movement. But, you need to use formats that fit your pages well. Once again, you need to test, but redoing your pages to suit a particular ad format may not be a reasonable alternative and you may discover that a different format actually gets better results.

Now we come to color. Conventional wisdom says that colors which tend to blend into your content do better. Some go so far as to suggest that colors which make the ads look like part of the content are best. Personally, I think anybody really believes those ads are anything but ads, but who knows. Google suggests that you may find that colors that standout from your content do better - or maybe the opposite. This is absolutely an area where you need to test alternative color schemes. Going with the conventional wisdom usually works fairly well, but without testing you could be leaving a lot of money on the table.

Google allows you to have up to three ad units and one link unit on your pages. If you have long pages with lots of text, can only use small ad units or are in a niche with a large ad inventory, multiple units can pay off. Keep in mind that the way ad serving works is that the higher value ads are delivered to the first ad unit block encountered in your code. Always make sure that this first ad unit is displayed in the best location (yeah - test). You want the higher paying ads to be in the prime hot location on your page. Weaker locations can get the lower priced ads. And if none are available, then nothing will display unless you've included an alternate ad URL in your Google code. To maximize monetization you should be including alternate ad URLs, especially if you are putting multiple units on a page. The use of an alternate ad URL also eliminates the possibility of being served PSAs (Public Service Announcements). It's your real estate, maximize your returns.

Nothing here is secret. Except for using the alternate ad URL, all of this information is available from Google's Optimization Tips page - http://www.google.com/support/adsense/bin/static.py?page=tips.html . You can buy books and courses, visit a dozen forums and, in the end it comes down to what your visitors do on your site. The best you can get is general guidance. This means averaged outcomes over many sites, many types of content. If you are serious about doing whatever you can to really optimize your AdSense returns, there is only one thing to do - test. Whether it's AdSense, opt-ins, copy, headlines - anything with a measurable outcome that you can track - then the way to improve is to test and keep on testing.

Copyright 2005 Richard Keir

About the author:
Richard Keir writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building visit http://www.building-ecommerce-websites.com - and you can find more articles at http://www.building-ecommerce-websites.com/articles.
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Five Methods To Increase Adsense Earnings

2007-05-04T04:37:00.000-07:00

If you own a website and want to make money with it, a great way to do it is with Adsense. You may or may not be aware that a multitude of people try to earn money online with their webpages and are not having any luck doing so. However, many so called gurus are enjoying filling their pockets with cash every single day from others clicking on Adsense ads on their websites. To be successful like the relatively few who are you need to do what they do, that is, you have to think unlike those who are unsuccessful.

Those with experience can give some really good advice to those who want to get into this way of making money. A lot of their advice has boosted quite a lot of increase in earnings in the past and continues to do so.

The following 5 methods are a few of many that can help increase Adsense revenue...

1) Focus on one type of Adsense ad. One style that has worked for the majority of people is the large rectangle. This kind of ad size has been shown to get clicked on more than other type of ad size. Why should you pick this type over the other styles? This format resembles regular weblinks the most and it is for this reason that they get clicked on more often. Maybe many people don't even realize they have clicked on an ad even after it has been clicked on, but you have still made a bit of money.

2) Use a custom color palette for the ads you use. Pick a color that blends in with your webpage's background. For instance, if your backrgound is cyan, use a cyan or light blue as the border of your ad. The way to pattern the colors is by making the Adsense ad look like it is part of you web pages. You will get a higher CTR (click thru rate) this way.

3) Don't have Adsense at the bottom of your pages but put them towards the top. Don't hide your Adsense ads. Put them where others can see them. Your CTR should improve once you place your ads in the proper places of your web pages.

4) Have links to other sites similar to yours. Maintain your Adsense ads above the other links. People may just click on your ads instead.

5) Use SSI, server side includes, to have your Adsense code automatically placed in your webpages. Your web administrator should be able to tell you whether or not you can use SSI. Then what? Open a text file and paste your Adsense code into it. Then you save the file as "Adsense Text" and upload it to your root directory. Using server side includes, the code is summoned onto other pages. This is a time saver. It is especially time saving for Adsense users who use automatic page generation.

These are just a few tips that have worked very well for many webmasters that want to make a substantial income with Adsense. You should know that ads are displayed because it is relevant to what the user is looking for. Focusing on specific topics for your site should be of utmost importance, since it will get more targeted visitors to relevant content and be a better experience for them and for you also.

The same Adsense ads can get displayed on many different websites. Think of how you might make your ad look as good and blend in with everything else as well as possible. Make your clicks count by making your Adsense ads something users will want to click on.

Advice given, by those who are successful, has made their earnings increase and are tips they often want to share with others. These have blown people away once they have implemented them and they can blow you away too. So try these strategies if you have been unsuccessful or would like to increase your success.

I see no reason why you shouldn't be able to use these strategies, when others have and became and continue to be successful.

About the Author:
Tommy Pereira
Discover a new and underused way of creating tons of keyword content for relatively little work compared to traditional methods. Literally create unique, search engine friendly, user beneficial and income pulling content, whether it be for your Google Adsense sites, blogs, articles, ezines, newsletters or anything you need. I invite you to take a look at my methods of creating content using the number one content companion. http://www.websitecontentapprentice.com/
Article Submitted On: December 13, 2006
Article Source: http://EzineArticles.com/

Winning Strategies For Pay-Per-Click Advertising

2007-05-01T05:56:00.001-07:00

When you think of your pay-per-click ads appearing in the search engines, it is natural to assume being listed in the top position is the best placement for success. Think again!

This is one of those areas of life where what would seem to best in reality is not. It seems people often click on the ads in the middle or towards the bottom.

This is great news for you because it means you can save a ton of money on your bids.

You don’t need to be listed first in Google! There is often a significant gap between the first and second or third position bids for Google pay-per-click ads. This is where you save. Let others pay the top dollar to be listed first…or even second or third. By stretching you advertising dollar this way you will not only save money on your pay-per-click bill but you may very well get better traffic to your website by being further down the list of Google ads in the search engine. Go figure!

Use the Google tools in your Adwords account to figure out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep entering the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid this amount. You’ll save a lot of money this way.

Another thing that will help you get better results with your Google Adwords campaigns is to study your competition. If you are using pay-per-click to advertise an affiliate program and someone else is competing with you, study their landing pages. If they are running their ad on a regular basis, it means what they are doing is working…so you should study what they are doing.

Do they send people to a pre-sell page or directly to the program they are advertising? This is where you usually can separate the amateurs from the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build the all-important list.

Hardly anyone will buy a product the first time they go to the website. Follow-up is vital to converting your pay-per-click traffic. If you don’t capture contact information, you cannot follow up with benefit-laden emails that convert your prospects to buyers. If you send people directly to the product page, you are losing hundreds and probably thousands of dollars every year. Capturing contact information is not difficult and can make the difference between success and failure of your overall Internet business.

About the Author:
Ali is an expert at Pay Per Click Marketing and has reviewed the best keyword research software, which he uses every day, at his website: www.i4unow.com/keywords/a.asp.
Article Source: http://www.articles2k.com

Gaga over Google

2007-04-29T05:40:00.001-07:00

Google Adsense has taken the world by storm. Now the small guy can get a slice of big profits. But exactly how should one go about generating revenue from it? This article is designed to help you to decide what sort of web-page to make – one that will realize the largest profits.

First you should pick a theme where there is at least some competition. That is to say, if you choose a family history web page, you may only get genealogy ads in your Adsense boxes. These may be very low paying ads and hardly worth your while. Before building a web page you should check and see how much people are paying for a certain type of ad. To that end – PC Bidbrowser will give you an idea how much advertisers are paying at Overture, and you can extrapolate or take an educated guess at Adsense.

But is finding the highest paying keyword the best way to build a page around? Consider the point that there may be so much competition that your web-page may never see the light of day. If no-one ever reads your site, you have no clicks, hence no revenue. No, the money-making truth lies somewhere in the middle. You need a topic that has low enough competition that people will actually find it on search engines, but also high enough competition that you will receive some cash from advertisers.

A neat program called ‘keyword sleuth’ allows you to find alternate keywords that are still highly searched yet low in competition. Other programs do similar functions.

Find 6 or so topics that you find a nice balance between competition and reward. Now how do you build a web-page that will give some new slant on the topic?

Does your web-page really need to be unique? Perhaps you could write an interesting page or two about the subject along with some links. For instance, perhaps you want to write a site on stock market trading. If you’ve ever been in the stock market you could write a real life trading experience. Make it exciting, while keeping it truthful. What led you to invest? What stocks did you trade and why? Did you make money or lose some? Do you have any advice to give to new investors? Could you find a couple of links for free screeners or some other tool that would be useful? Did you employ any special techniques – humorous or not?

You see, it doesn’t have to be about making millions with your trading system, it can be a funny life experience which we all can learn from.

Thanks for reading and I hope you start your profitable business soon.

About the author:
The author - Dustin Hemmerling - enjoys music, computers, and family.
He also provides free information for building a profitable website at:
http://www.freehomebusiness.d2hosting.com
E-mail:turkey303030@yahoo.com
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How To Achieve Success With Adsense Arbitrage

2007-04-27T06:03:00.000-07:00

‘Whether you believe you can do a thing or not, you are right.’ Henry Ford

This quote holds true for anything you attempt. It is all about the belief you have in yourself to achieve success.

When speaking about the subject of Adsense arbitrage many a time you will find eyebrows rising. It is looked upon as a ‘black hat’ method of making money as an online business, but this is due to a bad name it got from people who misused the system.

Fortunately this is now behind us to a large extent, thanks to the Google slap down on landing pages.

Adsense arbitrage has now again become a viable business model for a sustained online income, provided of course you know what you are doing and don’t go against the system but work toward the betterment of the system.

Adsense arbitrage is not a new concept or secret idea that has just arisen; it has been around for a while. The concept behind Adsense arbitrage is simple, you buy advertising from adwords or another PPC engine, and you send the traffic to a landing page of your own with Adsense advertising. People click on the Adsense ads and you get paid. Your profit is made up of the difference between what you pay for the click and get paid for the click on your page.

Now although this may seem relatively easy to achieve there are some points you need to consider very carefully before placing your ads and landing pages.

You have to research your keyword and make sure that it will be profitable. To get an indication if the profitability factor of your keyword make use of the Overture bid tool. Type in your keyword and look at the difference in the bid prices between ad one and ad ten, the higher the difference in bid prices between the first ad and the last ad the higher your chances of success. This is not a clear indication that it will be profitable but it is a good indicator of what is going on in that specific area of the market linked to the keyword. Based on this information you should then research the keyword further.
Your landing page has to be targeted to the visitor who clicked on your ad. The page has to be optimized for the keyword you chose, else the wrong Adsense ads will be displaying on your page.
The content of the landing page should be no less that 300 words and must be relevant to the keyword and adwords ad you placed.
The Adsense ad placement is of optimal importance to ensure a high click through rate and successful Adsense arbitrage.

Like in any business online and off line there is a risk factor. It is the same with Adsense arbitrage and there are many who have gotten it wrong and gave it up as a bad business idea.

Then of course there are those who persisted and believed in what is possible and now are reaping the rewards of a good monthly income from Adsense arbitrage.

Here I would like to go back to one more quote, and it holds true for every thing you do. ‘Failure is simply the opportunity to begin again, this time more intelligently.’ Henry Ford

He built cars and made it happen, you can make your business happen, it is entirely your choice.

About the Author:
Karl Stadler
Get to the bottom of the business and see how adsense arbitrage will benefit you and your online business with a sustained long term income. Visit http://www.yourenterprize.com/adsense/adsense-arbitrage.html
Article Submitted On: January 10, 2007
Article Source: http://EzineArticles.com/

6 steps to Adsense Domination

2007-04-23T06:10:00.000-07:00

When you make your living online, you realize the need for multiple streams of income.

One of the easiest and most lucrative ways to generate a secondary income, which also happens to be passive, is via Google’s Adsense program.

I’m sure you’ve read the claims of a few individuals generating five figure monthly incomes from Adsense. For many of you, I’m sure you are wondering why you aren’t making this same income yourself.

Well, wonder no more. If you follow my simple six step system, you will be well on your way to healthy Adsense profits within three months.

Are you ready? It’s now time to pay attention.

Step 1 – Preparation.

The key to making money with Adsense is all about numbers. BIG numbers!

Sure, there are a few people making serious money with less than ten sites, but these are the exception.

Your goal will be twenty-four sites in three months. That’s just TWO sites per week!

In order to accomplish this, I recommend one of the many available page generation tools available today.

Step 2 – Determine Your Markets.

In order to maximize Adsense income with only twenty-four sites, you must know which markets are paying well.

To break this down even further, you need to know which keywords within those markets are paying the most.

Step 3 – Register you domains.

Once you’ve identified and chosen your markets, you must register domains appropriate to those markets. For example, if your market is ‘Cabbage Patch Dolls’, a domain such as http://www.cabbage-patch-doll.com/ would be appropriate.

Step 4 – Create your site.

Using your favorite page generation software and keyword list, it’s time to develop your site. There are several key points to bear in mind when you develop these specifically for Adsense.

1. Format – Always use the large 336x280 large rectangle.
2. Border – Match the same color as your background.
3. Background color - Border – Match the same color as your background.
4. Link = "0000CC"
5. Color_url = "999999"
6. Color_text = "333333"
7. Position – Far left or center and just above the page fold (Top 25% of site)

Step 5 – Verify and track your site

Visit your site and make sure all links work and that the sites appear to your satisfaction. You should also check out the ads Google is displaying. Are they targeted to your primary high paying keyword? If not, recreate your site using your high paying keyword in a higher density throughout your site.

