The Pay Per Click World

Among the many weapons in the arsenal of an SEO master is pay per click advertising. The area of pay-per-click is one that eclipsed banner ads. This is an area that does bare a little bit of scrutiny as to its effectiveness compared with your other options. Like many SEO techniques you need to know what will work best for you. Let’s delve further into this topic.

Pay-per-click is going to be a tool best suited for e-commerce sites. One of the initial factors you must decide before using pay-per-click is how much you want to pay per click. Depending on what you are advertising you must decide if your profit margin is going to be high enough to justify the cost. Even then this should be used as part of an overall SEO campaign. For the best results all SEO strategies should be looked at and all factors taken into account.

Yahoo!’s Overture and Google’s Adwords are the two major pay-per-click companies. These two comprise the highest level of pay-per-click. They are responsible for more ad placements than all of the other companies combined. They work with multiple search engines which is why they have so much placement. The next lower level of pay-per-click are a series of smaller companies such as www.enhance.com and www.epilot.com. The advantage to these smaller companies is that although you may not guarantee higher placement on search engines the cost per click will be much lower. Thus a pauper strategy may be more successful. There are a number of small time pay-per-click companies but the trustworthiness of these companies may be suspect so be cautious.

The major drawback to pay-per-click is that not everybody clicks on these ads. With the rising problem with spam even in spite of spam filters many may be leery to click on them for just that reason. Any company using pay-per-click needs to be sure that it has a robust advertising budget. Sticker shock is bad enough on cell phone bills but for a company it could be down right disastrous. As with all other SEO campaigns a thorough evaluation on your immediate and long term needs is vital. Ensure a sturdy foundation before you reach for the sky.

About the Author:
AllianceLeads SEO is a Search Engine Optimization solutions provider. With over 10 years experience dealing with high end clients, Allianceleads SEO has a thorough understanding of helping businesses compete successfully in the online world. Visit www.AllianceLeads.com for more information
Article Source: http://www.articles2k.com

A Smart Trick For Attracting Higher Paying Adsense Ads

There are no guarantees in life, so I don’t guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don’t follow these suggestions.

Enough with the disclaimers, let’s get down to the business of making money. Google lets advertisers bid anywhere from a minimum of .05 per click right up to a whopping $100. It should be pretty obvious that you’re not going to get rich running .05 cent ads on your site, but getting a few $100 ads, or even some $10, $20, or $30 ads can’t be a bad thing, right?

Now the problem is, Google is pretty closed-mouthed about who is paying what for their ads, and there is no real way to determine which words pay the most per AdSense click.

But ah, far away in a parallel universe we find another Pay-Per-Click provider called Overture. It seems that Overture is less sensitive about releasing their top-priced words and anyone who cares to find out what web sites are paying for words and phrases can do so by simply using Overtures tattle-tale special pricing tool (http://www.pixelfast.com/overture/). And it couldn’t be easier to use. You simply type in a key word or phrase and the tool returns a list of advertisers using that word and how much they are paying. It even shows you the actual ad.

Oh what a treasure trove of wealth-grabbing results this can be if you know what can be done with that priceless information.

Consider this possibility

Any key word or phrase that’s worth big bucks on Overture is probably worth big bucks on Google as well, maybe even more, right? So try this experiment:

Enter the phrase “SEO Services” without the quotes in the Overture tool (http://www.pixelfast.com/overture/). When I entered that phrase on the day I wrote this article, I was found a company called SEO Inc. that was willing to pay $8.01 per click, followed by SEO Advantage at $8.00, and Online Web Consultants at $6.50. Other bidders appeared below them in the $3.00 range straight on down to some who wouldn’t pay more than a dime per click.

Now, if a company is willing to pay that much money for a click on Overture, it is probably willing to pay that or more on Google. Even if that particular company isn’t advertising on Google, you can be pretty sure that the same key phrase is drawing near the same bid price from other companies who do advertise on Google. So what that means is there is no way that you can possibly afford NOT to have some web pages posted somewhere that are targeted to those sweet-paying words.

