Contextual Ad Networks...The Baby Boom Is Upon Us

No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.

One of the early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout the Internet and hence the term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what the computer hardware folks refer to a distributed processing. Instead of trying to draw everyone to a large pay per click search engine site, little groups of pay per click ads are spread widely across thousands of locations (websites) all over the Internet.

Actually, this distributed processing or propagation technique is not limited to pay per click advertising. For example, Amazon uses a similar arrangement (called Amazon Associates) to sell the products it carries on amazon.com and ClickBank has a sales program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most commercial hubs on the Internet will be shifting to this propagation concept as time progresses...all of those individual partner websites that carry the message/proposition will constitute the vast army of worker ants that keep the queen ant alive and healthy.

From a pay per click marketing perspective, these programs make brilliant use of leverage while providing highly targeted prospects for the paying advertiser.

There are, of course, some interesting things that occur as a result of all of this stuff. For example, consider what I call the "cross fertilization effect": Suppose a person goes to yahoo.com and performs a search that leads them to one of my websites that happens carry Google AdSense ads and that visitor then clicks on one of those ads...the net result is that Yahoo natural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual webmaster needs to exercise a little restraint and avoid the temptation to go overboard by plastering these ads all over your website and thereby diluting your own primary message/proposition and confusing your hard earned visitor. When properly used, these ads are just ancillary or complementary content that you are providing to enhance the information and opportunities that you are providing to your visitor...if something happens to strike a responsive chord with your visitor, you might make a little pay per click money.

If properly used, these propagation programs can result in the classical "win-win" situation. However, if you over do it, this can quickly turn into a loss for you (the individual webmaster) and a win for your pay per click partners that are distributing the ads. As in many things, moderation is important.

The dynamic search engine marketing industry continues to evolve as users began to take advantage of the steady stream of new features, tools and innovations provided by the ever increasing number of search engines offering quality search results (it's not all about Google anymore). The evolutionary time line for Internet marketing continues to run at warp speed.

An example of previous evolutionary periods (which by now may almost seem prehistoric) would be the emergence of pay-per-click advertising and the cooresponding rise of search-marketing firms specializing in AdWords and Overture. As long as there are methods for finding and retrieving information in digital databases by using keywords or similar attributes, there will be a search-marketing industry. How that industry operates in the future depends on how the search engines operate and how consumer tendencies evolve.

It's a constant sea of change, but the good things just keep on getting better! Stay alert, and light on your feet, and the opportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery", but I don't think I'm far off the mark about where things are heading. With that, I'm off the soapbox and wishing you success in whatever you do online!

About the author:
Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at http://www.home-based-business-team.com

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Fool Proof Steps To Catapult Your Adsense Income

The best ways for Website owners to make money from their website is through Google Adsense. There are so many site owners that are finding it difficult to make some good money from their websites. The irony is that there are some website owners that are earning hundreds of dollars every blessed day from Adsense ads placed on their websites. The difference between these website owners and the rest is that they act differently and they are known to think out of the box.

It has always being said that the best way to do anything in life is to ask those who have been doing that particular thing and learn how they have been doing it. Some of these BIG money makers in the Adsense game are willing to divulge their secrets to earning big from Google Adsense. Some of the tips they offered have helped in increasing the earnings of a lot of people that have applied these tips to their Adsense business.

Below are 5 proven secrets to improving your Adsense income.

1. Learn to concentrate on a format of Adsense ad. The format that worked best for so many is the Large Rectangle (336X280). This format has the likelihood of resulting in higher Click Through Ratio (CTR). Why is it advisable for you to choose this format out of the numerous formats available? This is because the ads on this format, will look like a normal link on your web pages and since your website visitors are used to clicking on these links, they will be attracted to click on your ads. Your website visitors may or may not know they are clicking on your Google ads, but what ever the case may be, you are the winner!

2. Let the Adsense ads match the look of your website. If you have a website with a white background, let white be the color of your ad border and background. This is to make the ads look like they are part of your web pages. As said earlier, this will get you more clicks from your website visitors.

3. Let the Ads be at the top of your web pages and not at the bottom. If they happen to be at the bottom, it is as if you are hiding the ads. Instead of hiding them at the bottom of the page, let them be in the place where people will see them as soon as they enter the page. You will be surprised at the difference this will make in your earnings.

4. Put your ads on pages that get maximum numbers of view. If you think some sites get more page views than the others, let your ads be on these pages! This is one proven method of increasing your Adsense earning. The more the page view, the more the likelihood for a click to be generated on your ads.

5. You should automate the insertion of your Adsense code into your web pages using SSI (or server side included). Enquire from your web administrator if your server supports SSI or not. How do you achieve this purpose? Save your Adsense code in a text file, you can save it as “Adsense.txt”, and upload it to the root directory of your web server. After uploading the file, you can then use SSI to call up the file on all of your web pages. This will save you a lot of time, especially if you use automatic page generators to create pages on your website.

Well, you now have in your hand the secrets that have generated so much money for hundreds of people who are making use of the Adsense business model. These tips can help you achieve a lot if only you are willing to make use of them.

If others have done it, there is nothing wrong trying it out for yourself.

This is to your Adsense Success,

Adebola Oni http://www.imgiveaways.com

About the Author:
Adebola Oni is an Internet Marketing Expert that has been helping so many people set up their online businesses. You can subscribe to his Brand New Adsense Ecourse by sending a blank mail to: adsensecash@getresponse.com you can also visit his website at: http://www.imgiveaways.com if you want to learn more about starting a successful online business.
Article Submitted On: December 29, 2006
Article Source: http://EzineArticles.com/

What To Know About Pay Per Click Search Engine Advertising in Your Google Adwords Campaign

If you are one of those people that has not had any luck with your pay per click search engine advertising, chances are you are not building your keyword advertising lists correctly. In order to get the most from google adwords, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. With these tips you will find your google adwords campaign will be made easy.

The first step to making a keyword list is to write down your targeted traffic and keywords you think suit them best. One of the easiest ways to do this is to think about how you would search for your product in the search engines. If you search for your product with these keywords, chances are hundreds of thousands of other people are doing the same thing.