Make sure you track your Adsense format, position, and traffic with a tracking system specifically designed for Adsense. Once you know your stats, you can adjust for maximum clickthroughs and higher revenues.

Step 6 – Get your site listed in the search engines.

This is simple… no tricks involved. Simply rent links to your site. A PR7 or PR8 link will do the job.

While I’ve simplified the process here, you are now armed with enough information and resources to make some serious money with Adsense.

About the author:
This article has been authored by Keith Baxter, the founder of http://www.topkeywordlists.com
If you want to maximize your Adsense income and learn how to drive massive amounts of traffic to your website from the search engines, visit the site now. Only 203 spots are available at the special low introductory rate.
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Major Pitfall to Avoid While Using Google Adsense

2007-04-20T05:31:00.000-07:00

Anyone using Google Ads is aware of the great potential of income by way of visitors visiting your website or blog and clicking on one of the Google Ad Links and registering a payment in your Google Adsense account, sounds simple.

The major hurdle for people is getting that website traffic to your site, and reading the various information guides on the internet will provide you with practically thousands of useful ways of generating traffic such as keyword rich web pages, article writing and reciprocal linking to name but a few.

But people must also realise there are actual ways on the internet that are expressed in articles as being the golden ticket to riches, which are in fact the sure fire and quickest way to get yourself banned by Google, ruining any potential of you making a decent income from your website, and people must be aware of the problem outcome.

From my own experience when first starting out with Google Adsense, I found myself to be very impatient at the fact that I may have to work at my website for possibly years to generate enough traffic to click on my ads and earn me a decent income from my website. So being frustrated at this lengthy procedure, I embarked on searching Google for possible quick fix methods which would start traffic flooding to my website and greatly increase the potential of visitors clicking on my Google Ads.

The method I fell upon was the TRAFFIC EXCHANGES, which guarantee visitors to your site in exchange for you visiting other people sites. Some of these TRAFFIC EXCHANGES operate with Google Ad clicking in mind, promising no guarantee that people would click on your Ads, but you will see an increase in Google Ad clicking.

Being stupid and impatient and at the time not realising I was doing anything really wrong I joined ten of these TRAFFIC EXCHANGES and built up my traffic credits every day for a month and sure enough I got thousands of visitors and quite a few clicks on my Google Ads, it wasn’t thousands of dollars but it was enough to put a smile on my face.

Then like a bolt of lightening from the heavens, a nice little email came from Google expressing they had been detecting invalid page impressions from TRAFFIC EXCHANGES and if this was to continue they may have to ban my account.

Now I tell you I immediately went to all them TRAFFIC EXCHANGE accounts and promptly deleted my urls to my Google Ad site and ceased the use of these traffic programs straight away. Sure the traffic to my site dropped to under ten a day, but I felt very lucky and relieved that Google had not banned me permanently from the Google Adsense program.

The trouble with the terms and conditions at Google Adsense, is it does not clearly state what is illegal page impressions and it wasn’t till I received this email that I realised I was doing anything wrong, and im pretty sure that many webmasters out there have had the same conclusion and have not been as lucky as me and have had their Google Adsense accounts permanently closed.

This articles main purpose is drive a point home, if you’re wanting to make an income from Google Adsense, then the slow methodical approach of adding keyword rich web pages and writing and submitting articles over many months will eventually start giving you that much needed traffic and hopefully reward your hard work with enough Google Ad clicks to give you that dream income. DON’T CHEAT!!

About the Author:
Simon Ecclestone
For further Website promotion tips and other internet facts Banana website promotion
Article Source: http://www.articles2k.com

Where To Buy Adsense Keyword List

2007-04-11T06:08:00.000-07:00

Its in the keywords! The answer to all search engine related questions can be answered by these 4 words: Its in the keywords! Knowing what keywords your potential customers are looking for will get you more visitors and more sales. Its pretty simple when you look at it that way

Its all in the keywords

Imagine if you had a list of keywords that showed what advertisers are paying for each keyword. Would that help you establish what products to offer? Would that help you as a publisher? Absolutely

Its all in the keywords: What to sell?

If you know that advertisers are paying top dollar in their pay per click campaigns for 'blue widgets', it stands to reason that either there is good money to be made selling them, or they are a popular product. If you have a website that is receiving traffic, this will help you to either expand your product offerings, or, to place more focus on an existing product that compliments 'blue widgets'.

Its all in the keywords: Adsense keyword lists

Most of us are Adsense publishers. Its a great way to monetize your website. You place the Adsense code, create some useful content, and people will click on your ads. Its that easy

However, how do you increase Adsense revenue? Easier still: buy an Adsense keyword list. Adsense Heaven (http://www.Adsenseheaven.com) updates their keyword lists monthly and provides its customers with a comprehensive list of keywords that allow publishers to target their content around the higher paying keywords.

The key to making money from an Adsense keyword list is to make sure that your content is optimized for those keywords, and, most importantly, it gets the visitor interested in finding out more information about that topic. If the visitor loses interest, they are looking elsewhere. If they are interested, they will click

Also, look for Adsense keywords that compliment your content. While insurance keywords pay out a lot, there is a lot of competition. Unless you have a lot of traffic coming to your site, you're unlikely to gain much by adding keywords about insurance. However, what if you added a life insurance section to a site for newborn parents? Your visitors looking for info about newborns may be prompted to reassess their life insurance needs. Who better to assist them further than your advertisers

So, where to buy Adsense keyword lists? Adsense Heaven should be your first stop. Their Top 5000 Adsense Keyword lists provide users with a great snapshot of useful keywords. The site also provides lists up to the Top 40 000 Adsense Keywords, and can even create a customized keywords list tailored to the needs of your site. If you are looking for effective keywords, this is the place to look!

AdsenseHeaven.com answers the question about where to buy Adsense keyword lists

Remember: Its in the keywords. The answer to all of your internet marketing challenges!

About the Author:
Christopher Smith
Northern Source offers web design services for small businesses. You'll find more helpful hints at http://www.northernsource.com.
Article Source: www.iSnare.com

6 more free steps to making money online

2007-04-07T05:29:00.000-07:00

If you read my previous article you will know that the goal of these articles is to teach you ways to get started making money online without having to spend any money.

This is the second in the series and this time we deal with having your own blog. There are endless ways of making money once you have traffic, and your blog will get you traffic. The income we will be looking at today will come from Google Adsense.

There are multiple benefits to having a blog including the low cost (or no cost), the resources that will help you get traffic to your blog and the fact that you can provide your blog as an RSS feed. An RSS feed will allow readers to automatically receive your updates into their RSS reader.

Let's get started with our 6 steps.

1. Set up your blog. You will need to decide what you are going to blog about. You should decide on a theme and name your blog appropriately.

There are a number of free ways to set up a blog & to have it hosted for free. We will go with Blogger.com for our first blog.

Blogger will allow you to set up a blog for free they will host it for free and they will ping search engines every time you update, meaning you will get spidered & found.

Visit blogger.com & click the button on the front page labelled 'create your blog now' then follow the step by step instructions that Blogger provide.

Some key settings you will want to get right are:

I) 'Host your blog at Blogger' = Yes
II) 'Add your blog to our listings' = Yes
III) 'Ping Weblogs.com' = Yes
IV) 'Publish Site Feed' = Yes

2. Write some content. Before we move any further there has to be some information on the site & that means that you have to make some entries. You can write some of these entries yourself & some can be quotes from sites of interest to your reader that you can post using the Google Toolbar.

You can download the Google toolbar for free at toolbar.google.com. The toolbar includes a Blogger button. When you visit a site that has something of interest to your readers you can highlight the appropriate text & click the Blogger button. The content will then be added to your blog along with a link back to the site.

3. Once you have some content eg a weeks worth of blogging with 1 or 2 entries for everyday, you can apply for an adsense account. When you sign in to Blogger you will see an invitation to join Adsense. Use this link and apply for an account.

You can find out all about Adsense on the Adsense page but basically you get Google ads on your site & get paid if your visitor clicks them.

Google will decide what adverts show on your site based on the content it finds within.

You need to be aware that Google will decline your application if your site is not considered to have content. Nobody outside of Google knows the precise rules on this.

Once you have been accepted you can get some javascript from Google to add to you site. Copy this & then log in to Blogger.

Once you have logged into your blog you will see that one of the tabs across the top of the screen is labelled 'Template'. Click this. You will need to know a little bit of HTML to help find the right location to paste your Google code. But with a little experimentation you will find the right place for you. See the resource box at the end of this article for more help.

I would suggest that the ads need to be seen when the site loads but should not be too obvious or dominate your site.

4. Write some more content. Try and keep your content coming at regular intervals as a number of directories will check on your site at regular intervals & the smarter ones will visit on a schedule based on your update schedule. They will probably determine this in the hours after you first submit to them. Which is what we will do next.

5. Submit your site to Blog & RSS directories. Because you are hosting at Blogger, Weblogs.com will already be notified when you update your blog. (That means that every time you make a new entry they are automatically notified) You will need to manually submit to the various other directories some of which will require a link on your site to theirs.

You can add these links to your template below your Blogger logo. For a list of directories to get you started visit www.themoneyseed.com/rss

6. Keep writing interesting content. Ideally you want people to come back again and again. As with customers its harder to get a new visitor than to keep existing visitors. So make it interesting, in fact make it so interesting that they can't help but tell all their friends about it also.

As with most free ways to make money this will take time to get going, but if you can build a following you will make money.

Copyright 2004 Darren Power

About the author:
Darren Power is the author of The Money Seed, your step by step guide to making money online. For supplimentary information & free resources related to this article visit www.themoneyseed.com/rss
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Adsense and Real Estate Web Sites; Start Making Money Today

2007-04-03T04:41:00.000-07:00

As a web master you're interested in one thing...traffic - and lots of it! With traffic comes a potential customer, which basically means sales which in turn means profits.

While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by hosting ads on their websites.

Do You Need to be Computer Savvy to Use Google Adsense?

No! You don't have to be a techno-geek to use Google Adsense. In fact, you don't need any more technical knowledge than you do to surf the web. Google Adsense is very user-friendly with a comprehensive support site to answer any question you might have.

Google will walk you through the sign-up process where you are prompted for the information it needs. You will then have a couple of days while you are waiting for your account to be approved. This would be a good time to familiarize yourself with the program policies, which of course you read before you signed up. But look again!

Make sure the site you are registering doesn't have any of the no-nos listed. For instance, some profanity is allowed, but nothing excessive. What is excessive? That could be a gray area, but if you're in doubt, don't register that site. There's plenty of sites with little or no profanity.

Look at the support site while you are waiting on Google Adsense and see what others are saying and doing. Most of all, have fun. Your Google Adsense dollars are just waiting to be counted.

What You Can and Should Do

Google Adsense is a fun and easy way to make extra money. It's important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few Dos for using the program:

Read the Terms and Conditions and Program Policies thoroughly. Read everything you can about Google Adsense to learn from others' experiences and mistakes.

Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience. Realize it takes time and hard work, which is why you should be doing something you care about. Hard work is even harder if you don't like what you're doing.

Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised. Read other people's blogs and comment on them. Offer comments only if it's meaningful and adds value for readers who log on after you.

How Much Money Can You Make With Google Adsense? How much do you want to make? How hard do you want to work? And how much time do you want to spend working the Google Adsense program?

These are the questions you must ask yourself in order to answer the question, and of course it'll be different from person to person.

If your total earnings is showing 0.00 after a week, not to worry. Keep reading and learning and working. If however, you're still showing 0.00 after a month, it may be time to implement some of those optimization tips you'll find on the Google Adsense Support Site.

Play around with the placement of the ads on your site. Consider changing the colors. Look again at the content. Is it interesting?

As with any other business, with the Google Adsense program, the sky is the limit. Work hard. Work smart. Have fun. After all, you're the boss.

Summarily, AdSense makes it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.

About the Author:
Lanard Perry shows Realtors how to Average 1 or More Listings a Week. Find out how at Farming Expired Listings and Real Estate Marketing Talk.
Article Submitted On: January 18, 2007
Article Source: http://EzineArticles.com/

Click Fraud and the Downfall of Google

2007-04-01T02:28:00.001-07:00

Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago.

The practice, known as "click fraud," began in the early days of the Internet's mainstream popularity with programs that automatically surfed Web sites to increase traffic figures. This led companies to develop policing technologies touted as antidotes to the problem. But some marketing executives estimate that up to 50 percent of fees in certain advertising categories continue to be based on non-existent consumers in today's search industry. Sam Fritsberg of ArticleDash.com states that the fraud has reached proportions that would shatter Googles stock in half, overnight, were they more widely known.

"We continue to detect click fraud, especially with Google's Adwords and Adsense programs, and the numbers grow each and every month." says Sam. "I wouldn't be suprised if many of the advertiser horror stories are in fact true and there are people who make thousands a week commiting pay per click fraud by clicking on the ads served on their own website for commission." adds Sam Fritsburg.

In one recent example of the problem, law enforcement officials say a California man created a software program that he claimed could let spammers bilk Google out of millions of dollars in fraudulent clicks. Authorities said he was arrested while trying to blackmail Google for US$150,000 to hand over the program. He was indicted by a California jury in June.

Matt Parrella, chief of the San Jose branch of the US Attorney's Office in Northern California, said that case was "not unique." The problem "is certainly not shrinking, and we're ready to prosecute people," said Parrella, whose office handled the Google case.