All you have to do is use Overture’s pricing tool to find the highest-paying key words that are related to your site and then optimize those words to start pulling similar ads. If all goes to plan, you can perhaps double, triple, or even quadruple your AdSense revenue without needing any increase in traffic or click-through rate.

About the Author:
Diane Nassy provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Article Source: www.iSnare.com

Adsense and Real Estate Web Sites; Diversified Income

Adsense is considered to be one of the most powerful tools in a website publisher's arsenal. Create an Adsense Account today and watch your profits soar.

As a Realtor, it enables you to monetize you real estate agent web site, and when done properly you can generate a considerable amount of money from it. Google has lots of FREE Tutorials that'll teach you how to maximize income generated on your site.

Visit www.google.com to learn how!

Does Google Adsense Offer Direct Deposit?

Yes! Electronic Funds Transfer (ETF) is offered in 16 countries whereby your payments are deposited directly into your bank account in your local currency.

Check Google Adsense support to see which countries participate in this option. You will need to sign up for this option after your application is approved by signing into your account. You then click the edit link adjacent to the payment header.

After you fill out the bank information, Google Adsense will make a small test deposit into your account. This is for security purposes to assure the account is really your own.

Watch your account for the test deposit to post, usually within just a few days. After you have received the deposit from Google, log back in to your account and in the Payment Details section, click Verify Account.

You then will need to enter the amount of the test deposit. If you do not complete this step, your payments will be on hold. Once you enter the test deposit amount correctly, your bank will be approved and selected as your form of payment.

What Not to Do

Google Adsense is a fun and easy way to make extra money. It's important to follow the rules though, as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few Don'ts for using the program:

Never, ever, ever click on your own ads. Google Adsense makes it very clear this won't be tolerated.

Don't ask your friends and family to click on your ads. Rather, earn money by referring them to the Google Adsense program.

Don't participate in the Google Adsense program strictly for the money. This is not a get-rich-quick scheme. It will take time and hard work to make a profit.

Don't worry if you don't understand everything the first day. Although the Google Adsense program is extremely user-friendly, it may take a little time to integrate all the facets of the program. Be patient and above all, have fun!

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

Themed Adsense Units Can Brighten Up Your Holidays. What are Themed Ad Units? In short, they are ads that have special colors and graphics to celebrate the holidays and seasons of the year!

For example, you might see your ad with orange print with a picture of a black cat for Halloween. How about red print with a green mistletoe for Christmas?

The Themed Ad Units are specifically tailored to users in the appropriate locations as determined by their IP address. For instance, a user in the United States might see colors and graphics appropriate to the Fourth of July while users everywhere could see colors and graphics for New Years Day.

Again, it's your choice and your page. You can turn Themed Ad Units on or off by yourself. Just log in to your account, go to the My Account tab. On the Account Settings page, scroll down to the Ad Type Preferences section and click Edit.

You can now enable or disable the Themed Ad Units. Click save changes and Voila! Your selection will apply to all your Google Adsense Ads.

Summarily, AdSense makes it possible for almost anyone with a web site or blog to earn some revenue from advertising, including Realtors, without having to employ sales people or spend precious time searching for advertisers.

About the Author:
Lanard Perry shows Realtors how to Average 1 or More Listings a Week. Find out how at Farming Expired Listings and Real Estate Marketing Talk.
Article Submitted On: January 18, 2007
Article Source: http://EzineArticles.com/

6 Steps To Picking Profitable Adsense Keywords

Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.

After I had tried several things to pick out good performing keywords, I wrote down this process that should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.

Step 1

Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google's Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.

Step 2

Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step 3

I use a tool called Adword Accelerator to help with estimating the 1st - 8th position CPC values. This tool will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Step 4

Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adword Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Step 5

Compare the ads you found in step 4 to the results of using the keyword check function at the website http://www.adsensecheck.com. If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a profitable keyword.

If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Step 6

Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.

If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results.

About the Author:
Greg Lietz is a freelance writer and internet businessman. His articles provide content about web site marketing strategies and writing articles.
Article Source: http://www.articles2k.com

Building AdSense Sites the Free, Painless and Easy Way

Here is a brand new way to give your affiliate income a simple boost or jumpstart at no cost to you.