Profitable keywords for your pay per click search engine advertising campaign can be found using the overture keyword suggestion tool. This will allow you to find what keywords are being searched the most, which will help you generate more traffic to your website. Place the top few keywords that you find in your titles of articles and blog posts, along with the first few sentences of the content on your website. The more you place the top keywords or targeted keywords on your website, the better chance you will have of climbing higher on the search engines.

Another great thing with a keyword suggestion tool like Overture is that you can find a large list of profitable keywords. This will allow you to build a list of multiple ways people are searching for the same product. If you can target multiple keywords, you will be able to have several lists on many of your pages. The more keywords you place on your website, the better chance you have to make money from it. If you can target several keywords as oppose to one or two you can cut down on repetition.

When you are choosing keywords, try and be as specific as possible. If you want to generate any kind of traffic that is specific to your site, you want to stay away from vague and basic keywords. By selecting specific keywords it lowers the competition you will face for the keyword and lower the cost per click you will be spending. By having specific keywords you will assure yourself that your keywords bring in qualified traffic that is worth your time.

There are multiple ways to make your pay per click search engine advertising campaigns made easy and specifying your keyword list is just the start. While there are many things you can do to get the most out of your keyword lists, finding the most specific and cost efficient keywords using a keyword suggestion tool is one of the best things you can do. After creating a list, you will be on your way to making money in no time.

About the Author:
Leonard Bartholomew, USA. My SEO help site will assist you in finding the most profitable keywords. Find tips, tools, products and more about: Pay Per Click Search Engine Advertising .
Article Source: http://www.articles2k.com

How Can Google And Government Make You Rich

There are literally many easy ways to make money online - Google Adsense is one of the most popular methods. You partner with Google, they place ads on your websites and share the advertising revenue with you. Many people earn nice 6 figure income from Google Adsense alone.

You might be thinking: if Google adsense is that easy, why aren't more people become rich with it? The problem is, you need huge amount of quality and unique contents that attract visitors to your sites. Most people are not born writers. Let's say your goal is to put up 1 site per week, with 100-200 pages per site. Imagine the time and energy needed to complete the task! Sure you can hire writers, but it is not cheap. The going rate for average writer is $5/article. How much are you going to pay for 1000 pages of articles? Huge investment isn't it?

So, does it mean that you should give up Adsense altogether? Certainly not, because you are going to learn a secret on how government can help you to make money with Google Adsense!

Now what if I tell you, there are millions of free articles that you can legally rewrite, modify anyway you want, and even claim your authorship? These articles:

-cover many profitable Adsense niche, including iPod, finance, health, pets etc. -are written by professionals; -practically nobody is using or talking about this resource!

Drum rolls...

It's called "public domain" - Material that is not copyrighted, whose copyright has expired, or is un-copyrightable, including government publication, creative commons, and Wikipedia.

So what's so fascinating with Public domain? Simply but, you can take the contents from there, re-write it and put on your website without any problem! There are so many contents in government sites and Wikipedia. Don't believe? Do a search on Wikipedia and Google Government Search engine on ANY keyword.

For example, one of my favorite niche is health. It is a niche that is moderate in competition, high in searches. People are always looking for information on certain symptoms and disease. Most importantly health related keywords are one of those high paying Adsense keywords! It is very common to earn few dollars from just one click!

Now, at push button you will be able to find wide array of health articles in government websites, including diabetes, weight loss, sexual dysfunction etc. The articles are free for you to use.

There are people who sell articles to Adsense publishers. They called it PLR (Private Label Rights) articles where the articles rights belong to buyers' after the purchase. The average membership costs around $39-$97 per month for limited amount of articles. I am never a big fan of PLR articles. Simply but, why pay for something that is supposedly free?

Finally, one very important thing to keep in mind: always re-write the articles you take from public domain. Many webmasters have been de-listed for duplicate contents on their websites. If you want long term success with Adsense, unique articles is the way to go.

About the Author:
Lai Chiayee is an experienced Adsense publisher. Learn how to find public domain articles, rewrite and profit from them quickly and easily== > http://www.cylai.net/PDRiches.htm
Article Submitted On: December 17, 2006
Article Source: http://EzineArticles.com/

10 Great things NOT to do with Google AdSense

There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top 10 mistakes!

1. Do not use fake information when opening your Google AdSense account.

Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages.

Don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time.

That just makes plain good sense. Google doesn’t demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.

5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads.

This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.

6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won’t be long until you find yourself getting a goodbye note from their fraud team.

7. No misleading labeling

Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.”

This is to keep visitors from becoming confused and barking up Google’s tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.

8. Avoid keyword spamming and other divisive tricks

You may be tempted to buy one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I’ll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:

• ”Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit.

• Multiple sites, domains, pages, etc. which have substantially duplicate content.

• Hidden text or links of any type.

• Excessive outbound links on any page. Google recommends no more than 100. I’d keep it way below that.

• And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your website may be affected adversely by those links.

9. Don’t advertise anything on Google’s prohibited items list.

It’s a lot shorter lists than PayPal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.

10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!

About the author:
Diane Nassy provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
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Why You Should Avoid Google's Content Network

When you create an AdWords campaign you have a choice as to whether you want your ads to appear on Google’s network of content sites. These are sites that have signed up for Google’s Adsense program, which allows them to display AdWords ads on their pages. Generally speaking, this is not very targeted traffic. Google tries to display your ad on pages with relevant content, and it does a pretty good job of it. Nonetheless, I personally do not like this traffic, and I will tell you why.

When marketing on the Internet, the sooner your ad is displayed to your prospect, the greater your chance of making a sale. This is the reason why search engine traffic performs so well. Most surfers initiate their Internet activity at a search engine. Indeed, many have a search engine like Google, Yahoo, or MSN set as their home page. In other words, it is the first thing they see when they log onto the Internet.

