Contextual Ad Networks...The Baby Boom Is Upon Us

No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.

One of the early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout the Internet and hence the term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what the computer hardware folks refer to a distributed processing. Instead of trying to draw everyone to a large pay per click search engine site, little groups of pay per click ads are spread widely across thousands of locations (websites) all over the Internet.

Actually, this distributed processing or propagation technique is not limited to pay per click advertising. For example, Amazon uses a similar arrangement (called Amazon Associates) to sell the products it carries on amazon.com and ClickBank has a sales program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most commercial hubs on the Internet will be shifting to this propagation concept as time progresses...all of those individual partner websites that carry the message/proposition will constitute the vast army of worker ants that keep the queen ant alive and healthy.

From a pay per click marketing perspective, these programs make brilliant use of leverage while providing highly targeted prospects for the paying advertiser.

There are, of course, some interesting things that occur as a result of all of this stuff. For example, consider what I call the "cross fertilization effect": Suppose a person goes to yahoo.com and performs a search that leads them to one of my websites that happens carry Google AdSense ads and that visitor then clicks on one of those ads...the net result is that Yahoo natural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual webmaster needs to exercise a little restraint and avoid the temptation to go overboard by plastering these ads all over your website and thereby diluting your own primary message/proposition and confusing your hard earned visitor. When properly used, these ads are just ancillary or complementary content that you are providing to enhance the information and opportunities that you are providing to your visitor...if something happens to strike a responsive chord with your visitor, you might make a little pay per click money.

If properly used, these propagation programs can result in the classical "win-win" situation. However, if you over do it, this can quickly turn into a loss for you (the individual webmaster) and a win for your pay per click partners that are distributing the ads. As in many things, moderation is important.

The dynamic search engine marketing industry continues to evolve as users began to take advantage of the steady stream of new features, tools and innovations provided by the ever increasing number of search engines offering quality search results (it's not all about Google anymore). The evolutionary time line for Internet marketing continues to run at warp speed.

An example of previous evolutionary periods (which by now may almost seem prehistoric) would be the emergence of pay-per-click advertising and the cooresponding rise of search-marketing firms specializing in AdWords and Overture. As long as there are methods for finding and retrieving information in digital databases by using keywords or similar attributes, there will be a search-marketing industry. How that industry operates in the future depends on how the search engines operate and how consumer tendencies evolve.

It's a constant sea of change, but the good things just keep on getting better! Stay alert, and light on your feet, and the opportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery", but I don't think I'm far off the mark about where things are heading. With that, I'm off the soapbox and wishing you success in whatever you do online!

About the author:
Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at http://www.home-based-business-team.com

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Fool Proof Steps To Catapult Your Adsense Income

The best ways for Website owners to make money from their website is through Google Adsense. There are so many site owners that are finding it difficult to make some good money from their websites. The irony is that there are some website owners that are earning hundreds of dollars every blessed day from Adsense ads placed on their websites. The difference between these website owners and the rest is that they act differently and they are known to think out of the box.

It has always being said that the best way to do anything in life is to ask those who have been doing that particular thing and learn how they have been doing it. Some of these BIG money makers in the Adsense game are willing to divulge their secrets to earning big from Google Adsense. Some of the tips they offered have helped in increasing the earnings of a lot of people that have applied these tips to their Adsense business.

Below are 5 proven secrets to improving your Adsense income.

1. Learn to concentrate on a format of Adsense ad. The format that worked best for so many is the Large Rectangle (336X280). This format has the likelihood of resulting in higher Click Through Ratio (CTR). Why is it advisable for you to choose this format out of the numerous formats available? This is because the ads on this format, will look like a normal link on your web pages and since your website visitors are used to clicking on these links, they will be attracted to click on your ads. Your website visitors may or may not know they are clicking on your Google ads, but what ever the case may be, you are the winner!