HyperVRE is a free Windows-based tool for building "virtual real estate" sites that embed AdSense ads (or YPN or Chitika ads -- it's really not specific to AdSense) and affiliate links into keyword-based content (articles and RSS feeds).

HyperVRE was created by Matt Callen - brother of the famous Brad Callen who created the much raved about SEO software - SEOElite software.

HyperVRE goes beyond the other content-site builders that are in market today in terms of use and flexibility. Included are almost everything that you looking for in a site builder and much more.

You can easily integrate the following of into your custom built website to ensure that your website is not the same as all those auto-generated sites that litter the Internet:

- articles (you can choose to use free articles, articles that you already have or private labeled articles)
- keywords
- RSS feeds
- rotating definitions
- random descriptions
- AdSense or other PPC
- Amazon
- ClickBank
- PayDotCom
- choose from a list of 27 templates, modify them or even use your own.

With such a powerful program Matt Callen could easily sell it at $150 - $250 but for a limited time he's giving it away for free.

I REPEAT...this is at no cost to you. "There is absolutely Nothing To Buy!"

=> To Download Your Free HyperVRE Click Here!!

It is no secret that there is a lot of money to be made with AdSense and more importantly, contextual advertising.

I do not want to waste too much time with this message, explaining all of the awesome details about this software, but you should know that you can build hundreds of sites containing contextual ads with YOUR unique ClickBank, Amazon, PayDotCom...or literally ANY other affiliate links of your choice! Oh yeah, and you can customize your AdSense ads on each page too!

This site will explain more of the details. Trust me, this software is great! And the best part...it is completely 100% FREE! (well, for now at least)

To get free, private access you need to use the link below.
==> To Download Your Free HyperVRE Click Here!!

I really love this and cannot say enough about it.
To Download Your Free HyperVRE Click Here!!

About the Author:
Timothy Millar is a Internet Marketer who frequently uses HyperVRE to build Adsense websites. To Download Your Free HyperVRE Click Here!! for more details
Submitted: 2006-09-24
Article Source: GoArticles

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.

How Does Google AdSense Work?
The concept is simple: The publisher or webmaster inserts a java script into a website. Each time the page is accessed, the java script pulls advertisements from Google's AdSense program. The ads are targeted and related to the content contained on the web page serving the ad. If a web surfer clicks on an advertisement served from Google, the webmaster serving the ad earns a portion of the money that the advertiser is paying Google for the click.

Google handles all the tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, without the headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers in the AdWords program from which Google pulls the AdSense ads. Webmasters seem less concerned by the lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense
While Google's initial system was fairly rudimentary, only providing publishers the option of displaying a handful of advertising formats, the technology behind even the first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine the content contained on the web page serving the ad. Once the content is assessed, and appropriate ads that contain related content are served.

Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, in the unlikely event that Google is unable to provide related content ads.

The Progression of Google
Google has come a long way in understanding the needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, making the ads a much more natural fit.

Many sites have been able to integrate ads into their site design using different ad formats.

Sample sites with integrated ads:
Investing Partners - http://www.investing-partners.com
Podcasting Tools - http://www.podcasting-tools.com .
RSS Network - http://www.rss-network.com

Online Reports
Google recently took a huge step forward, providing publishers the ability to track their earnings based on webmaster-defined channels. Recent improvements to the Google AdSense reporting have resulted in webmasters having the capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now have the ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performing the best.

Reporting is real-time, allowing webmasters to quickly assess the effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.

Advertisers realize the benefits associated with having their ads served on targeted websites, increasing the likelihood that a prospective web surfer will have an interest in their product or service.

Truth Still Not Revealed
Google still does not reveal what percentage of the advertising revenue earned is paid to the webmaster serving the ads, but they have made strides related to disclosure, recently lifting the ban preventing webmasters from disclosing the amount they earn through serving Google ads.

Copyright 2005 Sharon Housley

About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
Circulated by Article Emporium

Google Adsense – A Massive And Passive Income?

You may have seen "sponsored by Gooooogle" on many websites that you’ve looked at. This is Google AdSense - a simple way for website owners to display Google Ads on their website and earn money for each advert clicked on. Ads are targetted to the content of the page they are displayed on, so visitors to your page are more likely to want to follow those adverts. You can also use Google Search linked into Adsense on your site, so when a visitor carries out a search, search-related ads are also shown.