Click fraud is perpetrated in both automated and human ways. The most common method is the use of online robots, or "bots," programmed to click on advertisers' links that are displayed on Web sites or listed in search queries. A growing alternative employs low-cost workers who are hired in China, India and other countries to click on text links and other ads. A third form of fraud takes place when employees of companies click on rivals' ads to deplete their marketing budgets and skew search results. "Click fraud not only is used to attack competition, but as a rip off by publishers who click on their own ads, the ones being served up on their own websites, in an effort to steal advertising dollars by the click", says Sam of ArticleDash.com. "Our solution to this model is to offer webmasters free organic search engine optimization, but in a way that helps the net rather than promoting the current fraud Google is making billions from."

Although the extent of click fraud is impossible to measure with any certainty, its persistence has exposed a fundamental weakness in the promising business of Internet search marketing. Google is tight lipped and has declined to comment.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up," said John Squire, vice president of business development of Coremetrics, a Web analytics firm. "Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." Maybe ArticleDash is on to something here. Maybe organic is the way to go afterall.

Unlike advertising in traditional media such as billboards and print publications, "cost per click" Internet ads displayed with specific keyword searches have been promoted as a definitive way for companies to gauge their exposure to potential customers. As a result, US sales from advertiser-paid search results are expected to grow 25 percent this year to $3.2 billion, up from $2.5 billion in 2003, according to research firm eMarketer. From 2002 to 2003, the market rose by 175 percent.

"As more advertisers have competed for desirable keywords in their industries, the cost for clicks has risen too." Sam of ArticleDash.com continues, "On average, advertisers are paying 45 cents per click this year, according to financial analysts, up from 40 cents in 2003 and 30 cents in the second quarter of 2002. In certain sectors, such as travel, legal advice and gaming, the cost can reach several dollars per click." The implications are indeed disturbing.

But marketing executives say click fraud is pervasive among affiliates of search leaders Google, Yahoo-owned Overture Services and FindWhat.com. In a typical affiliation, any Web publisher can become a partner of these large networks by displaying their paid links on a Web page or within its own search results and then share in the profits with every click. "A common practice is the use of proxies, where by tricking Google into thinking the click is originating from another computer, possibly in another country, and the click fraud artist... more webmasters than you think.. walks away with a handsome undeserved profit." says Sam.

"There's a fatal flaw in the cost-per-click model because a ton of marketing dollars can be depleted in a fraction of a second," said Jessie Stricchiola, president of Alchemist Media, a search-engine marketing firm based in Los Angeles that specialises in fraud protection. "Technology is continuing to be developed that can exploit this pricing model at incredibly high volumes."

Google's Answer
Google declined an interview for this report, but the company said in a statement that it has been "the target of individuals and entities using some of the most advanced spam techniques for years. We have applied what we have learned with search to the click fraud problem and employ a dedicated team and proprietary technology to analyse clicks." Many disagree, however, and claim that the pay per click indestry is doomed. Organic Optimization a la ArticleDash.com seems to be the next big thing, and at least this time the risk is limited and the free upside results seems unlimited.

About the Author:
Ben Sanders
To submit your article for free please visit www.articledash.com
Article Source: http://www.articles2k.com

Where’s the best place to put Google Adsense Ads?

2007-03-29T06:28:00.000-07:00

Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes.

Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.

When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.

Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.

Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here (https://www.google.com/support/adsense/bin/static.py?page=tips.html).

Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.

One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.

Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.

Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.

About the author:
Diane Nassy provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
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A Dead Simple Way To Increase Your Adsense Earnings

2007-03-27T06:40:00.000-07:00

Do you know sometimes very small changes to your website can make a high impact on your adsense earnings? If you got a lot of clicks yet you only earn a small amount for each click, you can try to implement this strategy of mine.

This simple strategy is simply changing your webpage to target high paying adsense ads. Unless your website is in a niche where there aren’t many adsense ads, it should work for you.

First, you need to understand the connection between adsense and adwords. Adwords is where advertisers pay to put their advertisements on google and some will include it on the content network which is where you the adsense publisher comes in.

Google provides data to the advertisers to help them better their return on investment. Data such as estimated cost per click on each keyword, search volume, competitiveness etc is available to advertisers.

By reverse engineering, you can get this data as well. You can go to https://adwords.google.com/select/KeywordToolExternal and simply enter your keyword and you can get the estimated cost per click for all related keywords.

Now that you know which keywords pays more, you can either change your existing webpages to include these keywords to trigger these advertisements or create new webpages targeting these keywords. You can even use the google adwords keyword tool to find even more keywords relating to your website.

One more tip, before implementing these high paying adsense keywords, you might want to run through your keyword tool to determine the competition. Some high paying keywords can be also very competitive and ideally, you want high paying adsense keywords that are not too competitive.

$1 Million In Google Adsense Earnings

2007-03-23T02:39:00.001-07:00

They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead.

And if that number doesn’t wake you up and have you sitting on the edge of your seat, consider for a moment that he reached this level in less than a year. His company only started using AdSense in September 2004.

Calacanis runs Weblogs Inc., a network dedicated to creating trade weblogs across niche industries. And he’s quickly proven that AdSense is a credible advertising partner.

As their network has grown, so has their AdSense revenue. In January 2005 they earned an average of $580 per day. In March it was $737. In May it was $1,585. One day in July, just before he made the blog entry referred to above, they earned $2,335. Remember that is just for one day. If they can take that daily average to $2,740 they’ll be earning a rate of $1 million for a year. And Calacanis predicts that reaching daily earnings of $3,000 or even $5,000 is quite achievable.

That’s quite an achievement. Keep in mind that Calacanis has 103 bloggers on the payroll and nine staffers. Even so, many webmasters would give an arm or a leg to have even a third of that.

Google’s AdSense has been revolutionary. It has become firmly established as the darling of the online advertising industry. Although rumors are heard of major competitors launching a similar service, AdSense’s premier position seems secure for now.

In essence, AdSense has made it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.

AdSense works like this. Webmasters sign up for an account in just a few minutes. They receive a small snippet of code to include on their web pages. Google will then automatically serve advertisements that are relevant to the content on the webmaster's pages. When someone visits the webmaster's site and clicks on one of Google's AdSense advertisements, the webmaster earns a fee. Advertisers can pay anywhere from five cents to a hundred dollars per click, and the webmaster receives a percentage of that fee.

Many webmasters are content with earning five to ten dollars from AdSense to cover the cost of web hosting. But many, unsurprising, have higher ambitions. At a popular WebmasterWorld forum, participants share tips and encouragement on reaching a goal of $300 per day from AdSense. So it is no wonder that Calacanis created quite a buzz when he made his million dollar blog entry.

Google have proven once again that they excel at designing innovative Internet services. If you are in the web industry and have not yet used AdSense, then perhaps you should try it out. Or if you are already using it, perhaps Calacanis’ impressive results will encourage you to track the performance of your AdSense units more closely, fine tune their positions and formats, and take your earnings to a new level.

Calacanis’ million dollar blog entry can be viewed at: http://calacanis.weblogsinc.com/entry/1234000403051129/

About the Author:
Scott Adams is an internet entrepreneur, and earns a living by marketing affiliate programs on pay-per-click search engines, including Google’s AdSense. He explains the remarkable system he uses in his book, Affiliate Adventure, which is available at http://www.AffiliateAdventure.com
Article Source: www.iSnare.com

Concentrate on what's important...

2007-03-19T06:28:00.000-07:00

This is only my second letter in seven or eight weeks. Sorry about that, but at first I had no Internet connection when things went wrong with my satellite service (I'm now on wireless broadband)
and then I developed a quite serious illness which I'm slowly getting over.

If you want to, you can read more on my forum I reckon you should go there anyway, it's a great community.

Incidentally the forum posts are being indexed by Google, which makes it a good place to get links to your websites - as long as you've got something useful/interesting to say that is :)

Ok, I'll keep this relatively short because I'm still not feeling too good. But I hope that normal "service" has now resumed.

1. Concentrate on what's important...

First of all, it looks like I'm missed seeing a lot of new products since I've been offline.

When I visited my forum I saw a number of programs/software being talked about that I'd never even heard of.

And, do you know what? I didn't really care that I'd missed the products being announced.

There's probably nothing wrong with them. They're most likely useful. They're probably worth investigating.

But... remember this.

It's IMPORTANT to not get distracted with new things all the time. You could spend all your limited web time learning how to use
new tools, when really you should be focusing on improving your sites and your skills and your own business.

I remember David Garfinkel and Mark Joyner saying to me in Vegas that I should focus on what I'm good at (in my case writing).

And that's what you should be doing too.

Play to your strengths.

Work out what you're good at/what your main interests are and give them most of your attention and time.

Don't get sidetracked by everything new that comes along.

Write down your "online business" plan, even if it's only on one piece of paper. And work out the steps you need to take to achieve success with it. Doing this will help you focus on what matters, and it will clear your head so that you know where you should be spending your time.

Once you've mapped out your action steps you need to follow them. Don't make a plan and then not stick to it. Don't let anyone or
anything put you off. Go for it.

Don't sign up for every crappy new scheme that comes along. Don't buy every new piece of software or every ebook.

Do what works for YOU and use the tools that works for YOU.

And just go for it.

2. One of the smartest brains around...

I'm not sure if you've heard of him, but James Maduk is one of the smartest business brains around. He's been working online since 1995, writes monthly articles for Entrepreneur Magazine, and he's an expert at online selling.

Plus he's got more products on the market than anyone I know, even beating the prolific Marlon Sanders.

So why he's not amazingly well known in this field I'll never know.

I'm a big fan, especially of his member only site

If you'd like an introduction to his style and knowledge have a look at one of his free weekly webcasts, where he uses "internet whiteboard" technology to get his messages across.

And when you've finished watching and listening you might fancy signing up for his affiliate program which is looks like turning into one of the best around.

3. Free Amazon Tools...

If you're promoting Amazon's affiliate program here are a couple of useful sites which help you automate the process.

http://www.associatesshop.com/
and
http://www.addassociate.com/add_register.php

Associatesshop lets you add an Amazon store to your site and sell products of your choice, while Addassociates provides you with code which works much the same way as Google Adsense -
meaning it "reads" the content of your webpage and displays context related products.

Of the two I prefer Addassociate, but you can't use it on pages where you're running Google Adsense ads.

Anyway, they're both free and could be a useful addition to your sites.

4. Beginners Bit...

I get heaps of letters about how difficult it is to build a good looking website. But I get even more letters about the complexities of getting a webhost and uploading pages to it.

One simple way around this is to use Site Build It! (SBI) because it offers an all-in-one solution.

The mastermind behind SBI, Ken Evoy, has been really busy with SBI over the past few months, constantly adding new features and making it easier to use. I've owned SBI for a few years now and it's now a far, far better site building tool than when I started using it. And it was good then.

One thing SBI is ideal for is displaying Google Adsense ads.

To really make big profits from Adsense you need a lot of content pages. Using SBI for these sites makes sense because once you've got over the learning curve it leaves you totally free to
concentrate on providing that content. So you can quickly put out a lot more pages.

Plus the in-built tools help you keep that content on topic, which means that Adsense can read that your pages correctly and display relevant ads.

In fact Ken has put together a very good info site about using SBI with Adsense. You should spend a bit of time reading through it.

http://salesnow.sitesell.com/adsense/

5. Stuck for ideas what to build a site about?

Try reading Michael Holland's Strike it Niche.
It's a great place to begin.

Michael's done a great research job, giving you ideas for 70 different sites, and explaining just what you need to do to profit from each
of them. Reading this ebook should leave you dancing with enthusiasm.

6. As a follow on to the stuff higher up...

Do you ever feel like you're drowning in a sea of data?
Well you're not the only one.

I just checked out the online edition of The Guardian, one of the best UK daily papers, and found this report:

"There's a lot of data on our hard disks, and there's more accumulating by the day. The University of Berkeley School of Information Management and Systems has just updated its "How Much Information?" study. In 2002 we created over five exabytes of data, in the form of video, print, magnetic and optical media — an increase of over 30% a year since 1999. That's equivalent to half a million new collections the size of the US Library of Congress — 92% of which was on magnetic media, and most of that was on hard disk."

About the author:
Phil Wiley is the author of the best selling book Mini Site Profits www.minisiteprofits.com and writes the free weekly Letter from Phil at www.ozemedia.com
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Adsense Site Template That Makes Google Give You High PageRank

2007-03-16T03:04:00.000-07:00

A lot of people put up Adsense site templates, and after a month or two they realised that their sites were nailed by Google!

Of course this will happen unless you do the following...

I ask you a question? Why do people buy ready-made Adsense site templates? What a stupid question right? People want to churn out Adsense sites fast with Adsense site templates. If you are one of them, you have a problem when you use those junk Adsense site templates!

Adsense site template is only junk if the html code is full of errors and those errors are then amplified by the number of people using them across the globe. You have become part of the problem, because you try to feed Google bots with so called "unhealthy food". Obviously Google is not going to be happy. What makes matter worse is that you are using rehashed content all over!

Thus three things you must know when you buy Adsense site templates.

1) W3C Validated Templates

Your adsense site template must be validated by W3C. W3C is the World Wide Web Consortium who develops interoperable technologies (specifications, guidelines, software, and tools) in order to lead the Web to its full potential. They check if your template is free of html errors. When you templates are 100% clean, meaning the Google bots will spider you quicker, deeper and wider. You are then considered validated!

2) Header Graphics

When people talk about beautiful Adsense site template and headers, they actually mean the visual appeal of the site that will get your visitors glued to your site and stay a little longer in order to click on your ads! If at the first instant itself they find the site visually unappealing, they might just hit the "back" button right away. And you lose money! The situation gets only worse if you do not even have good quality content on your site! Remember, the visitors have a very short attention time span. And you've got to grab a visitor's attention before he/she gets disinterested if you want to convert that visitor to a client. So, beautiful Adsense site templates are NOT for the spiders! Instead, the html codes of the Adsense site templates are for the spiders. It's as simple as that!