Lets take a closer look at the chain of events. A surfer logs onto the Internet because she wants to find something. She goes to Google and enters her search and among the results she sees your ad. It catches her attention and she clicks through to your site. Since you are offering exactly what she is looking for, she is turned into a customer and you make a sale. This scenario happened the way it did because we understand the virtues of targeted traffic, but it also happened because we were the first to satisfy the surfer’s needs.

Now, say the surfer has been online for some time and has been surfing from one site to another, looking around and possibly doing research. This surfer may be frustrated because she has not found what she wants, and is therefore in a negative mindset. What is more likely, however, is that this surfer has turned into a window shopper. Either way, since this surfer has been online for some time now, the result is she will be harder to convert into a sale.

When your site is shown on content sites it is being displayed to surfers who have often been online for a longer period of time and are generally not as receptive to your message. Add to this the fact that your ad will not be as targeted and your chances of converting the surfer are even less.

What we want is highly targeted traffic and we want that traffic to be receptive to our message. As that traffic becomes more and more diluted, its value diminishes as well.

One strategy that can be used with content targeting is to create a separate campaign for it. In this campaign all bids would be as low as possible, i.e. 5 cents. In this way you can display your ad on content sites, but the cost would be more in line with the traffic’s value. Keep in mind also that there is greater chance of click fraud when advertising on content sites, which is another good reason to keep bids as low as possible.

Google recently added a feature where you can bid separately on your content network ads, which allows you to bid lower on your content network ads without having to setup another campaign. This is useful and can be a good solution. I still prefer to create a separate campaign for content network advertising, however. A separate campaign allows for greater organization and analysis. This choice is one of personal preference, though, and you should use whichever option you feel more comfortable with.

In the end, you should be skeptical about content targeting, as the traffic quality will not be the same as the pure search engine traffic. If you really want the extra traffic, then make sure you bid separately for your content site campaign, keeping your bids as low as possible. You should also keep a close eye on your stats to make sure you are not paying for any fraudulent clicks. Good luck.

About the Author:
George Peters is a professional Internet marketer and pay per click advertising expert. His website is located at cpcsecrets.com.
Article Source: http://www.articles2k.com

Optimizing Google Adsense For Better Performance And More Money!

So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).

Before we get into it, learn more about Google Adsense here:
http://www.google.com/services/adsense_tour/

First and foremost is: Positioning

Where you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won't cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.

Adding Adsense in the heart of your template:

Link Units:

Since the introduction of Google Adsense "link units", we can now add what looks like a "menu system" to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a "Google link units" to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.

Leaderboards & Skyscrapers:

These may very well be your "bread & butter". I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.

Square & Rectangle Ad Units:

These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content, you don't want Adsense to BE your content because this will look poor on your part. Adsense is very popular with webmasters; who doesn't want to make some extra money. However, don't forget that many of your visitors are also used to seeing Adsense within a website, and need a good reason to click on them.

Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.

Just remember that Google allows up to 3 ad units per page. Using these 3 strategies will help to better optimize Adsense for positioning! Let's now go onto targeting...

Optimizing Adsense: Taking out non-related ads!

Do you ever wonder how ads like "business card specials" ever get displayed on to your website when your company content is all about baby clothing? Since the introduction of "Adwords Site Targeting", we now have to keep an eye on the ads being displayed on our website(s). Companies may now specifically target your website for more exposure. There is no restriction whether the website is content related or not, just more marketing exposure for the advertiser.

Filtering Adsense Advertisers:

Within your Adsense manager, you have the option of using the "Competition Filter" which allows us to remove certain websites from the ads being displayed regularly. This is going to be an on-going optimization task in the future. Without filtering the ads being displayed within your website, you might find yourself with ads unrelated to your industry and possibly some ads that have a negative effect within your site.

If you don't remove all the unwanted ads being displayed on your website, you might end up hurting your Adsense performance online. The more targeted you can get your Google Adsense ads to display on each page, the better your chances at being able to make more money. Try to take a moment every week to study the ads being displayed on your website.

Open up a note pad, or word document and record all the websites you don't want to be displayed anymore. Add these sites to your "filter list" within your Adsense account.

Remember to add the website (within your filter list) like so: smartads.info - without the www. Adding anything after or before the url will only prevent the company from displaying one of their many ads like so (www.site.com/ads/1.html). This way you stop anything from the entire website from showing up within your Adsense campaign online. The more you optimize your Adsense filter, the better your performance will pick up and the less non-related ads will be displayed on your website.

One constant that holds true with Adsense:

The more pages you have with your Adsense campaign being displayed, the more you WILL make. People who have online networks immediately can profit from Google Adwords because they have the power to add their Adsense boxes & banners onto multiple websites, possibly 1000's of pages.

Should you add Adsense to your website?

If you own a small company that has a brochure type website that gets maybe 50-100 visitors a day, I recommend NOT adding Adsense to your site. It will never make enough money with that kind of traffic. Remember: Your Adsense campaign needs to make over $100 to get paid out.

If your company receives around 500-1000+ visitors a day, you can now start considering to make money through Google. Adsense is all about numbers. Play the numbers to make more money. In fact, try making goals for yourself to make X amount of dollars through your Adsense account by a certain time. Doing this will only increase your business and make your company more powerful online by increasing the amount of traffic it receives.

For multiple websites, channels are important:

Google allows you to track the performance of multiple websites all in one account which ultimately gives you the ability to track how many visitors you're getting for each website. It also allows you to work harder on those sites that aren't up to par.

I consistently look at each individual website channel to work harder at promoting the ones that aren't performing well. By doing this, we increase the amount of promotion going into the websites that under perform, and in turn eventually increase the business for those websites as well. The more you promote your website, the more the exposure you will ultimately deliver for your Adsense campaign and your company.

Google Search with Adsense:

To top all that off, you can add Google search within your site to give visitors a search function for your content and to allow people to also click on your Adsense program. Please note that for Google search to work, your website and all of its content pages must already be indexed by Google. Adding the Google search bar to your site right away won't help your visitors at all.

For more Google Adsense optimization tips, go here: https://www.google.com/support/adsense/bin/static.py?page=tips.html

Don't forget to read the Google Adsense Policies & Procedures: https://www.google.com/adsense/policies

I hope this article helps you to make more money!