Obviously the best way to make money from AdSense is to have a site with lots of content. And you’re looking at the best method right now! Free reprint article directories such as this one are a fantastic source of fresh content for your website, and simple to insert. Just a few articles a week soon builds up into a huge targetted-content website.

Advantages:
(1) Adverts are targetted to each page so you know the adverts will be related to your content.
(2) You make money per advert clicked on.
(3) Anyone with a website of "reasonable content" can join the AdSense Program.
(4) Google gives you the code and plenty of customisation options (ad sizes and colours), making it really easy to put AdSense on your website.
(5) Free to generate new content using free-to-reprint articles – just leave the author's resource box hyperlinked and intact, and the website source if required.

Disadvantages:
(1) You can only prevent adverts from specific websites from being displayed – not prevent a category from showing. If you want to eliminate competitors, or have a medical advice site, manually removing each competitor or "miracle cure" website can be a time-consuming and ongoing problem.
(2) Do not get involved in click fraud – once Google has identified you as a perpetrator, you will never be a friend of Google again!

About the Author:
Emma Kalson
For more details on Google AdSense see our e-book at: http://www.littlefishwebdesign.com/shop/adsense_empire.htm. For a competitively priced website built for AdSense content see http://www.littlefishwebdesign.com.
Article Source: www.iSnare.com

Google AdWords - 5 Killer Steps to Profit from Instantly

If you have never really considered running your own home business before, you should. There is no better way to make a living than working for one's own account. You set your own hours.

You work whenever you want. You can travel and vacation whenever you want.

Therefore, here are five killer steps to profit from Google AdWords that you will not find in any e-book, and that any AdWords expert will reveal to you. Apply these to your online business and succeed fast:

1. Target profitable two tiers or residual income niche
markets.

2. Use right tools for your Google AdWords keyword research.

3. Purchase a domain name and create a landing page for
each niche product that you promote with AdWords.

4. Capture email addresses of your landing page visitors.

5. Follow up with your subscribers and profit by pre-
selling your niche products. Plus, back end sell.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
PROMOTE PROFITABLE NICHE TWO TIER OR
RESIDUAL INCOME PRODUCTS AND SERVICES
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

First, the products, or services that you promote with Google AdWords must target niches where people have lots of money to spend.

Second, you can make much more money if you advertise two tier or residual income products.

Two-tier programs reward you for signing up affiliates. This way you earn commissions not only on your own sales, you earn commissions on their sales too.

A good example of residual income services are web hosting affiliate programs where you can profit from your sales lifelong!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
USE RIGHT TOOLS FOR YOUR GOOGLE ADWORDS
KEYWORDS RESEARCH
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

First, did you know that you could spy on your competitors' keywords by using an amazing tool called GoogSpy?

http://www.googspy.com/

Just enter a domain name of your direct competitor and see on which keywords they are bidding. Just this little known secret could make your AdWords profits soar.

Moreover, the best: It is FREE!

Second, since the competition in the pay per click marketing is fierce never use only free keyword research tools like Overture's Keyword Selector Tool.

You will miss many profitable keywords if you do so. To succeed one of the best tools that work is Click Ad Equalizer.

This software literally shows you exactly what affiliate programs you should sign up and exactly with which keywords to sell!

Click Ad Equalizer does all of the work for you by finding the most profitable keywords and products in minutes and delivers the cost per click on cheaper search engines!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
PURCHASE A DOMAIN NAME AND CREATE A
LANDING PAGE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

If you don't have your own web site for each niche product or service that you advertise via ppc search engines, you are leaving money on the table. Read on to discover why...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
CAPTURE EMAIL ADDRESSES OF YOUR
LANDING PAGE VISITORS
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Yes, you can promote affiliate links directly with Google AdWords. However, this way you will lose many prospects that you could contact later and making money.

Imagine...