By understanding this, you have to test with different header graphics or even without header graphics because different niche reacts to header graphics differently.

3) Layout of the Adsense site templates.

When you buy Adsense site template, you have to be presented with different structure of layout. The position of the ads have to be different too. By having such variation, you will be able to use any of the Adsense site template by just swamping the header graphics.

I have told you the three most important factors that can make or break your Adsense earning. Take note of this and be successful with your Adsense site template.

About the Author:
Colin Fu
Did you find the above information useful? You can get even more information on W3C Validated Adsense Site Template at http://www.bestadsensetemplates.com/tat-ea.htm. Colin Fu is the templates guy who created W3C Validated Adsense Site Templates. Go visit Adsense Site Template, so that you can start enjoy ready-made W3C Validated Adsense Site Templates now!
Article Submitted On: January 09, 2007
Article Source: http://EzineArticles.com/

4 Steps To Unleashing Profits In Your Online Business

2007-03-12T06:39:00.000-07:00

Ever wonder how the thousands of "under the radar" web businesses that earn well over $100,000/year (many with much higher sales) out of their own home do it?

Over the last year I've had the great fortune to speak with many of these true, hidden entrepreneurs at conferences, seminars, e.t.c.

What I'm about to share with you also came true for me, and is outlined in more detail in my Ultimate Information Entrepreneur's Success Package.

Here's an example of their business model:

1. Information Products. Without a doubt, each one of the successes I know market their own infoproducts. For some, it's an ebook. Others have special reports. Still others run online coaching programs, membership sites, paid newsletters, teleseminars, or produce digital audio or video products. It's not their only source of income, but is a MAJOR source of income, and more important, brands them an expert in their field leading to success with 2 and 3 below.

2. Market related Affiliate Products. Again, in almost every case, these online success stories become experts at finding and creating joint venture deals with partners.

But, they work differently than most affiliates.

They start by ALWAYS reviewing the product they will market. Second, they look for a different way to present the product or service - a more beneficial way to show users the real benefit in the affiliate product. Third, they use the branding from 1 to negotiate higher commissions and focus on high commission programs only.

3. They monetize their traffic using Adsense or selling advertising on their sites. For high traffic pages where adding paid ads or Google's Adsense will not impact their own sales, they will run ads to further monetize their sites.

4. Sell their time. You will find that truly successful people online LOVE to help people succeed. But...for every person who is really dedicated to succeeding there are 10 "tire kickers" who want someone to hand them success on a silver platter. It doesn't work that way, nothing works that way. So, in order to leave time to help those who really want it, coaching programs are formed. Yes - you have to pay big money, but you should easily be able to get 10X the value for money spent.

So as you can see, there is no ONE single way to build your wealth online.

Instead, you build a diversified, rich and healthy business by focusing on these 4 pillars. Not only will you earn more money, but your business will be stronger and build momentum faster when you do.

About the author:
Barry Gilbert
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Buy Unique Visitors PPC Submissions

2007-03-09T01:53:00.000-08:00

Guaranteed visitors sounds good doesn't it? Targeted interested people reading your copy, your titles and clicking on your links. Where do you find the kind of visitors that are air breathing, mouse clicking ever looking for the silver bullet that will set their income on fire?

Well you can do it many ways for free online and those types of promotions should not be ignored of course but the most direct method is to buy unique visitors. You may or may not have ever used pay per click marketing but those who do seem to always produce better sales and signup numbers than those marketers who only use the free resources.

Are you one of them?

Now in order to use ppc advertising you as a business owner must know who your target market is before you start any promotional campaigns. Targeting the wrong market is as bad as not doing any marketing at all. They produce the same results for you, nothing.

If you've never use pay per click marketing or used a ppc submission service the best advice I can offer is to start with the smaller less expensive resources before you go dropping serious coin at the major three. If your total monthly budget is less than $100.00 then the major three will burn that up depending on the keyword set you use in a matter of hours or days.

Can you afford to stay in the game? If your sales copy converts well then your budget should be able to grow as your sales increase over time. The problem it seems is that everyone thinks and what really is confusing is that the also believe that success is just a mouse click away so why bother with learning about keywords branding or anything else? The money will just magically appear in their laps!

A fool and his money are soon parted. Goes for the gals too!

Ok back to reality. It takes three to five years to build any real business online or off. The reason is that we must first identify who our customers are and how to attract them to your site so they can either buy now, bookmark and visit later to buy or leave never to return.

Knowing who to target makes it an easier job of getting guaranteed visitors who are also highly targeted to your offers. When you buy unique visitors you have what's called "fresh people" or eyeballs looking at your offer. Now if the flow of traffic is solid and constant then testing your ad copy and headlines will reveal the path to the success you desire.

Not tracking is the single best way to lose big money!

As a business owner you must always test test and re-test in order to find what works. With the resources available online today it is not hard to find the guaranteed visitors you need at a price you can afford to use for a decent length of time. With out the time to test your headlines you will be wasting your money when you use ppc submission. PPC advertising is a craft, an aquired skill if you will that takes time and patients to mature into a profitable skill.

If you are new to pps advertising then it may seem very laborous to create even a short list of keywords that properly identify your target market. Your target market is those people who are more than a little interested in what you are offering. This make it easier for you to build a tageted list of folks who desire to hear more of what you are offering.

Even a small list under one hundred members can produce a substantial income for you provided you have taken the time to create that very important keyword list.

Ask others who are not familiar with your business to read your copy and give you feedback. It may surprise you how far off you really are from what you thought was the correct target.

Proper and careful use of the power of pay per click marketing does and will produce the results you are looking for. It's just a matter of getting guarantee visitors who are also targeted to your offer. You have nothing to lose but sales, signups and new members joining your programs if you aren't already using ppc advertising.

The bottom line is this. If you don't have traffic then buy unique visitors for your online business and track the results. Don't be afraid to test every word of your healine and descriptions to squeeze every once of fat from it so it's just the steak. Give your interested visitors what they want or you will lose them forever which would be a total waste of your time and money. Time is money.

Don't just think about getting unique visitors, actually take the action. You will be happy with the results.

About the Author:
Joe Sansoucie is the owner of the Pay Per Click search engine Frogsearch.com where every Thursday evening he hosts a keyword workshop for new online business owners in an effort to help them identify and successfully target their market. Visit Joe here. www.frogsearch.com
Article Source: http://www.articles2k.com

Meet Adwords, AdSense’s Fraternal Twin

2007-03-01T02:48:00.000-08:00

AdSense is one of the best ways to monetize your web traffic. People see those little “Ads by Gooogle” tidbits and they click like crazy. Or at least that’s the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member’s account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we’re getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That’s if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can’t “buy” their way to the top

Google doesn’t simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad’s placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it’s more popular with Google’s audience.

I say “in theory” because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I’m not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I’m sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.

About the author:
Diane Nassy provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
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Adsense Arbitrage – Why?

2007-02-28T02:12:00.000-08:00

Adsense arbitrage has the internet marketing community talking and thinking again. It is not a new concept and has been around for a while. It even got a ‘black hat’ connotation to it, or so many would believe.

The truth however is that adsense arbitrage is not 'black hat' or illegal in any way whatsoever. The bad connotations came about by internet marketers misusing the system for only their advantage, and not the advantage the system was intended for.

By placing adsense ads on your web site the intention is to promote other people's products and services through the ads. They click on the advertising and the owner of the product gets a lead or a sale. In return you get paid for the click from your site.

This scenario is a win-win situation, the product owner gets what he wants and you get what you want.

If this is ‘all so pretty’ what went wrong?

Human greed is possibly the best answer. From this win-win situation the owner of the advertising was cut from the equation and the click became much more important than the result from the click. Do remember it is not Google who pays you for the click, it is the advertiser and therefore the advertiser and not Google is your client.

Have you been looking after your clients?

So what happened next? Every other person put up sites, as many as they possibly could, deceived the search engines into believing that this page is related to a keyword search. No second thought was given to content, and there were no alternatives for the visitor other than to click on an adsense ad. The result was totally non targeted traffic for the advertisers. If you were paying for that ad would you have been satisfied?

Didn’t think so…

This is exactly what happened. In every good book on using adwords advertising one of the first warnings is not to advertise on the content network. So with all the serious advertisers making use of adwords gone only a trickle of cash is left to spend between all the millions of adsense sites.

Then of course came along the Google slap, and bang the sites created solely for clicks took a big nosedive. Bad for the guys who were running these sites but good for the advertisers and marketers prepared to think of their clients.

Google also introduced the ability to differentiate between search PPC and content PPC pricing. What do you think the advertisers are doing? Quite right, the value of a search click and that of a content click is hugely different, but what it has achieved is that advertisers are now returning to content search as a method of promoting their products and services.

This hails the return of adsense arbitrage as a ‘white hat’ business model. With a more balanced system in place it will again be a win-win situation. This is the time to get back into the game of adsense arbitrage if you are looking for a profitable online business. It is important though that you should have the right business model in place to ensure success.

The days of just uploading a thousand pages are over, but if you do it right just six pages will make you more in a day than those thousand would do in a month.

About the Author:
Karl Stadler
Discover how to set up your adsense arbitrage business for continued success by following a proven business model and the correct methods to use to insure profitability. Visit http://www.yourenterprize.com/adsense/adsense-arbitrage.html
Article Submitted On: January 03, 2007
Article Source: http://EzineArticles.com/

The Pros And Cons Of Using Google Adsense For Extra Income!

2007-02-26T05:47:00.001-08:00

I have been using the Google Adsense Program to generate extra income online for some time now. I have gained a lot of experience from using the program. I feel it’s become necessary to share the pros and cons of the program with those that may be considering using it in this article. But first, I need to explain a bit what the program is.

What is Google Adsense?

Google Adsense is an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly if you earning reaches $100.00. Also, the Google Adsense program provides webmasters with a tracking tool that allows them to monitor the earnings they actually get from a certain ad.

Now that you understand what Google Adsense is, here are the pros:

1. They are great for webmasters creating content websites. It used to be these webmasters worried about how to cover the expenses of running their websites. With Google Adsense, these worries became a thing of the past. All they have to do now is write their content and add adsense to it and make money.

2. Google Adsense makes the internet better for the users. Webmasters can now concentrate on publishing quality content. Quality content makes the internet better for the users.

3. Once a webmaster creates quality content, it can generate income for years to come. All the webmaster has to do is update the content from time to time and the income will keep coming in.

4. If a webmaster has the time, the webmaster can publish multiple websites. You can use one Google Adsense account on multiple websites. You don’t have to go through the hassle of applying for another account with Google.

Below are the cons of the Google Adsense program:

1. The Adsense account can be closed by Google at any time. There are horror stories of webmasters waking up and seeing their account closed. They all of a sudden lose their source of income.

Usually, one of the reasons that makes Google close an account is click fraud. The problem is that the click fraud my not be committed by the webmaster.

2. The Google Adsense program does not provide residual income. So, you can’t continue to reap the reward of your hard work over and over as you do with residual income programs.

3. Most content websites depend on search engines for traffic. When the search engines shuffle their ranking algorithms, the traffic may drop. This drop will result in less traffic and income.

4. Creating content can be hard work. You’ll need to keep adding content to keep your website interesting. Without this, you visitors may dry up, which will decrease your income.

There you have it! You now know the pros and cons of the Google Adsense program. It’s up to you to decide if you want to use it to earn extra income.

About the Author:
Copywrite © Kenneth Echie. Kenneth updates the latest extra income ideas at www.extra-income-ideas.com. Subscribe to his informative ezine by sending blank e-mail to: bye925 AT getresponse.com. Other websites: www.franchise-opportunity-directory.com. www.african-safari-vacation.net. www.diet-plan-directory.com.
Article Source: http://www.articles2k.com

A Website Model That Makes Money

2007-02-21T06:04:00.001-08:00

I would like to share with you one simple stratergy in creating income with your own website. This is just one method out of simply millions that you could create for yourself. Remember the internet provides no limits. This is one example that does work for me, and may give you an insight into exactly a website model, that you may like to put into action for yourself. Affiliate marketing and/or sales of any kind on the internet, requires a real commitment, as I am sure you do already realize. The internet is really one of the greatest training grounds in the world for sales. You can try and fail many times, until you find that system and approach that will work for you. But the commitment that you show in meeting this challenge, will be a lesson that you will always remember. Success is always achieved in no matter what you do, through simple hard work. There is no easy path to success, but when you achieve the success you are after, there is no greater feeling. So lets begin. In this example my website, which for the purposes of this article i will call '????'. I will give you the exact profit breakdowns.

With this website I treat all my affiliate products as purely residual income, much like adsense. Adsense itself generates for me, on this website, on average around $2 per day. I also use various other companies affiliate products, which generate around $200 per month. Also within the website, I sell e-book informational products, which I own the full resale rights for, which generate around $700 per month. And here lies the answer to making money online, no matter what you sell. The products, that generate the most income, are the ones that you will own yourself. Certainly I should be making more from the affiliate info products that I sell. But I lose commissions through simple affiliate url tampering. Commissions that are stolen or lost are a real pain. You can try every method in the book to protect your affiliate codes. But after all the hard work is done, you still lose that valuable income. The people who sell the original affiliate product know this, which is mostly why a high percentage of the sales price is offered to an affiliate to begin with. Because they realize that a very high ratio of sales made on their products will give them the total profit back. The reasons why people change affiliate product codes etc, could run into pages. Lets just say it is inevitable. This is the reason why I treat all my affiliate based products as purely residual income.