Copyright © 2005

About the Author:
Martin Lemieux is the president of Smartads. We help small-large companies to grow their business online and offline. International: http://www.smartads.info Canada: http://www.smartads.ca Web Designers Directory: http://www.3dimentionaldesign.com SEO Consultants Directory: http://www.seoconsultants.ca
Article Source: www.iSnare.com

4 Things That Pay Per Clickers Should Know

With so many different vehicles to use when advertising online, Pay Per Clicks are definitely one of the most popular. There are mixed feelings about the topic....seasoned veterans in marketing will side with PPC's while others equally as successful will frown on it.

1. Use very specific words when bidding....

When you are selecting your words for your PPC options , it is ALWAYS best to be as specific as possible. You should never be "vague". If you choose words that are vague like "car", "television", "movies", etc., you will have wasted clicks that cost you money. The strategy is to be more specific, such as, "1997 Gray Chevy Malibu", 19 inch Panasonic HDTV", "Rocky IV", etc. You MUST be specific to get the most for your money!

2. Pick your PPC choice(s) focused.....

When you are choosing which PPC to use, obviously there are some things to consider. No matter who you go with, stay focused and don't get spread out. It's better to be focused on a fewer than semi-focused on many. Track everything and experiment with keywords minimally.

3. Don't overdraw yourself....

I know from my own experience that the drive to out bid your opponent is very strong and in some cases , it may be stronger than your ability to utilize your funds wisely. It is very important to stick within your budget. Sometimes the high priced words may NOT be what you need/want anyway so stick to your guns and don't overdraw your account by letting your emotions get the best of you.

4. Always track your ads, regardless of where or how you advertise

One of the great benefits about operating online is the ability and accessibility to track your ads. It is possible to track every single anything that happens and if you are not doing so , you should be. You can create free accounts that are adequate if necessary so don't exclude tracking for ANY reason.

Usually, if you experiment enough with PPC's, you will find them to be a solid advertising method. It is a personal choice so I recommend that you do whatever gets you the most targeted traffic. You can never have enough targeted traffic so utilize any method that fits into your budget.

So there are many things to consider with PPC's, those are just a few. Hope this was helpful to some. Take care and God Bless.

About the Author:
Craig Raphael / EsourceInfo.com
PO BOX 306
Manzanita, Oregon 97130
503-298-9633
www.esourceinfo.com
Article Submitted On: January 07, 2007
Article Source: http://EzineArticles.com/

Easy Steps To Hands Off Passive Income

So you want to increase your Adsense income? Log into your Adsense account, and look at your last month's stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions

Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include:

-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant
reciprocal links
-write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories
-advertise with pay per click search engines like Google's Adwords. www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com (formerly Overture) and 100's of others. When of the best places for pay per click info is www.payperclicksearchengines.com with a descriptive list of 659 search engines.

Clickthroughs

Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can't dictate which Adsense ads show on your site, you can
influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

Effective CPM

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.

Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

The Formula

So now you have the basics of increasing your Adsense income. Its a deceptively simple formula:

-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.

Copyright 2005 MHG Consulting

About the author:
Dan Farrell
For a step by step detailed approach to creating 'residual income' with Adsense, go to: http://www.ad-alyzer.com/727/autoincomesecrets You can also subscribe for free to an e-course, "Hands Off Passive Income" and get 2 special bonuses. http://www.ad-alyzer.com/727/ezwebbiz
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Pay-Per-Click Search Engines – The Basics

Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising.

What Is A PPC?

A PPC search engine allows you to bid for placement in search results. Search engines such as Google, Yahoo, MSN, AOL and most others bolster their organic search results with sponsor advertisements. If you search on Google, links in blue across the top and the little ads down the right side of the search results are PPC listings. In one form or another, similar listings appear on every major search engine.

How Does It Work?

When you use a PPC, you will bid for placement in the search results under particular keywords. Instead of optimizing your site to appear high in the listings, you simple pay for the position. While this may sound great, keep in mind you are paying for the listing and have to watch the return on investment closely.

To get started, you must open an account with the PPC in question. The two biggest PPCs are Google Adwords and Overture. You will need to register with the PPC, provide a credit card number and, depending on the PPC, deposit money into the account. Next, create ads with a title, body text and link to the landing page of your site. The title of each ad should correspond to a particular keyword you want to promote. If at all possible, include the keyword in the actual title. Finally, you will be asked to bid on placement in the search results.

Bidding for placement is not as simple as it my sound. Ideally, your ad should be in the top 3, but never below the 10th position. This has to be balanced, however, by the return on investment of the campaign. If you sell a product that produces a $10 dollar profit per sale, you probably can’t afford to pay $.90 per click. If your site converts 1 visitor out of every 100 into a sale, you will spend $90 for every sale. Obviously, that is going to work out very well. The one caveat to this situation is a business with reoccurring revenue.

If you site charges clients a reoccurring monthly fee, you can bid in excess of your immediate profit margin. To do this safely, you must determine how long the average customer will stay on your site. For example, if you make a $10 profit per month and the average customer pays for 5 months, the total profit is $50. In this situation, you can spend $20 or $30 to obtain a customer and still turn a profit. To properly manage a PPC campaign for a reoccurring charge site, you must recalculate the profit per customer ever week to protect yourself.

PPC Cons

Why not just use a PPC campaign instead of pursuing search engine optimization? There are a number of reasons. First, you are paying for each click with a PPC, which requires a budget and may impact your cash flow. Second, PPC bidding is competitive and that translates into higher costs, so much so that a profit may be hard to make. Third, many people simply do not click on PPC ads with the figure being as high as 20 percent. Fourth, you run the risk of having people click on your ads with no intention of buying, whether they are just browsing or are trying to exhaust your advertising budget.

PPCs definitely have a place in the online marketing field. Manage your campaigns with an eye for detail and you should fine.