When you promote an affiliate link, you drive traffic directly to the affiliate's web site. If a visitor doesn't purchase the product immediately, chances are he or she will never purchase it again. Of course, the best affiliate programs place a cookie on their prospects' browsers. In this case, you still are paid if your prospect returns to your affiliate's site. That is why it is important to select the best affiliate program from the beginning.

If you can achieve 1% visitor to sales conversion ratio, (it means 1 sale from 100 visitors) with Google AdWords - you have a winner product!

Now, if you have a simple subscription form on your landing page and you have a great web copy encouraging your visitors to subscribe to your newsletter or an e-mail course, you will enjoy not 1% but 20 - 30% visitor to subscriber conversion ratio when driving targeted traffic to your web site with Google AdWords. Therefore, when you capture email addresses, you build a list. Moreover, as you know – the money is in the list!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
FOLLOW UP WITH YOUR SUBSCRIBERS AND
PRE-SELL YOUR PRODUCTS AND SERVICES
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This step is where the real profit is made. Simply, create quality targeted content in your newsletter or course, and later follow up with your prospects using autoresponders.

It is said that the products and services are sold after 7 - 9 follow up messages. Besides, you can contact your subscribers anytime later as new quality products hit your targeted niche market.

Therefore, you need a simple action plan that should help you boost your Google AdWords profits. As you can see, without a web site you cannot profit as much as you could by creating a simple one-page web site.

About the Author:
This article has been authored by Anton Linner, the founder of www.adcontractors.biz/AdWords.
If you want to learn more about how to profit from Google AdWords, please sign-up for our FR-EE course at: www.adcontractors.biz/AdWords
Article Source: http://www.articles2k.com

What It Takes To Belong To The Adsense Web Sites And Get The Money To Start Rolling In?

Google has offered web masters to gain full revenue potential out from their web sites. This is of course through the use of Google’s adsense. With adsense web masters are given a share of the profit gained by Google on the advertisements that they placed on a particular site.

The adsense are carefully matched to the content of the website. They are also matched to the color of the theme of the web site. The reason for this is to make web visitors think that the advertisements are links to other pages on the web site. These way web visitors will surely click on the ads.

Adsense web sites gains so much benefit not only in terms of revenue but also the lacking information on their websites are also suffice by the ads placed by Google. These way web visitors will not have to go and find other web sites that can provide them with the information that they want. With adsense web site’s information is enhanced and reinforced.

Another advantage of having adsense on your web site is that you are given more time to do other important things like writing better and quality contents, enhancing the appearance of your web site and many more. Such endeavors will surely help in increasing your site’s popularity as well as its usefulness to web visitors.

What Makes an Adsense Site?
It is important to note that Google does not publish any criteria regarding the type of web sites which they accept for their adsense program. This means that there are simply no answers as to what you have to do with your site in order to qualify. But there are general principles that may be employed like for instance in terms of contents as long as they don’t violate adsense program policies may be able to qualify for the program.

Another thing Google also doesn’t want to support websites that have zero or near zero content value. This simply implies that adsense web sites are those sites that are rich in contents. There are actually two very good reasons why web sites are supposed to contain a great amount of contents and these are as follows:

1.Google makes use of content assessment algorithm which is a type of software that evaluates what a site is all about. If you want for Google to accurately evaluate your site you need to have a theme. And in support of your web site’s theme you need to have contents that are geared in support of your web site’s theme.

2.Another important thing to remember is that Google would never want to be associated with a website that contains very little contents in them. This is also the reason why you need to regularly update the contents of your site.

How Adsense works for your Site?

The idea behind adsense is not really that complicated. All that it needs is for the publisher or the webmaster to insert a java script into a particular web site. The java script is activated every time a web page is accessed and an advertisement is pulled from the adsense program.

The best thing about the adsense program is the fact that all the displayed advertisements on the web site are designed to suit the content as well as the theme of the site giving way to a subtle method of promotion.

About the Author:
Larry Evans
Finally.... An All-In-One System That Runs ALL Your Joint Ventures On Autopilot! Active hyperlink must remain with article.
Article Source: ArticleToGo.com

Search Engine Optimization (SEO) the Safe Way

The best and safest way to optimize your site for search engines is to create a website full of solid content. Trying SEO tricks to fool the search engines may work in the short term, but will cause you problems in the long term.