But as you can see in this example clearly where the highest return on investment lies. And that is in the products that you actually own. You can purchase resale rights for info products easily, and it involves not much money at all, most products are available for under $50. Or if you have the time and patience to search the internet. You can find amazing e-books that have free resell rights and the information they contain is really valuable. You will find these types of treasures occasionally, and the lights will start flashing in your eyes when you do. The information that you have just discovered is of value and that is a real key to success. This is why I, at this point, strongly emphasize the importance of this one principle. Only sell products that you feel strongly about and you know that will be of great value to the person who may purchase it. That includes products you have bought the resale rights for, or a free product, you have discovered with resale rights.

If you sell strong products with real informational value consistently you will always succeed. Your customers will return, quite simply because they know where the value of the information they seek is the greatest. And that is at your website. Always remember to put yourself into your visitors shoes. Ask yourself the question? Would you buy the products you are selling? Answer this question with a Yes. And you will be really on the start too online success.

About the author:
Michael J. Keenan (CEO - SitePromotionNow) Worked in affiliate sales and website construction for over 5 years. email: mickyk703@hotmail.com website: http://www.sitepromotionnow.org
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How to Improve Adword Click Through Rates by Chris Carpenter

2007-02-20T05:32:00.001-08:00

There are some simple steps that you can take to improve the click-thru rate of your Google Adwords campaigns, whether you are promoting your own products or someone else’s as an affiliate.

The main thing to remember is to focus on the words that you use in your ad. When you set up your campaign, use the keyword you are bidding on in the first line of the ad. You only have two lines and a small number of characters in your ad so you want to get the most out of your words. Linking the ad itself with the keywords you are using will help increase your clicks. Your ad will stand out among all of the others that haven’t got the keyword on the first line. In fact, you can use the same generic ad for all of your keyword groups within a campaign but make a change to the title for each keyword. This technique will increase your click-thru rate considerably.

In the second line of the ad, tell the potential clicker what they are going to see when they click on you ad. Give them a bit more detail about the product or service they are going to see. Remember that customers are motivated by “What in it for me?” Tell them why they should click on your ad as opposed to all of the other ads on the page.

Another technique you can use to improve your click through rate is to play around with the formatting of the destination URL. For example, instead of www.widget.com try that address as widget.com or Widget.com. You can also try capitalizing the first letter of each word in the URL that will make the text slightly bigger and cause your ad to stand out more. You can also change the capitalization in some of the words in the ads. Try capitalizing the first letter of every word. Little changes like these can make huge differences in your click through rate. Play around with the formatting and track your results. You’ll be surprised at the improvement in your click through rate.

Use split testing on your ads by running two ads against each other. Google will split your traffic between the two ads and then you see which one has the better click-thru rate. Keep the one that works better, and edit the other ad with a new headline or capitalization variation. To start split testing, use the “Create New Ad” function in your Campaign Manager. Use the same keywords in your first d but try using different verbs.

When you begin split testing, make tiny changes in formatting or verbs. You will be surprised by the increase in click-thru rate that results from those tiny changes. Keep trying different variations.

However, even if you make all of the suggested changes and the click-thru rating doesn’t improve don’t despair. If you come to a point where nothing will improve the effectiveness of your ad, then you’ve hit upon a market that won’t be successful as an Adwords campaign. It happens and the key to success is to keep persisting with other campaigns. If you have 20 campaigns you are trying out, sometimes only 5 may work. That’s the nature of the business. It takes persistence and a degree of stubbornness to succeed.

About the Author:
Why are some people getting rich working from home on the internet? Chris Carpenter will show you why. To learn ways to make money on the Internet and learn more about Chris Carpenter: Click Here: http://affiliatejackpot.com/pr.htm
Article Source: http://www.articles2k.com

The No-Work, Money-Making Website

2007-02-18T04:18:00.000-08:00

While growing up on the farm in North Carolina, I loved gardening. There was something magical about planting a dollar's worth of seeds, watching them germinate, and then feeding the family for a entire season with my efforts.

The only part I didn't enjoy was the weeding and cultivating. That was the WORK! So I was thrilled when I discovered "The Ruth Stout No Work Garden Book." That book taught me how to get all of those great vegetables with no weeding, very little cultivating, and little watering. It really did teach you how to garden with literally no work.

Twenty year later, I discovered just as fertile a garden on the Internet. With practically no investment other than my time, I could put up a website, nurture it, build traffic to it, and in time, harvest lots of sales from it.

Just like with the vegetable garden, there was a lot of maintenance required if you wanted a good harvest.

The site needed to be constantly updated so that the search engines "learned" that they should visit this "fresh" site often.

The site needed to have lots of keyword rich webpages so that it would rank high for relevant keywords, and attract organic search engine traffic. Since I was taught that "content is king" that meant the more content-rich, tightly-focused webpages you had, the better. The content-rich pages meant you could make sales, get new subscribers, and even earn pay-per-click revenue from programs such as Google AdSense.

The only problem with the above model is... it's a lot of WORK.

Then I discovered, "The No-work, Money-making Website. It wasn't completely no work, but it was probably 1/10th the work that I had been doing.

The no-work website encompasses building a content-rich website using automated tools. These tools allow you to gather relevant content (articles, RSS feeds, etc.) from all over the Internet and then instantly generate hundreds ... even thousands of content rich webpages in minutes.

The no-work website encompasses using other tools to automatically update your site, so that each time the search engine spiders visit, they notice new content. Noticing new content on each visit, the search engine spiders make a note to visit more often.

Now here's where this gets really powerful...

As these search engine spiders visit more often, they don't just crawl your current no-work, money-making site. They also follow links to other sites you want to get indexed. So now you can put up your no-work site, teach the search engines to come back often, and then go on to build other sites knowing that getting them indexed is as simple as linking to them from your old sites. It really is that easy :-)

By now you're probably asking what are some of these magic tools I use to build these amazing, no-work sites that literally takes on a life of their own.

Here's are just a few of the tools I personally use:

1) Blogs. Blogs hosted on Blogger.com get noticed very quickly by Google because Google owns Blogger.com By pinging blog directories (and Yahoo using your "My Yahoo" page) lots of other sites take notice of your blog. They visit your blog and follow links to other target sites.

2) I'm a charter member of Content Desk. Content Desk has a tool that allows me to query databases containing tens of thousands of articles (based upon keywords). I can automatically sort the list of articles that is returned based upon keyword density, or a number of other criteria. Then, I can have the software itself create webpages for me using a template I've designed using the template tool built right into Content Desk.

Content Desk is probably my favorite tool because I can, quite literally, add hundreds of article pages to my sites in minutes. My templates also include ads for a "pet" product and/or Google AdSense. I can add content-rich, relevant, very nice-looking pages to my sites in minute, and then move on to the next project, knowing that these pages WILL make me money.

Content Desk limited its charter membership to a total of only 400 members, and that quickly sold out. However, since it's a monthly membership, not all members renew and there are probably some openings. To check on openings, simply visit:
http://WillieCrawford.com/content-desk.html

After arriving at the site, click on the "Charter Membership" link in the upper left menu bar. This will tell you if there are any current openings.

3) RSS Feeds. By incorporating RSS feeds into your webpages, you can set them up so that the content is constantly updated. This gives your visitors something fresh to read each time they visit. This gives the search engines fresh content each time that they visit ... and trains them to visit often.

Content Desk incorporates a feature that works very similar to regular RSS feeds EXCEPT that it doesn't send your website traffic away. With a normal RSS feed, the content automatically added to your site contains links inviting your visitors to click away. It allows you to automatically update your pages, but it also siphons off traffic. Content Desk does this in a way that automatically updates your site without sending your visitors away.

4) Traffic On Steroids. This is another system for automatically updating/changing content on your site. Traffic On Steroids actually takes a core database of articles/content that you set up and then rotates it in your target webpages. The net effect is that each time a visitor (or search engine) visits a page, the page is different. This is very effective at training the search engines to come back often... and increasing your pages' ranking. Incorporate Google AdSense into these pages and you have another hands-off money magnet.

You can also incorporate a product data-feed into your page using Secret Money Generator and have pages that are constantly updates AND have a catalog of products built in that all pay you an affiliate commission. Secret Money Generator is at:
http://WillieCrawford.com/money-secret.html

You can check out Traffic On Steroids at
http://WillieCrawford.com/traffic-on-steroids.html

I've just shared with you a few of the dozens of tools I use to create nearly-hands-off websites. I do still look at some of them from time to time to see if I can make them perform better. However, you could LITERALLY never touch many of your sites created with these tools for years... and you'd still have a nice revenue stream from them.

It’s all about working smarter, not harder. It's all about using technology to leverage your time.

About the author:
Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, master network marketing trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple, easily implemented systems. An example of such a system that you can study and utilize is at: http://WillieCrawford.com/TheSystem.html
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Doing Google Adsense the Right Way

2007-02-17T07:07:00.000-08:00

Building a Successful Adsense Website
Getting Rich With Adsense

Everybody wants to know the secret to earning lots of income off the net. The secret is adsense. With adsense, you don't have to deal with all the typical business problems such as staff, customer service and conflict resolution. So how do you do it?

Well, it's all common sense. If you can develop a fairly simple online website, then you possess the capability to reap profits from Google Adsense. All you have to do is just apply some simple toolss to your website creation process to completely maximize your earning potential with Google Adsense.

These simple tools are:

1. Ad design and placement
2. Determining niche markets
3. Maintaining high volume<>

I will now discuss each one of those concepts briefly.

Ad design and placement - The best place to position your ads is and will always be the TOP of your page! In addition, modify the ads so that their colors blend well with your website colors. A standard ad uses a blue title with black text and URL. Also, I personally don't recommend placing borders around your ads. You want the ads to look as normal on the page as everything else.

Determining niche markets - There are certain keywords that can actually produce up to $45 to $55 per click. The problem is that the market for these keywords is small and the competition in advertising is intense. The best markets to work within are those with the least competition. I recommend using a $.50-$1.50 per click keyword and filling your site with lots of content.

Maintaining high volume - The bigger your site, the more pages that you will have indexed within all the search engines out there. The alternative to this is building a lot of sites with few pages. Either way, you want to look towards having 20,000+ pages if you want to make some real profit. The key here is to make sure you get all your sites indexed with search engines like google and yahoo. Essentially, the people making the big bucks typically have lots of web sites. Oftentimes, they utilize specialized software to create their sites. Creating many sites manually is very time-consuming. I recommend Website Article Wizard. It is great at producing high quality websites filled with useful content.

Traffic - You can have a thousand sites. If none of them are generating traffic, you won't make a dime. No visitors means zero people clicking on your ads. So not only do you have to build a site, but you have to market it and get it on other websites, like Ezine!

Following the above steps will help you slowly build an income with Google Adsense. Yes, it is time-consuming. However, there are a variety of tools available to help you significantly speed up the process. But, if you must, build it manually! Everything takes hard work.

About the Author:
Vivek Saxena
If you would like more info, feel free to visit www.googlemogul.com
Article Submitted On: December 13, 2006
Article Source: http://EzineArticles.com/

Google Adsense Page Positioning

2007-02-15T08:08:00.000-08:00

Correct positioning of your Google adsense ads can make or break your success with the Google adsense program. Why is this true? Some studies suggest that eye positioning on website gravitate to particular sections of web pages. And if you don’t have the necessary ads in these positions you will not get the clicks.

I talked to countless people that have great traffic, some with 300 to 1000 new visitors a day that say that they only make approx. at max $10 to $20 dollars a month on the adsense program. What a shame. But when I look at their websites the ads are either buried in wording that no one usually pays attention to or the ads are located in positions that just don’t call any attention to their presence.

So were the best locations for you Google adsense ads. Well, I have found the number one best place for the ads are near or in proximity to your main menu. Why near your main menu. Because you know that visitors eyes will and always look for the menu structure of your website. So the common places for placement should be to the top right, the very top under your menu, or the top left. These are the most common locations for you main menu.

But what about the color scheme of the Google adsense ads? Yes, color is very important. You have to make the ads looks as seamless as possible. Here is an example on one of my website http://www.pottery-barn-outlet.com. Here I decided to position the ads at the very top right under my main menu. In direct eye contact. Also, remove the borders; just these two changes will increase your adsense proceeds one hundred percent.

By using these tactics I was able to increase my adsense click through rate significantly depending on traffic level and people's interest.

Take my advice and give it try. I believe you will see a change and hopefully make adsense a more pleasurable experience.

About the author:
Kenneth Elliott is the owner of http://www.marketassociate.com website. He helps real people relize their dream of an successful affiliate experience. Discover why so many have found their ideal business with Kenneth Elliott today.
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Stop Wasting Money on SEM: Know Your Customer to Know your User

2007-02-14T03:08:00.001-08:00

While it may seem obvious to many of us in the industry (The so-called veterans) it may not be that obvious to all.

That is, no matter what rankings you achieve or how much you are spending on your PPC in a month, you really should only consider one thing: Your customers. 100% of your efforts must revolve around who your customer is.

In this article I give some tips to ensure that your marketing campaign revolves around your customer.

While I was unable to attend Search Engine Strategies in New York this year (I went last year – it was an incredible experience) I was surprised and glad to hear that there was an over -riding theme coming out of the sessions both from the SEM’s presenting as well as the engines.

That theme is user intent.

That means, one must understand what the user – their customer – wants when they visit the search engine and ultimately click on a search engine result whether it is paid or organic.