About the Author:
Halstatt Pires is with the Internet marketing firm - www.marketingtitan.com - a San Diego Internet marketing and advertising company.
Article Source: http://www.articles2k.com

Best Adsense Template Format – The Secret

Most webmasters building adsense sites often ask what is the best adsense template format? Well, this article attempts to revealed the ‘secret’ of the best adsense template format.

The best adsense template format should be simple. Forget about what these adsense gurus told you. In almost any niche you build your adsense sites, simple sites or blogs are the best.

Here’s how a simple adsense site should look like. The top part should have an header or a title, either one will do fine. Then right under the heading, insert an adlink. The important is to make sure the background color of the adlinks is the same color as your webpage.

I use a two column design for my adsense websites. Particularly, the left side is larger than the right. The left hand is about 500 pixels wide and the right about 150 pixels.

The left hand holds the content while the right side contains the navigation links.

Usually, I will place a 336x280 block right at the top of left hand side after which the content follows. The right hand will contain the navigation links. Note that my navigation links are very simple, usually just the home page link and the articles links pages.

I will also insert a 120x160 adsense block below the navigation links.

A couple of tips here, do not use too much graphics. Usually one header graphic should be enough. I also keep my navigation links short and as few as possible. I only use 2 colors for my adsense template.

As you can see, I have position my adsense blocks in the top half of my adsense template since that is what you want your visitor to see when they get to your site.

By following the guidelines I have shown you as above, you will get the best adsense template format for all your websites.

About the Author:
Ricky Lim
Discover the best membership site that allows everyday people to make a full time living from adsense with the full suite of content, traffic and tools available. Click here to find out more.
Article Submitted On: January 14, 2007
Article Source: http://EzineArticles.com/

The Easiest Way To Have A Google Adsense Account Fast

Google Adsense is one of the easiest way to allow webmasters to make money from content websites. You just need to add some simple javascript codes on the web pages, and then when visitors click the ads, you make money. No need to sell and think yourself, Google does all thinking for you. Very easy, right?

Google Adsense is really a gold mine. People are creating niche websites just to display the ads and make easy money everyday - automatically. There are so many success stories about people earning thousands of dollars a month from Adsense!

If you don’t have an Adsense account yet, you should get one and start profiting from it!

However, not all who applied for an Adsense account gets approved. You need to show your content websites to Google first to get approved.

Then how if you don’t have a content website? No need to worry, here is a secret method to get approved - fast and easily - just read on...

Google has its own blogging service - Blogger.com (http://www.blogger.com/). You can start a blog on Blogger.com with any topics you like - and it is completely free. Once your blog is created, post two or more related articles on it. Wait for a day and then you can apply your blog for an adsense account using this link:
http://www.marktse.com/recommend/google-adsense/

Wow, your Adsense account will get approved in several days. Happy profiting from Adsense!

About the author:
This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:
http://www.marktse.com/blog/
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Blogs vs. Content-Sites

Now, I build content-sites, and in my free time, I still build more and more. To my definition, a content-site is more or less like what James Martell does. I would research for keywords, define my topics, list the content that I want to have in my site, and then start writing (or get somebody else to write for me).

Done with that, then it’s about building the site, putting web pages together and getting a domain name and web hosting.

After that, you go around looking for link partners.

I suppose most people understand what a blog is. But just in case for some newbie readers, I’ll try to explain what it is. A blog is a site that contains articles after articles written one after the other. The content is not being written all in one go upfront. But it is rather being updated along the way.

A blog lists the articles in a chronology manner, being the latest, the first. MoneyClicking.net is a blog. A blog is normally supported by a system or a script. You can use Blogger.com (remote hosted), Wordpress (PHP script), Movable Type (Perl script), etc.

Anyway, back to the topic. I was on the phone with my friend, we concluded it’s better to have a blog because it’s easier to get traffic with it.

Why? Well, there are some mechanics of a blog and also the culture of blogging that makes it much easier.

For one thing — it’s easier to get incoming links. Let me tell you how.

Reason #1: Blog Ping

First of all, there’s this thing called - PING. With a blog ping, when ever you write a new article in your blog, you can set addresses to a few ping sites to tell them that you just updated your blog. When you do that, you’ll get a link back to your site. Ping sites are like Technorati.com and BlogRolling.com. News sites like MSN News, Yahoo News and MoreOver, also have ping addresses.

Now, maybe you won’t be listed very long on that page, because many other blogs are also pinging to those sites. But more or less, it’ll help. I’ve gone through my web statistics and traffic do come from the sites that I pinged.

Reason #2: Trackback

Secondly, there’s also TRACKBACK. Now, I was with a friend explaining how trackbacks work last week. Now I’ll tell you. With blogs, for every article that you write, there will be a unique URL for it. And for each article, there’s also a unique trackback URL. Whenever you are at another person’s blog, look for trackback URL, and you may want to copy it.

Now here’s how you use a trackback URL. Let say you are at somebody else’s blog. And he just wrote about something about cat grooming. And somehow, you feel that you have something to say about what he wrote — and you know, what you want to say will be very long which may not be suitable for a comment. So you write your own message at your blog, and lower down the interface, you enter the other guy’s trackback URL, and then you hit the Submit button.

Now, that new article will appear on your blog. And because you put in a trackback URL, a part of your article will also appear in the other guy’s article as a comment. And that comment links directly back to your article. So that’s how trackbacks work.

Reason #3: Blog Comments

Now, my third point on why blog is better than content-site — Blog Comments. This is where you able to go around at other blog sites and write some comments on articles. And you even leave a link back to your site. But here’s the thing, just make sure that your comments are genuine, because now days, there are too many people spamming blog comments just to get a link back.

Reason #4: Bloggers’ Linking Habit

OK, here’s some more. This is more a blogging culture thing — bloggers like to link to each other. If your blog is interesting, it’s easy to get other bloggers to link back to you. Whether you ask for it on your website, or sometimes they just simply give you a link back. I’ve got this many times, and most of the times, they link back write to a specific message. And sometimes, they just list blog sites that they like on their website.