2. Let the Adsense ads match the look of your website. If you have a website with a white background, let white be the color of your ad border and background. This is to make the ads look like they are part of your web pages. As said earlier, this will get you more clicks from your website visitors.

3. Let the Ads be at the top of your web pages and not at the bottom. If they happen to be at the bottom, it is as if you are hiding the ads. Instead of hiding them at the bottom of the page, let them be in the place where people will see them as soon as they enter the page. You will be surprised at the difference this will make in your earnings.

4. Put your ads on pages that get maximum numbers of view. If you think some sites get more page views than the others, let your ads be on these pages! This is one proven method of increasing your Adsense earning. The more the page view, the more the likelihood for a click to be generated on your ads.

5. You should automate the insertion of your Adsense code into your web pages using SSI (or server side included). Enquire from your web administrator if your server supports SSI or not. How do you achieve this purpose? Save your Adsense code in a text file, you can save it as “Adsense.txt”, and upload it to the root directory of your web server. After uploading the file, you can then use SSI to call up the file on all of your web pages. This will save you a lot of time, especially if you use automatic page generators to create pages on your website.

Well, you now have in your hand the secrets that have generated so much money for hundreds of people who are making use of the Adsense business model. These tips can help you achieve a lot if only you are willing to make use of them.

If others have done it, there is nothing wrong trying it out for yourself.

This is to your Adsense Success,

Adebola Oni http://www.imgiveaways.com

About the Author:
Adebola Oni is an Internet Marketing Expert that has been helping so many people set up their online businesses. You can subscribe to his Brand New Adsense Ecourse by sending a blank mail to: adsensecash@getresponse.com you can also visit his website at: http://www.imgiveaways.com if you want to learn more about starting a successful online business.
Article Submitted On: December 29, 2006
Article Source: http://EzineArticles.com/

What To Know About Pay Per Click Search Engine Advertising in Your Google Adwords Campaign

If you are one of those people that has not had any luck with your pay per click search engine advertising, chances are you are not building your keyword advertising lists correctly. In order to get the most from google adwords, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. With these tips you will find your google adwords campaign will be made easy.

The first step to making a keyword list is to write down your targeted traffic and keywords you think suit them best. One of the easiest ways to do this is to think about how you would search for your product in the search engines. If you search for your product with these keywords, chances are hundreds of thousands of other people are doing the same thing.

Profitable keywords for your pay per click search engine advertising campaign can be found using the overture keyword suggestion tool. This will allow you to find what keywords are being searched the most, which will help you generate more traffic to your website. Place the top few keywords that you find in your titles of articles and blog posts, along with the first few sentences of the content on your website. The more you place the top keywords or targeted keywords on your website, the better chance you will have of climbing higher on the search engines.

Another great thing with a keyword suggestion tool like Overture is that you can find a large list of profitable keywords. This will allow you to build a list of multiple ways people are searching for the same product. If you can target multiple keywords, you will be able to have several lists on many of your pages. The more keywords you place on your website, the better chance you have to make money from it. If you can target several keywords as oppose to one or two you can cut down on repetition.

When you are choosing keywords, try and be as specific as possible. If you want to generate any kind of traffic that is specific to your site, you want to stay away from vague and basic keywords. By selecting specific keywords it lowers the competition you will face for the keyword and lower the cost per click you will be spending. By having specific keywords you will assure yourself that your keywords bring in qualified traffic that is worth your time.

There are multiple ways to make your pay per click search engine advertising campaigns made easy and specifying your keyword list is just the start. While there are many things you can do to get the most out of your keyword lists, finding the most specific and cost efficient keywords using a keyword suggestion tool is one of the best things you can do. After creating a list, you will be on your way to making money in no time.

About the Author:
Leonard Bartholomew, USA. My SEO help site will assist you in finding the most profitable keywords. Find tips, tools, products and more about: Pay Per Click Search Engine Advertising .
Article Source: http://www.articles2k.com