I started to think about my clients over the years and some of the things they have said when I ask them, “What are you looking for in this campaign?”

Many of the responses include: “I want to be number 1 for [insert keyword here]” or, “I need to lower my PPC costs by [insert value here]” or, “I need to beat my competitor [insert competitors name here].”

What is the most important element missing from these comments (and, I think, from many clients in general)? The focus on the customer.

In the years I’ve been asking the question “what are you looking for in this campaign?” I think I can count on one hand how many people responded to my question above with, “I need to reach my target audience effectively.”

While it is true that many companies are beginning to realize this now, it hasn’t been that way for some time.

I think what is changing in today’s world is that companies are beginning to realize that search is big business. As such, they have marketers interacting with SEM firms and not IT people. It is these marketing people who are asking the right questions or, in many cases, answering them the right way.

Here’s an example: I recently sat in on a call with a client and one of the first things they said was, “We have devised seven unique personas for our site and need to target each one individually.”

”What? You’ve already done the personas? We usually do those.” But you know what? They did an incredible job. After reviewing their persona information, I could put a face to the persona. I knew what that person looked like, and what his or her intent was with the site.

And that is the most important thing to consider in today’s SEM world – you MUST know who your customer is. You MUST understand their intent if you are going to succeed.

For example, if your customers tend to have completed the research stage and are in the buying stage, don’t send them to a PPC landing page with product specs. Instead, send them to a landing page with pricing and shipping information.

Better yet, send them to the pricing/checkout page and give them free shipping! That will undoubtedly help encourage the sale.

Similarly, if you are finding a product specification page ranking highly for a purchase search term, try and find a better page to optimize for that term and de-optimize the product page so that the purchase page will rank higher.

This is where personas are extremely helpful. If you can put a face to your customer, you can determine their intent. And if you can determine their intent you can effectively create your entire marketing campaign around it.

Generally what you will find out, as you become more intimate with that persona, is that you probably don’t need to rank #1 organically for a highly competitive term. You could probably get away with above the fold visibility and still make an impression.

Similarly, you will probably find that the knowledge of your target’s intent can help you optimize your bidding strategies by cutting expensive terms, performing day parting, or whatever else you need to do to ensure that your site is visible to them at just the right time.

What many search engine marketers are learning is that the user’s intent, derived from an accurate persona, is more valuable than anything.

It’s more valuable than a #1 ranking. It’s also more valuable than an expensive PPC term.

In fact, such knowledge will likely impact the terms you use altogether. While you may think that the searcher will use certain terms, in fact you may find that you are way off base.

But, it’s not just search marketers concerned with intent. The search engines are also investing heavily in technology to help them figure out the intent of the searcher and serve the correct results.

For example, I could be searching for “Manhattan” and the search engine has to determine what my intent is. Am I looking for city information? Am I looking to find a hotel or book air travel? Or, do I merely want a drink recipe.

You see, simple terms like this can mean many things, therefore the search engines are trying to use their technology to figure out what the searcher wants.

And many times, when you perform a search and you see a PageRank 3 site outranking a PageRank 6 site, this is why. It is because the search engine has tried to determine that intent and is therefore trying to match the site that best suits that searcher.

But why would a search engine be so concerned about intent? It’s quite simple. Right now most of us have Google set as our home page. But what does it take to switch that to MSN or Yahoo? A couple clicks of the mouse and you’ve just changed search results providers.

This is what scares the engines the most – that one of their competitors, or a completely new black horse, is going to come along and woo away users with technology that improves relevancy to the user.

So, if you are planning your SEM campaign for 2006, my opinion is go back to the drawing board. First, determine your goals. Then, determine who it is you are trying to reach and why they would want to use your product or service. If you can determine this intent then you can effectively craft an SEM campaign that will be both successful and cost effective.

About the Author:
Rob Sullivan is a SEO Consultant and Writer for www.textlinkbrokers.com. Textlinkbrokers is the trusted leader in building long term rankings through safe and effective link building. Please provide a link directly to Textlinkbrokers when syndicating this article.
Article Source: http://www.articles2k.com

I Earn $250 A Day Through Google Adsense And So Can You

2007-02-12T04:39:00.000-08:00

How would you like to increase your monthly website revenue by 25% with only a few hours of work? What if I said that it wouldn’t cost you a dime? It’s hard to believe isn’t it?

I know this claim sounds as though I should be pitching a $200 get-rich-quick scheme in the next couple of paragraphs, but I’m not. The technique I used was free to me, and I’m sharing this information with you free of charge because I’m more excited about this discovery than I can put into words.

What did I do to achieve this jump in revenue? I placed Google Adsense advertising boxes on my website, and in just the first seven days, I generated over $1700 in Adsense revenue. Even better, I didn’t have any decrease in sales from the original source of revenue for these sites – paid memberships to my wholesale information directory.

I’ve known about Adsense for years, but I always thought that it was a system best used by free informational websites needing to generate revenue. My reasoning behind this was that I thought that these ads could possibly bleed traffic from my site and steal potential paying customers. I’m happy to say that I was wrong, and I only wish I would have tested this program earlier to discover how wrong I was.

I am completely surprised by how well these advertisements have paid. I have done some research on ad placement agencies, and I don't think that there is an agency online that could sell ads for me at the rate that AdSense pays per thousand impressions, and I know that if I advertised banner space or text link space on my site that I couldn't sell it at an equivalent cost per thousand impressions. I would tell you the cost per thousand impressions, but it's against their terms to discuss it.

Google AdSense may well be the most lucrative source of income for website owners seeking to sell ad space on their site, and the results are instant. All you need to do is place the code and let your current visitors click on the link ads.

It’s a very simple system that is easy for anyone to implement. All you need is:

1. A website with quality content
2. An existing traffic source, be it 100 visits a day or 100,000+ visits a day.
3. The ability to read the Google Adsense Program Policies
4. Free page real estate, hopefully in a conspicuous place above the fold

It is that simple; however I cannot stress enough that you read the Google Adsense Program Policies. There are certain types of sites, certain types of pages, and certain types of advertising on and through which Adsense will not allow their ads to be associated. It is each advertiser’s responsibility to know their guidelines and avoid breaking any rule that could put their account and an excellent source of revenue in jeopardy.

Finally, let me stress that these ads should be placed in a conspicuous place. Visit the site linked in the “About the Author” section below for examples. No matter how effectively your site is designed, more people will leave a page without reading below the fold than will continue on to the bottom of the page. For that reason, as you’ll see in my site, I place the ads at the top right of my page, in an area where any visitor to my site can find them.

Adsense is an excellent source of revenue for any website owner. Don’t waste time like I did. Place some ads on your site, and I’m sure you’ll be pleased with the results.

About the Author:
Kirk A Larson has worked for over 15 years in business as a writer, personnel manager, and most recently for the last 4 years as a successful entrepreneur. To see examples of an effective Google Adsense campaign, visit The Wholesale Suppliers Registry at http://www.wholesale-suppliers.org
Article Source: www.iSnare.com

Huge Content Rich Websites for Profit

2007-02-11T05:35:00.000-08:00

Here is the bare bone - no hype information and a link to the website I built using these techniques. So I not going to lie to you about how much money you can make or how much I made. Simply put, people are making money with these kinds of sites, I just want a piece of the action. This article assumes you have a basic knowledge of HTML, Google Adsense, and Affiliate Advertising.

We've all heard the phrases "Content is King" and "If content is King, then relevance is Queen!". So I'm going to share with you how to build a site based on these principles for profit! I built a 1000+ page content rich website in about 2 days. Check it out at http://articleupdates.com

Website Building tools:

I used DreamWeaver as my html editor. Any good html editor will work such as Frontpage. Go to download.com and search for "html editor". Coffeecup is a very popular free editor. Basically you need a good editor that will update links site wide automatically. Give you reports on broken links, and do search and replace site wide, file specific, and etc... Also very important is a good table building capability.

For the content I pulled articles from various free content sites. As long as you adhere to the terms of fair use, you will have access to thousands of content rich articles that you can put in your own website.

Get a simple clipart cd with 150,000 royalty free images from Bestbuy for $20.

Then plug in your affiliate codes for google adsense, clickbank, and commission junction.

You don't have to be an html expert. Just having some basic programming knowlege is enough. For example, understanding head, body, and building tables. Inserting variables and doing global changes. Any good html editor will help with that. You really need to become an expert at building tables. They are fast loading and can really make an impact on a site. If you are into css, even better!

Key Features for SEO: Keyword Rich and Relevant!

Building with SEO (search engine optimization) in mind. Use these techniques when building your site!

Niche Site: Pick a very specific topic. I chose "Making Money Online with Content Rich Sites" for this example.

Use a simple structure. Index page to "Index of Articles". Then "Index of Articles" to each individual article page. Two levels, easy to manage, easy to spider!

Make your site surfer friendly: No hidden pages, re-directs, pop-ups, spyware, java, or scripts. Just use ".html" files with text links to full text content rich pages which are also easily spidered with useful relevant information for the visitor. Include lots of articles including a few unique pages that you have written yourself.

Now start building your basic template for all the pages on your site. How you build your template will greatly depend on what editor and tools you'll be using. For example: most times you'll do something like Huge Content Rich Websites for Profit. When you go to build your 1000+ page site, the editor will replace the title tag with the appropriate text dynamically.

Title Tag and Description Tags and all other meta tags should be relevant and keyword rich.

Page Title
- Use relevant keywords on each index page to the articles
- Use the article title which will have additional relevant keywords for each article page.

H1 Tags - Keyword rich and relevant ex: "Make Money Online", "Home Based Business"

H2 Tags - Use the article title in the article pages. ex: "10 Ways To Make Money Online"

robot.txt file for spiders - just a simple two line file in your root directory
User-agent: *
Disallow:

Body text - Use content rich articles. Also use high color contrast between the text and the background so the search engine doesn't think your trying to hide anything and penalize you. Plus it's just plain easier to read. Use arial or verdana font.

URLs, File Names, and Directories - use the article title
ex: http://articleupdates.com/i-home-business/five-ways-to-increase-your-affiliate-sales.html

Inbound links: Set up link partners. If you can, have them place the link to your site using a keyword instead of the domain name itself. ex: Make Money Online Click Here.

Outbound links: Do the same for your link partners. Set up links using text that is relevant to their topic which should be relevant to your site but not competing if possible. If you sell computers, link to a company that sells computer desks.

Make same site links with relevant text. ex: "make money at home" will link to a page within your own site.

Make Image alt text use primary keywords. ex: "money online"

Add HTML comment tags that use primary keywords. These are not seen buy the surfer, but can be seen by search engine spiders. No one has proven this helps, but it doesn't hurt!

Now add money making adsense and affiliate links on every page. Put them top center between the article title and article content. Adjust the colors so that is blends in with your web page content.

Google adsense will pick up the page title, h1 and h2 tags to target the ad. When someone clicks on it, you get paid!.

Once you have these basic things set up in your template, you need to use a powerful tool called Article Equalizer. With a little practice, you'll be able to build 1000+ page websites in just a day or two. The link to Article Equalizer is http://hop.clickbank.net/?mark6188/articleeq

Another important thing you can do: Add dynamic RSS content by keyword. I'll follow up on this in my next article.

Sincerely - Robert Rogers

P.S. - If you make a site using the techniques above - I'd love to see it! Put your link at http://deja.us. I check it regularly.

About the author:
Robert Rogers is a writer in the Washington DC area and specializes in money making and money saving ideas. Visit http://articleupdates.com
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Google Adsense Optimization Tips

2007-02-10T02:42:00.001-08:00

If you are new to Adsense -- Google's affiliate program were you place their ads on your site and they pay you when your visitors click them -- then you may have wondered about how to maximize your income.

Here are a few tips to help you do that.

Build Sites for People

It's against the terms of service for participation in the Adsense affiliate program to create sites just for getting visitors to click your ads. If Google finds out you've been doing this, they can easily disable your account. Therefore, don't treat your site as if it's a billboard, make sure it has content your visitors have searched for and will find useful.

Provide Relevant Content

When Google realizes you have Adsense on your site, it tries it's best to match ads to the content of your site. If your page doesn't have a specific theme or worst it has words unrelated to what your pages are really about, you'll get back unrelated ads. It's unlikely your visitors will click these ads.

Choose the Right Keywords

Ads that show up on your web pages are determined by many factors, but having the right keywords everywhere, in the url, the title and the body will help Google figure out which ads to display. You may want to do some keyword research if you're not sure that the keywords you have now site wide are able to help Google display relevant ads.

Know Where to Place Ads

Ads can be placed anywhere on your site, but there are locations on a page that people glance at first and there are locations people ignore. For example, most people tend to focus their attention near the upper left corner of a web page. If you want people to see your ads, then you should place them there.

Select the Format

Adsense provides its publishers various ad formats, however for a given situation, some formats are effective while others aren't. For example, if you place the banner style ad in the header section of your page, most likely it will be ignored because people have learned that anything in that section must be an ad especially if it has the infamous 468 x 60 pixel dimensions.

Blend Ads In With Your Site

People ignore ads that look like ads. Adsense ads should not stand out but blend in with your site. You can customize the color scheme for each of the separate elements of the ad to achieve this. For example, try to match the background color of the ad to your site's color and try to match the ad's link color to your site's link color.

Include Ads on All Pages

Put Adsense on every relevant page of content on your site. SSI or server side includes will make this task easier. Work on creating more pages of relevant content for your site so you will have more opportunities to earn Adsense income.

Place Ads on All Sites

You can place Adsense ads on any site that you own. The more sites you have the more places you can have Adsense displaying and earning income. Just remember to create sites for people first and you won't have to worry about Google shutting down your account.