Reason #5: Faster SE Indexing

This is getting quite long already. But I am not done. When it comes to getting traffic, you may not realize this, but it’s easier to get indexed in the search engines with a blog. I don’t know why — perhaps it’s because incoming links are more natural and you don’t really go around asking for them. And when the incoming links are more natural, I think search engine will prefer it a lot more.

I myself have experienced where new content on my blog was indexed in under seven days.

Reason #6: Repeat Visitors

Now, after you get traffic from search engines, ping sites, and other blogs, later you’ll start to realize that 80-90% of your visitors are repeat visitors. It’s common with a blog. So the point is with this one — it’s easier to retain visitors with a blog.

You get huge traffic from multiple sources — and the ones you already have you get to keep. This is different from content-sites, where you really so much on search engine traffic.

Blogging Seems Much More Fun ...

In my experience, starting from scratch, in six month, a content-site may or may not reach to mark of 1000 visitors per day. And it takes serious hours writing content and building incoming links. I have multiple sites consistently doing 100-200 visitors per day, after six month. But with a blog, it’s not unusual if a blog reaches 3000 visitors per day, provided you give good content.

But I suppose, it all boils down to which you are comfortable with.

Realizing this, I may be planning differently in the future — but I am not certain on that yet. From the looks of it, blogging seems much more fun. You write about what you like, and you network with other bloggers. And the writing part becomes much, much easier with scripts like WordPress and Movable Type. Not much designing, no uploading files, less link building, etc ...

With building content-sites, you still have to build the website again, upload them up to your web hosting, build incoming links, etc ...

This is my opinion. And you may not think the same way I do, based on your personal experience and knowledge. I respect that.

About the Author:
Iszuddin Ismail publishes the 10 Untold Blogging Secrets e-course. Get the $97 e-course for FREE, filled with advance blogging tips at MoneyBloggingSecrets.com
Article Source: http://www.articles411.com

Adsense Arbitrage And Your Online Income

There seems to be a lot of questions and confusion about Adsense arbitrage. It has been made out to be a ‘bad thing’ and people have become weary to adopt the technique as an online business. There are also those who say that sending traffic to affiliate links is much more profitable than Adsense arbitrage. Lastly there are those who believe that Adsense arbitrage is easy money just waiting to be picked up.

What is Adsense Arbitrage?

Adsense Arbitrage is buying traffic (PPC) from search engines at a low cost and selling the traffic to an advertiser at higher price.

Here is how you go about achieving this:

• You identify keywords in a niche market with a low cost per-click.
• You direct the visitor to your landing page where your ads are.
• The visitor clicks on your ads which pay more than the ones you bought hence your profit is the difference between the two.

Is Adsense arbitrage a bad thing?

Firstly Adsense arbitrage is a legal way of making money online; there is nothing black hat about the concept. The problem occurred with the misuse of Adsense arbitrage, and just like the word alchemy (which for all realistic purposes means nothing more than chemistry, and was the term used for chemistry in the early middle ages) now has an occult or wizardry connotation to it.

The bad name came about with the advent of the made for Adsense websites. As their popularity as a form of online income increased, sales of ready made Adsense websites went through the roof and the quality of many of these sites were bad, to say the least. Content on many of the pages was nothing more that a few words, if that much.

The focus was on getting people to click the ads on the page, without giving them any other alternative. With the focus squarely on the click there was no thought for the adwords advertiser, all he should do is fork out money for the Adsense website owner’s pocket.

The net result of this is that the first warning you read in most information ebooks on adwords is not to advertise on the Google content network. Why is this? It became totally untargeted traffic which was of no use and worth zero profit for the advertiser. So away went loads of cash from the content network.

Is this still the case?

In broad terms no, there is still some of it around but after Google’s slap and changing the way in which it gave quality score to landing pages from adword ads it was clear that this practice has gone out the window, and if you still want to do it be ready to hand over some serious cash for every click.

To quote Google directly from their page:

‘Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.’

This means everything has to be relevant and Google will check it. End of story.

Sending traffic to affiliate links, sales pages, does bring in sales. But in many cases the sales made on the first visit to a page are very low. So if you are sending traffic directly to your sales page without getting email details for follow up your ROI will be very low. Unless you get a subscription or offer a quality bonus for buying through your link it does not make a lot of financial sense. This is why Adsense arbitrage is a good option to follow if you are not well acquainted with writing squeeze pages or creating bonus products for your affiliate products.

For those who think making money with Adsense arbitrage is easy, think again. Yes it is a constant inflow of cash, but you are paying for that cash, and if you are paying more for your click that what you are getting paid you will have some serious cash flow problems to cope with.

A good knowledge of Adsense, adwords and the right business model is essential for your success with Adsense arbitrage.

About the Author:
Karl Stadler
Get the real story and see for yourself how you are able to increase your Adsense income using Adsense arbitrage. Visit http://www.yourenterprize.com/adsense/adsense-arbitrage.html
Article Submitted On: December 27, 2006
Article Source: http://EzineArticles.com/

Google Onsite Advertiser - Let The Bidding Wars Begin!

Google Adsense has just become more powerful overnight. As if it wasn't enough that Google now gives you $100 for every successful referral to their Adsense program but, advertisers can now battle for placements within your own websites as well.

That's right, with every Adsense box you add to your site, you can now sign up for "Onsite Advertiser" which ads a button to all your Adsense boxes on your site that states:

"Advertise On This Site"... This new link takes advertisers to a unique landing page (which will include your logo if you upload one) which allows advertisers to advertise specifically within your own Adsense boxes located on your site.

For Some, This Could Be Very Powerful!

Let me break it down for you if you still don't understand the implication of this. If someone wants to target your site through their Adwords program, they can now have a bidding war with other advertisers! Your Adsense account that would typically make anywhere around $100.00 a month could potential make $1,000.00 a month! If you get the right advertiser that is willing to pay to have their ads displayed on your site, the sky is the limit. If you get multiple advertisers that want to display their Adwords on your site, your site could turn into a gold mine!

For Some Website Owners, This Could Be Devastating!

The harsh reality of this newly found fortune through your Adsense program could mean the demise of your website advertising packages that aren't part of Google. If you run advertising on your site, your sales could potential drop from the sheer amount of times visitors will be subject to Google's Onsite Advertiser program.

At least the choice is yours whether or not to have Google Onsite Advertiser installed within your Adsense boxes. There's no cost to you, all you have to do is log into your Adsense account. Under "My Account" at the top, go to the bottom of the page and fill in your Google Onsite Advertiser profile. That's it, Google does the rest.

I am curious to see the results of this new program and would definitely like to here some success stories come out of this program.

What Does This Mean For Advertisers???

Finally, you have all the control of your Adwords campaign. You can now not only target specific websites to advertise in, you can physically bid specifically for one specific website whenever you want.

This also means that PPC just got more homework. Not that you already have enough research, bidding, key word analyzing to do, you now have to study every website you visit for potential advertising.

Another Implication No One Might Think About!!!

SEO Companies are probably loving this new feature. Google has now given SEO companies a new service to offer their clients and visitors. Internet marketing companies can now increase the amount of work they do for their PPC client’s campaigns!

In Conclusion:

There are ups and downs of this new Onsite Advertiser program anyway you look at it. For me though, I would love nothing more than to see advertisers fight for ad placements on my websites.

About the Author:
Martin Lemieux is the owner of Smartads. We help business owners to increase their marketing efforts online and offline. Today's Topic "Pay Per Click".
Pay Per click Tips: www.smartads.info/articles/ppc
Pay Per Click Resources: www.smartads.info/resources/pay-per-click/
Ezine Article Directory (PPC Articles): www.article99.com/internet-marketing/pay-per-click
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Reprint Rights: You may reprint this article on your website as long as the entire article remains the same, including the resource box.
Article Source: http://www.articles2k.com

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called “Google Ad Links.”

This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or 5 and Google will supply the actually links) to your site visitors, when the visitors click on one of the targeted contextual words it displays a results page from Google listing ten Adwords advertiser’s ads for this related topic.

Here is what Google says Adlinks are: “What are Ad Links by Google?

Ad Links are a new form of text advertising that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, Ad Links units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.

The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.”

Positive Aspects of Adlinks:

They allow you to blend this in with sections of your links which will get more visitors to click on them, inevitably increase your Adsense revenue.

The Adlinks ads display 10 ad results when clicked without cluttering you page.

Google’s rules allow you to place three Adsense code block on a website. If you are doing this near say a 500 word article it can distract the visitor from viewing the article. With Adlinks you can still display 1 block of normal Adsense code and the Adlinks block and it keeps your page relatively nice looking while still giving you revenue potential.

Negative Aspects of Adlinks:

Adlinks requires your visitors to make two clicks. One on the original Adlinks block and one when they view the Adlink results. As any marketer knows the more actions you need a visitor to take the less the response rate.

Where are the best places to display Adlinks ads?

The best place to display them are within your navigation menu. Try to make them blend in as best as possible.

Another great place to put them is at the end of an article suggesting an interested reader view these resources. When doing this the reader is very targeted since they red your whole article and if they are likely leaving your website, why not let them leave through Adlinks and make some money?

Are Adlink ads as effective as the normal ad blocks?

Well some have seen positive results while other have not. Personally I am going to test it some more to see what kind of results and make my decision then.

About the author:
Derrick Pizur
http://www.derrickpizur.info
Want Free information about Google Adsense and Search Engine Opt?
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What Makes Adsense Work

What does make Adsense work – there are as many ideas as there are theories. Some maintain it is the placement of the ad on the page, some say integrate it into the page and it must have the look and feel of the webpage. It should be at the top and in this format and so the secrets continue.

There is only one real secret to adsense success; it is nothing more than traffic. Without substantial traffic your adsense pages will not make you money. There is proof of this statement, just look at the click through rate that you are receiving on your current pages and you will immediately notice that it takes a lot of visitors to generate a click.

If things go really well you could have as high as a fifty percent and upwards CTR. This is possible, has been done and proven, but it won’t just happen on any old page.

Placement of the ad does play a role but it is not so big as many would like you to believe. Information on the best placement of adsense code on your page is no secret and is free information on Google. It is called a heat map and will show you exactly where to place your ads for maximum exposure and CTR.

The problem with most adsense driven sites is exactly that, they are adsense driven. Nobody nowadays seem to care about the visitor landing on the page, they have just become click machines supposed to make you money. According to most adsense sites they are there for you and not the other way around. No second thought is given to the surfing experience of the visitor.

You have been made to believe that you need a multitude of sites and use all sorts of templates and secret positioning tactics for maximum income. So every second would be adsense millionaire is putting up thousands of crappy pages all over the internet to get those adsense clicks that will elevate them to the illusive four and five figure adsense earners. They tend to forget the internet marketplace is probably the most dynamic market there is, and changes every day. Certain elements of course remain the same but you have to be able to broaden your thinking and think out of the box sometimes.

Let’s go back to the least important person for most adsense publishers, the visitor to the page. These poor souls land on your pages either through generic or PPC traffic. Either way you have the possibility that they might be clicking on one of your adsense links. The only driving force for the visitor to click your link is he found the information on your page that related to his search, and after going through your page he will click on one of your links in adsense to further his search.

Now adsense displays relevant ads on your page based on the content of the page. If the visitor is not finding what they are looking for how on earth do you expect adsense to find related content ads to place on your page.

By taking your visitor into account and actually providing for them you are also insuring for yourself that the correct adsense ads will be displaying on your pages, and hence will deliver a good CTR. Just putting up one thousand new pages with some template or other automatic page creating device will certainly not hit the mark.

You would most probably be much better off with ten well designed and optimized pages, not only for the search engines but for your visitors, and you might then really be able to ensure a profitable adsense campaign.

About the Author:
Karl Stadler
There will always be elements that remain a constant no matter how dynamic the market. Utilize these to their best effect, and change with the dynamics and be as profitable as you can. To get the real information visit http://www.yourenterprize.com/adwords/adwords-beating.html
Article Submitted On: January 12, 2007
Article Source: http://EzineArticles.com/

Effective Google Ad Writing

Making more money on your Google Adwords campaign isn't hard as long as you know the secrets to success! Using these easy methods, you'll gain more revenue and have more successful Adwords Campaigns!