Generate More Traffic

Adsense income is only possible when visitors click your ads. Therefore, whichever means you can use to increase the traffic going to your site will also help give a boost to your Adsense income.

Test and Monitor

You can change many different things on your site, which may help improve your Adsense income. But you'll have to keep track of those changes so you can roll back to your previous settings if a change actually hurt your earnings.

Adsense allows you to set up channels to help you keep track of which ads are being clicked. Third party software can provide you with an even greater depth of data such as the search engines that sent you the visitors, the keywords use in their search and the ads which were displayed to them.

Final Thoughts

Whether you are new or old to Adsense, don't settle for the income you are now making. You can earn more if you take a systematic approach to improving what you do with your websites.

About the Author:
Leroy Chan
Discover the amazing Adsense money making formula that built a $240,000 per year home based Internet marketing business from scratch. Visit http://www.InternetMarketingView.com
Article Submitted On: January 04, 2007
Article Source: http://EzineArticles.com/

ppc affiliate programs

2007-02-09T04:39:00.001-08:00

Ppc affiliate programs are very common to see on a website.

Ppc affiliate programs are can be very useful providing your website with content & earning free advertising credits. By adding a free search bar to your website, you can generate a lot of free traffic for every search & click done. Here are some ppc affiliate programs pro’s & con’s.

Pro

With most ppc affiliate programs, after you join they will give you a HTML code to place on your website for a fast & easy setup. Once the free search bar is up and running you can start earning credits towards ppc search engine advertising. Think of the savings you don’t have to pay for targeted ppc advertising no more. On most ppc affiliate programs you earn $0.05 per search and $0.10 per click done from the free search bar on your website. Say you earn only $1.00 a day, I know that doesn’t sound like a lot but if your keyword is “web hosting” @ $0.01 per click for top position that’s 100 unique targeted visitors to your website to help you earn more ppc advertising credits & buy your products.

Con

Ppc affiliate programs can be blamed for one of the main reason there so much click fraud on the Internet today.

Pro

Ppc affiliate programs have worked harder then every to put a stop to click fraud by tracing different ip address to make sure all clicks are unique visitors. So the advertiser do not get scammed for there money or earnings.

Pro

Ppc affiliate programs provide your visitors with free content and enabling search capabilities on your website allowing visitors to do research or to help find something there looking for. By using a quality ppc affiliate program you get quality content that keep your visitors coming back daily to find what they need.

As you can see they are more pros then cons when it comes to ppc affiliate programs. If you already have a website and it doesn’t have search capabilities you’re missing out on free advertising & building customer appreciation by providing them with a free service allowing them to get what they want when they want it. Ppc affiliate programs is an easy way to help jump star your online business.

About the Author:
Zac Radford
Paid Results
Article Source: http://www.articles2k.com

Blogging for Dollars

2007-02-08T02:36:00.001-08:00

Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.

Whether a blogger's focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are:

1. ) Google Adsense in Blogs
Google AdSense allows webmasters to dynamically serve content-relevant advertisements in blogs. If the visitor clicks one of the AdSense ads served to the blog, the website owner is credited for the referral. Webmasters need only to insert a Google-generated java script into the blog or blog template. Google's spider parses the AdServing blog and serves ads that relate to the blog's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served.

2. ) Affiliate Programs (Product Endorsements)
Affiliate Programs work when an affiliate web site receives income for generating sales, leads, or traffic to a merchant website. Generally, bloggers will mention or endorse specific products and if site visitors purchase the product, bloggers will receive a portion of the sale.

3. ) Product Promotion
Businesses use blogs to detail how specific features or product add-ons can increase functionality and save time. Content-rich product promotion will help with search engine placement.

4.) Banner Ads
While less popular than in the past, websites with high traffic levels can still earn decent revenue by selling banner space.

As the Internet evolves bloggers will continue to seek out ways to monetize their opinions and thoughts. Daily journals and online blogs have become more than just a communication means to many.

Copyright 2004 Sharon Housley

About the author:
Sharon Housley manages marketing for the NotePage http://www.notepage.net and FeedForAll http://www.feedforall.com product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net
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6 Easy Adsense Optimization Tips

2007-02-07T01:48:00.000-08:00

Looking for an easy way to monetize your site and start earning money from the traffic you have? Adsense has proven itself to be one of the easiest ways for webmaster to make money. Adsense is truly the most efficient way to making an money from a website as you don't have to do any selling. Adsense deals with all of the money and contacting advertisers which leaves the webmaster time to promote their site. However there are many webmaster struggling to earn any kind of decent money from adsense. While on the other hand their are a fortunate few that are earning a great deal up in the hundred even thousands of dollars a day range. The greatest thing about the internet is that people are willing and open to sharing information and the top adsense earners are often more then willing to share there secrets and tips of what they do.

The webmasters that have been there and done it and are now earning income daily from their websites have a ton of great tips and helpful advice for those just getting started in the field of adsense and contextual advertising. Some of these tips can quickly boost earnings and help to continuously grow a webmasters income.

Below are five simple steps that will help you get started towards greater adsense earnings.

Best Ad Unit

The one ad format that seems to consistently earn more then any other ad and also the one that is favored by the majority is the Large Rectangle (336X280). This ad format has the ability to create a higher CTR, or the click-through rates. Why does this ad tend to outperform all of the others when there are so many other options out there? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

Use Custom Color Palettes

Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site. This is known by adsense professionals as blending.

Adsense Placement

Adsense ad placement is a place where many webmaster leave money on the table. You see they sign up and get the ad units up and on their site. However, they bury the ads down at the bottom of the page well hidden from most users. Many webmasters do this because they don't want their site to be filled with too many ads as they feel it ruins the design. While most will agree that the ads are not the most attractive element if you are even reading this article then obviously you are looking to earn more from adsense so just get rid of the notion of a beautiful site and instead focus on a money producing site no matter what it looks like. In fact some of the top earning sites are the ugliest.

Got Links?

Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

Automate Ads

Try to automate the insertion of your Adsense code into the web pages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as "adsense text", and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are a few of the most basic and starting tips that have worked well for those who generate hundreds and even thousands from their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Every site will perform differently and there are no hard and fast rules. The above will give you some good ideas of things to start with. The ultimate trick to earning from adsense to is try many different things out and always test your results. Make one change at a time and then test the difference. Implement the things that increase your earning and drop or forget those that don't. The tips given are complied by those that have boosted their earnings and are therefore just guidelines. If they have worked wonders to some, maybe it can work wonders for you too. Try them out on your ads and see the results it will bring. If others have done it, there is nothing wrong trying it out for yourself.

About the Author:
Chris Ryerson
For a way to increase your income check out these adsense ready web sites Or go here for more information on making money with Google Adsense
Article Submitted On: December 30, 2006
Article Source: http://EzineArticles.com/

Google Adwords Ad Automator: The Next Big Thing

2007-02-06T02:20:00.000-08:00

Google is beta testing a new product which allows website owners and AdWords advertisers to automatically generate their AdWords campaigns by submitting a list of their product details via data feeds. The search engine uses the information from the feeds to determine the best keywords for those pages and automatically creates ads that link to them. This is brilliant news for any site owners who have a large database of products as they can now upload the whole lot at once.

The new Google ad automator feature is initially only being offered to select Froogle merchants who also advertise on the AdWords platform. The tool allows you to manage large, scalable campaigns without investing much time and effort. The ad automator dynamically generates accurate AdWords ads targeted to search queries. The content for these ads comes from the data feeds (that you submit as often as you like) containing your product descriptions, specifications, and information. These data feeds are simply tab delaminated text files. You can in fact use your existing Froogle data feed with some extra columns.

The AdWords system then generates ads from the content in your data feed (or from information you submit through the AdWords interface). This means that you can either let Google create your ad copy for you or you can set it yourself. It then continually analyzes all search queries to see whether they're relevant to any of your products. When it finds a relevant match, it shows your ads on the search page results.

Once setup, you can set daily campaign budget much like a normal adwords campaign. The CPC is set in one of three places. You can either specify your maximum CPC in the data feed, in the AdWords interface, or you can allow Google to determine it for you. The later method automatically sets your max CPC by using the average CPC of the competing ads. As with normal AdWords campaigns, you can have your ads displayed on both the Search Network or the Content Network, and geo-target them.

Some benefits of Ad Automator are that ads are dynamically targeted to queries. They are also automatically compliant with AdWords policies; once your data feed is approved, ads don't need to be reviewed again. You don't need to create new ad text. You can leverage existing product descriptions that are likely already on your website. (However, you may submit customized ad text in your data feed or through the AdWords interface if you like.) You can supplement existing marketing efforts without much additional effort.

All in all I think this is set to be a big improvement when it is fully launched. It will compete with Yahoo’s Search Submit product whereby advertisers can pay to have their pages included in the search results.

About the Author:
AdPro
For more information see www.ad-automator.com
Article Source: http://www.articles2k.com

BLOG…PING…OPT-IN…SIG FILE…EZINE!

2007-02-05T01:53:00.000-08:00

A Guide to INTERNET MARKETING TERMS

In the beginning…

I recently started my own “money-making, home business” which I signed up to with the understanding that I was going to earn money for doing nothing. Others (affiliates) were going to pay me commission for referring new sign-ups to their sites. This sounded like a fantastic opportunity to make lots of money without really selling anything. No stocks holding, postage etc.

My signup included (among other items) a guide which covers 30 days. I also had to sign-up to 5 online marketing sites (you receive the enrolment fee back in no time) and join a web-hosting company.

Massive amounts of information are fed to you but in an absorbable manner. It was very exiting. I would liken this information to reading a suspense novel…can’t wait to see what happens next!

Anyway this article is not meant to be about that…it’s meant to cover some of the terminology and their definitions, some of which I had never heard before.

AdSense

AdSense is a fast and easy way for website publishers of all sizes to display relevant ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetise and enhance your content pages.
It's also a way for website publishers to provide web and site search to their visitors, and to earn money by displaying ads on the search results pages.

Adwords

With AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.

Affiliate

A person, organization, or establishment associated with another as a subordinate, subsidiary, or member: network affiliates.

Auto-Responder

This is a clever marketing tool. It automates your emails and follows-up on potential clients after they have signed up to your newsletter etc.

Blog

An online diary or personal chronological log of thoughts published on a Web page; also called Weblog, Web log. Typically updated daily, blogs often reflect the personality of the author. It is a shortened form of Weblog.

Ezine

A magazine that is published electronically, especially on the Internet.

Keyword

A word used as a reference point for finding other words or information. See Adwords.

Off-line Marketing

As an example, advertising in newspapers, radio and television. Using the phone as a off-line marketing tool has also become very popular.

On-line Marketing

Advertising using the internet, examples may include…email, banners, popups etc.

Opt-In/Opt-out Subscribers

This is when you choose you receive newsletters etc. via email. Example:

By doing this you opt-in to an email mailing list. These lists are sold over the internet by various marketing companies. Most emails sent via the opt-in method also have an opt-out choice. Use this when you no longer wish to receive email from the marketer. When you have no choice it is referred to as SPAM.

Ping

A protocol that sends a message to another computer and waits for acknowledgment, often used to check if another computer on a network is reachable.
You need to use ping your blog to get it online. (easy as pie)

Sig File

A block of text at the end of a message identifying the sender and providing additional information for instance, web/e-mail address.

Solo Ad

This is advertising via email attached to an ezine. This is only one ad (as apposed to many small ads from various companies), thus giving you maximum exposure.

Viral Marketing

This works similar to a virus but instead of being destructive it encourages people to pass along a marketing message.

About the author:
Michelle Kiely
Not long ago, I didn't know ANYTHING about Internet marketing... However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and setup my own BLOG! Here's how: http://www.PlugInProfitSite.com/main-9949
Circulated by Article Emporium

Adsense and Real Estate Web Sites; An Additional Source of Revenue

2007-02-04T06:14:00.000-08:00

Adsense is a simple concept! The publisher or the realtor (that's you) inserts a java script into their website. And each time the page is accessed, the java script will pull advertisements from the Adsense program.

The ads that are targeted will be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, you, as the webmaster serving the ad, will earn a portion of the money that the advertiser is paying the search engine for the click.

Inspiring Facts

Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

What his goes to show is that anyone, any age or gender can become money generating Adsense publishers...period!

When you accumulate $100.00 in earnings, Google Adsense will send you a Personal Identification Number (PIN) to the payment address you supplied when you signed up. This is just another security precaution that Adsense has in place to protect their publishers.

Once you've been mailed a PIN number, your account payments will be on hold until the PIN is entered in your account. You can still have access to your account and earn money; you just won't be paid until the PIN is entered. If it hasn't been entered within 1 year, your account will be disabled.

To enter your PIN after you receive it in the mail, log into your Google Adsense account. Click on the My Account tab, then click on edit. Update the appropriate field and click submit changes. It would also be a good time to check your contact information and make sure it is correct. You're now well on your way to receiving your first Google Adsense check.

What Are URL Channels and How to Organize Them

URL Channels allow you to view detailed information about the performance of your Adsense for Content pages.

Suppose you have two blogs, one about writing and the other about jogging. It might be interesting and profitable to track which one is getting more clicks.

Log in to your Adsense account and click on Adsense for Content. Scroll down until you see Channels and click on manage channels. You may need to scroll up when the next page loads. Under Manage URL Channels you would type writing and click on Create New Channel.

You will immediately see writing in the Active URL Channels dialogue box. Now type in jogging in the same channel text box and again click on Create New Channel. You now have two channels and you will be able to track your progress on each channel.