Use keywords in the title - don't put your business name or anything obscure in the title, go for the keywords that people would use to search for your product.

Put keywords in your sub-text too - try to sprinkle in 2-3 more keywords (without sounding spammy) in your subtext as well.

Make sure to capitalize the first letter of every word in the title - however don't use all caps. Using all caps is like shouting and using lower case letters at the beginning of the word doesn't reflect importance.

Use numbers when you can - It's better to say "Make $1000/week" than to say "Make lots of money"

Don't list features, list benefits - People want to know how this product/service will change their lives. If you just list the features, they may not draw the conclusion to the benefit they'll receive from that feature so outline the benefits for them.

Be niche-specific for targetted traffic - are you selling "t-shirts" or "t-shirts featuring Siamese Cats". If you are too vague, you'll get the wrong kind of traffic.

Don't make wild claims - Don't go nuts and make crazy promises or use too much punctuation. You'll only come off as a used car salesman and non-trustworthy.

Include the price and weed out the bargain hunters - Including the price in your ads actually filters out the cheapskates and attracts the serious buyers.

Run two ads simultaneously - See which one does better in revenue and try to figure out what makes it different than the other ad. Then when the worse ad expires, create a new one in its place and compare it to the winning ad. Always try to "beat" your previous running ads.

If you just use these simple and proven methods when writing Google Ad text, you'll be amazed how instantly your profits will increase! Also use "call to action" words, create emotion, use motivational words, and action verbs for outstanding sales copy!

About the Author:
Jennifer Clason is the site owner and operator of www.mommyjobs.com. She has been running a full-time home-based Internet business for 7+ years now and owns more than 10 different Internet Sales websites.
Article Source: http://www.articles2k.com

We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.

One of the early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout the Internet and hence the term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what the computer hardware folks refer to a distributed processing. Instead of trying to draw everyone to a large pay per click search engine site, little groups of pay per click ads are spread widely across thousands of locations (websites) all over the Internet.

Actually, this distributed processing or propagation technique is not limited to pay per click advertising. For example, Amazon uses a similar arrangement (called Amazon Associates) to sell the products it carries on amazon.com and ClickBank has a sales
program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most commercial hubs on the Internet will be shifting to this propagation concept as time progresses...all of those individual partner websites that carry the message/proposition will constitute the vast army of worker ants that keep the queen ant alive and healthy.

From a pay per click marketing perspective, these programs make brilliant use of leverage while providing highly targeted prospects for the paying advertiser.

There are, of course, some interesting things that occur as a result of all of this stuff. For example, consider what I call the "cross fertilization effect": Suppose a person goes to yahoo.com and performs a search that leads them to one of my websites that happens carry Google AdSense ads and that visitor then clicks on one of those ads...the net result is that Yahoo natural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual webmaster needs to exercise a little restraint and avoid the temptation to go overboard by plastering these ads all over your website and thereby diluting your own primary message/proposition and confusing your hard earned visitor. When properly used, these ads are just ancillary or complementary content that you are providing to enhance the information and opportunities that you are providing to your visitor...if something happens to strike a responsive chord with your visitor, you might make a little pay per click money.

If properly used, these propagation programs can result in the classical "win-win" situation. However, if you over do it, this can quickly turn into a loss for you (the individual webmaster) and a win for your pay per click partners that are distributing the ads. As in many things, moderation is important.

It's a constant sea of change, but the good things just keep on getting better! Stay alert, and light on your feet, and the opportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery", but I don't think I'm far off the mark about where things are heading. With that, I'm off the soapbox and wishing you success in whatever you do online!

About the author:
Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business.
Visit his website at http://www.business-at-home.us for more details.
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25 Fat, Juicy Keywords

With the holiday season fast approaching and the all important new year sales blitz just around the corner, webmasters are preparing to cash in like never before to capture the greater part of the pay per click revenue spoils. AdSense has some new competition in Chitika and Yahoo’s Publishing Network is really taking off. The following 25 keywords I have identified as giving exceptionally larger than life payouts; adjust your site accordingly to pull in the greatest amount of cash over the next few months. Don’t expect me to share with you actual pay out amounts [they vary, anyway]; I did my homework so now do yours too!

The following are 25 words followed by my comments:

Mesothelioma – Duh. Goes without saying.

Money – give make money and free money a try.

Bextra – also try Bextra lawyer, Bextra Pfizer.

Life insurance – life insurance quote, life insurance rate, term life insurance.

Health insurance – what people need, but few can afford.

Prescription plan – what people need, but few can afford.

Student loan – student loan consolidation is a biggie.

Personal injury attorney – add in a particular state before the term to narrow things down.

Acne – zits are in, very in.

Timeshare – resell timeshare is popular too.

Mortgages – always a popular term and will be as long as people own houses.

Equity loan – also give home equity loan a try.

Debt consolidation – a perpetual leader. No surprise there!

Lasik – vanity sells!

Face lift – like I said…

Hair loss – more of the same!

Caviar – one of the highest paying foodie keywords.

Canadian pharmacy – always a crowd pleaser.

Elder care – some day we’ll all be there; sooner than you think!

Spyware – a perpetual problem with mass appeal!

Laptop computer – also try notebook computer.

Cell phone – always a competitive area.

VOIP – voice over internet protocol continues to strengthen.

Tax help – as long as there is an IRS…

401k rollover – everyone wants in on the action

So, what does each of these words have in common? Pay outs of two dollars or more per click is possible; much, much higher for some keywords depending on the season and a host of other factors. I identified many other keywords that also are high payers, but left them out on purpose. I shouldn’t have to give away all my secrets now, should I?

About the Author:
Copyright 2005 -- Matthew C. Keegan is The Article Writer who urges all webmasters and blogsters to keep their sites up-to-date with content rich and informative articles.
Article Source: http://www.articles2k.com