You can view channel reports from the Advanced Report page under the Reports tab. Choose Adsense for Content, choose the date range and then select the Channels Data radio button.

Choose any number of active channels by holding down the CTRL key. Next click on Display Report. It's as easy as that.

Summarily, there's no magic involved in generating AdSense income. Instead, it's a simple concept that is easy to implement. All it takes to succeed is a little time and effort, like most other things that are worthwhile.

Does Pay-Per-Click have a future?

2007-02-03T02:42:00.000-08:00

Reading the Google hit piece that appeared in Barron's this week got me thinking about the whole pay-per-click model. Pay-per-click (PPC) has been around for more a decade, and while Google has made some positive changes to it, it's showing its age.

If you think of the Internet advertising process as a series of actions, it would go like this:

Impression -> Click -> Action

Back in the old days the metric was CPM (cost per thousand), and advertisers paid per impression (getting the ad on the screen). CPM favored the publisher over the advertiser, as the publisher's responsibility ended at the first part of the process. DoubleClick, an early ad serving company, came up with their DART system to match the right advertiser with the right screen in order to maximize the return on CPM.

PPC moved the metric forward in the process, measuring success (and payment) based not on how many times the ad was served, but how many times it was actually clicked. When most people think of PPC they think of Adsense, Google's contextual advertising engine. But PPC is employed in banner advertising, on big ad farms like Doubleclick and other companies, and in some affiliate programs, though the number seems to be waning.

The latest incarnation of search engine based PPC (thanks to Google), works like this: you select keywords that you think people will use to search for stuff related to what you sell. For example, if you sell pretzel dough you might want to advertise under pretzels or making pretzels or something along those lines. Selecting keywords is way beyond the scope of this article, but there are plenty of companies out there that make a living helping you pick keywords. Anyway, you then bid on those keywords and your ad is shown on the page with the search results.

With Adsense Google moved the context from the search engine results page to your web site content. It reads your site and decides what keywords to use to display advertising on your site, just as it would with a Google search.

For affiliate programs it's a little different, but the concept is the same. You choose the ads (or pay someone a piece of the action to choose the ads for you), and they get displayed on your pages. Rather than selecting the keywords explicitly, you are selecting the ads based on what you (or your agent) thinks people who have chosen to read your content may have an interest in seeing.

When someone clicks on the ad, you get paid. It's that simple.

For Adsense, appearing first on the list makes all the difference. A study suggests that being the #1 choice increases your chance of being clicked by up to 40%, because a lot of people don't look past the first entry (I always check the first few). The difference in bids between the first position and second position could be staggering. For example, 1900 people searched Google for the word tax yesterday. The top spot in Adsense would have cost you $25.12. Positions 2 and 3 drop to $6.96, and 4 and 5 would have cost you $4.24.

My experience with Adsense tells me that in this case the first position would probably pay Google close to $10.

As the publisher, this is a home run. Every time the person clicks I get a $5 bill. God, what a country!

As the advertiser, $10 to get the person in the door seems like a lot of money to me. If I'm selling a high margin item (like maybe tax software or one of those quickie tax loans), it seems like it may be okay.

But I still have to get them to buy. Conversion rates (getting the person to take some action once they've clicked on the ad and gone to your site) vary wildly, but I always use 1.5 - 3% of those who click on an ad. That means that 97 - 98.5% of the people who click on the ad do not buy. Let's use 2% as an example. That means that for all the five dollar bills flying into the publisher's pocket, only about 2 people out of every hundred will buy anything. So for every $1000 I spend I get 20 sales. That means that every sale costs me $50. Your results will vary, of course, depending on how targeted your keywords are and your industry and offer. Get the conversion up to 5%, for example, and you will be down to $20 per sale, which is a little better. I am designing a what-if tool to help with this, and I'll post it when it's ready.

One of the reasons for low conversion is probably click fraud. If an unscrupulous person wants to make money in PPC, all he needs to do is find a bunch of people (or computers) to click on the ads on his website continually, and he'll reap the rewards.

Barron's believes that the smart money is getting out of PPC. They cite FTD as an example:

Flower giant FTD Group (FTD) recently complained about the high price of search advertising. "During the Christmas season, certain online search engine costs increased significantly over the prior year, and as such we made the decision not to pursue the resulting high-cost order volume," said Michael Soenen, chief executive officer.

First off, let me just say that as an advertising exec I pitched FTD, and they didn't strike me as the brightest bulbs in the chandelier. That being said, it's easy to see why FTD wants out. Being #1 or #2 in the keyword Flowers around Valentine's Day would have cost between $6.25 and $10.00. There were 100,000 searches on the days close to VD on that keyword, and 11,500 on Flowers Delivered, which would have cost between $5.03 and $6.72.

Some simple arithmetic shows me that FTD nets about $6.20 per transaction across its network. So the transaction is either a wash or a loss. FTD is the number 1 ad on Google for their keywords, so I guess they decided to eat that first transaction, counting on continuity to save them. According to Barron's this isn't going to work either:

One industry executive noted that the lifetime value of a customer acquired through Google for his/her business had approached zero. Oops. So much for that theory.

So the answer seems to be that the big guys are getting out. Using the flowers example, though, the top 5 ads are FTD, ProFlowers, Hallmark, 1-800-Flowers and Teleflora. So I guess it's going to happen over time.

So where is the future? According to the inventor of pay-per-click himself, Bill Gross (formerly of GoTo.com), the future is in pay-per-action, which moves the metric down to the final part of the Internet advertising transaction, where we think it belongs. There's a terrific article on Seochat.com that has more information on this.

Pay-per-action is simple...both parties have a stake in the outcome of the click, whether that is a sale, a lead, or even an instant telephone call (more on that in part 2). We think this is going to be the next big thing, and it's already happening.

About the Author:
Matt DeAngelis runs Affiliate Blog.
Matt is the former Chief Technology Officer of Modem Media, a pioneer in the Internet ad space. As a foot soldier in the Internet revolution, Matt devised the technology behind ad campaigns and online presence for a good portion of the Fortune 100, including AT&T, GE, John Hancock, Delta Airlines, Compaq, GM and many more.
Article Source: http://www.articles2k.com

The Basics of Making Money with Blogs And AdSense

2007-02-01T02:58:00.000-08:00

Google AdSense is undoubtedly the most popular Pay Per Click (PPC) program in the industry today. By enrolling your site under the said program, AdSense will display a series of ads on your pages. You stand to earn every time a visitor of your clicks on these ads.

They don’t have to buy anything, mind you. They just have to click on the ads and nothing more. These ads are by no means random. They are contextually relevant, meaning, they are assigned based on their relevancy to the subject of your site.

Could a blog substitute for regular sites when it comes to making money through AdSense? Yes people, blogs can also be provide an additional income stream through AdSense! In some aspects, a blog is a more efficient tool for this purpose.

There are people online today making six figures per month from Adsense alone. Unbelievable but true!

There are three determinative factors for the success of a site enrolled under the AdSense program.

1. The Cost Per Click (CPC) that is carried by the ads assigned to your site.

2. The number of page impressions, or simply put, the amount of traffic that passes through your site. If you garner a lot of page impressions, you have a better chance of acquiring a lot of clicks.

3. The Click Through Rate (CTR), which is the number of clicks your ads get per the number of visitors that visit your pages. The higher your CTR, the more you stand to earn.

CPCs are a given. If you’re dead set on a subject for your blog, then you will just be attracting a certain group of ads. But if you wish to make a blog for the primary goal of making money online, then you have to choose the right keywords before everything else.

Basically, your blog will be assigned certain ads based on the keywords prevalent in its entries. There are some keywords that will attract ads that pay high, and there are those that will attract ads that pay low. The trick is in finding the high paying keywords around which you will create your blog.

Here are some tips that will help you find those keywords with relative ease:

* Create an account at www.adwords.google.com . Adwords, of course, is the advertising partner of AdSense. When you become a member, you could take a peek at how much the going rates are for certain keywords.

* Visit www.adsensearena.com . This is one of the very few sites that give information about high paying keywords for free. It would rather be kept a secret by those who discovered it, so keep it quiet;-).

The number of your page impressions really depends on the traffic that you can generate for your blog. Blogs would have an easier time with this because, as we’ve previously discussed in past lessons, search engines love them. But of course, this is not set in stone. If your competitors, for example, are also using the blogging strategy, then you’re all in equal footing.

To get the edge, do try David Pankhurst’s special report on How To Conquer Your Niche With Wordpress. David will share some absolutely mind blowing techniques that will tremendously boost your blog’s page rank through a simple manipulation of the Wordpress software. Check out his report at http://www.malkeenan.com/top10tricks.

Increasing your CTR is an entire subfield in itself! There are a plethora of strategies dedicated for this purpose. We have discussed some of these tactics in my newsletter, as well as my own blog at http://www.malkeenan.com/blog . These include the choice of ad design, the placement of the ads, and the colors to be used, among other things. I’m telling you, increasing your CTR has become a science of sorts in recent months!

In the next article, I will discuss some really advanced strategies that will blow you away.

Copyright 2005 Mal Keenan

About the author:
Mal Keenan
Get Your Hands on My FREE and Exclusive 7 Day Blogging Report by Sending and Blank Email to mailto: freeblogreport@getresponse.com In this Report I Reveal All The Secrets for Creating and Running A Successful Online Blog, Including Blogging to Niche Markets.
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The Pay Per Click World

2007-01-31T02:03:00.001-08:00

Among the many weapons in the arsenal of an SEO master is pay per click advertising. The area of pay-per-click is one that eclipsed banner ads. This is an area that does bare a little bit of scrutiny as to its effectiveness compared with your other options. Like many SEO techniques you need to know what will work best for you. Let’s delve further into this topic.

Pay-per-click is going to be a tool best suited for e-commerce sites. One of the initial factors you must decide before using pay-per-click is how much you want to pay per click. Depending on what you are advertising you must decide if your profit margin is going to be high enough to justify the cost. Even then this should be used as part of an overall SEO campaign. For the best results all SEO strategies should be looked at and all factors taken into account.

Yahoo!’s Overture and Google’s Adwords are the two major pay-per-click companies. These two comprise the highest level of pay-per-click. They are responsible for more ad placements than all of the other companies combined. They work with multiple search engines which is why they have so much placement. The next lower level of pay-per-click are a series of smaller companies such as www.enhance.com and www.epilot.com. The advantage to these smaller companies is that although you may not guarantee higher placement on search engines the cost per click will be much lower. Thus a pauper strategy may be more successful. There are a number of small time pay-per-click companies but the trustworthiness of these companies may be suspect so be cautious.

The major drawback to pay-per-click is that not everybody clicks on these ads. With the rising problem with spam even in spite of spam filters many may be leery to click on them for just that reason. Any company using pay-per-click needs to be sure that it has a robust advertising budget. Sticker shock is bad enough on cell phone bills but for a company it could be down right disastrous. As with all other SEO campaigns a thorough evaluation on your immediate and long term needs is vital. Ensure a sturdy foundation before you reach for the sky.

About the Author:
AllianceLeads SEO is a Search Engine Optimization solutions provider. With over 10 years experience dealing with high end clients, Allianceleads SEO has a thorough understanding of helping businesses compete successfully in the online world. Visit www.AllianceLeads.com for more information
Article Source: http://www.articles2k.com

A Smart Trick For Attracting Higher Paying Adsense Ads

2007-01-30T02:05:00.000-08:00

There are no guarantees in life, so I don’t guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don’t follow these suggestions.

Enough with the disclaimers, let’s get down to the business of making money. Google lets advertisers bid anywhere from a minimum of .05 per click right up to a whopping $100. It should be pretty obvious that you’re not going to get rich running .05 cent ads on your site, but getting a few $100 ads, or even some $10, $20, or $30 ads can’t be a bad thing, right?

Now the problem is, Google is pretty closed-mouthed about who is paying what for their ads, and there is no real way to determine which words pay the most per AdSense click.

But ah, far away in a parallel universe we find another Pay-Per-Click provider called Overture. It seems that Overture is less sensitive about releasing their top-priced words and anyone who cares to find out what web sites are paying for words and phrases can do so by simply using Overtures tattle-tale special pricing tool (http://www.pixelfast.com/overture/). And it couldn’t be easier to use. You simply type in a key word or phrase and the tool returns a list of advertisers using that word and how much they are paying. It even shows you the actual ad.

Oh what a treasure trove of wealth-grabbing results this can be if you know what can be done with that priceless information.

Consider this possibility

Any key word or phrase that’s worth big bucks on Overture is probably worth big bucks on Google as well, maybe even more, right? So try this experiment:

Enter the phrase “SEO Services” without the quotes in the Overture tool (http://www.pixelfast.com/overture/). When I entered that phrase on the day I wrote this article, I was found a company called SEO Inc. that was willing to pay $8.01 per click, followed by SEO Advantage at $8.00, and Online Web Consultants at $6.50. Other bidders appeared below them in the $3.00 range straight on down to some who wouldn’t pay more than a dime per click.

Now, if a company is willing to pay that much money for a click on Overture, it is probably willing to pay that or more on Google. Even if that particular company isn’t advertising on Google, you can be pretty sure that the same key phrase is drawing near the same bid price from other companies who do advertise on Google. So what that means is there is no way that you can possibly afford NOT to have some web pages posted somewhere that are targeted to those sweet-paying words.

All you have to do is use Overture’s pricing tool to find the highest-paying key words that are related to your site and then optimize those words to start pulling similar ads. If all goes to plan, you can perhaps double, triple, or even quadruple your AdSense revenue without needing any increase in traffic or click-through rate.

About the Author:
Diane Nassy provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Article Source: www.iSnare.com