To start this article, let's make certain that everyone knows what a search engine (SE) is. This is a website that will accept an input word or phrase and search a database to give you information that matches the input information that you supplied to it. The best known SE's are Google and Yahoo. There are many definitions for SEO so we will try to boil them down into a simple one. The condensed definition of SEO is -- the action of using techniques to make your page(s) appeal to search engines so they will rank the page high in the search engine results pages (SERP). For additional definitions, run a Google search to get plenty of reading on the subject. Why be concerned about the SERP ranking? This is what produces the free traffic to your site. These people found you all by themselves using the SE and they arrive at your site open to read what you have to present. They are not suspicious as they would be if they arrived at your site by clicking on a banner ad or on a Google Adwords or Adsense ad. This traffic is the life blood of your business. Readers who arrive at your site by a search engine are much easier to sell than those who come from pay per click or banner ads. SEO has created the profession of search engine optimizer. This profession breaks down into two groups called the white hats and the black hats. (From the old western movies where the good guys wore white hats and the bad guys wore black hats). The white hats work to create good, solid content that the SE's are looking for. Their form of optimization is presenting the good, solid material in a format which appeals to the SE. The black hats try to trick the SE into thinking that a site has valuable information on it by various methods and tricks. When search engines (SE's) first came on the scene, they were not very sophisticated and people on the Net found ways to easily trick them into giving a page a higher ranking on the SERP than the page deserved. An early black hat trick was to fill in all the white space on the page with the page keyword in white font color (white letters on a white background). If the page was viewed on the screen, it looked normal with five or six keyword occurrences, but if you looked at the HTML, you would see the keyword on the page say 300 times. This was called "increasing keyword density" and this worked for a short time until the SE's got smarter. When they learned to look at the background color and the font color for these 300 keywords, the SE's started penalizing those website for cheating. The interaction between the black hat SEO's and the search engines has developed into a "cat and mouse" game and is still on going. Google has some of the best minds on the Net working for it and those minds are constantly working to stay ahead of the "black hats". It is not uncommon for a "black hat" page to be ranked well in the SERP's one day and gone the next. This is because Google has changed its algorithm for what it considers relevant on the page. The black hat tricks that worked yesterday were discovered and the page is gone from Google or ranked so far back in the SERP that it is "dead meat". Google has a goal to rank pages with outstanding, relevant content high on the SERP. If you create that outstanding, relevant content and develop traffic, your page will rise in the SERP rank. You are not trying to fool Google, you are building what Google wants. I learned this information from using Site Build It (SBI) since it guides you through this part of building your page. Each time you create a page, you first preview it to see that it meets your visual requirements. Then you submit it to "Analyze It" a program that evaluates the page. Once it has completed its evaluation, it tells you what it detected that needs to be changed to make the page more acceptable to search engine spiders. Make the changes to the page and resubmit to "Analyze It" until it gives you a report with no more suggestions. At that point, you preview the page to make certain your changes have not affected the visual presentation and it is ready to publish.

The following are a few guidelines what I learned from building retirement jobs online.com on Site Build It. If you follow these guidelines, you will build a page that is structured the way the SE's like.

1. The web page file name should contain the primary keyword. For retirement jobs online.com this would be "retirement-jobs-online.com/keyword.html.

2. The page title should contain the primary keyword. This is the Title tag in the HTML code.

3. The page description should contain the primary keyword. This is the description meta tag.

4. The keyword list should begin with the primary keyword. This is the keywords meta tag.

5. The first heading in the body should contain the primary keyword. This will be the H1, H2, or H3 tags in HTML. "H" tags indicate a heading which will be bold font. The 1, 2, or 3 indicate the size of the font for the heading.

6. The keyword should appear in the first 90 visible characters of the text.

7. The key word should appear a moderate number of times in the body. Here is where it gets a little fuzzy. Too few occurrences will not help you and too many occurrences can be considered "keyword spamming". I do not know the exact formula, I just do what SBI says. Quite often "Analyze It" tells me to lower the occurrences of keywords on a page.

8. The keyword should appear in the text of a text link on the page. If you build your own website, you will need to know HTML so you can fill in the the meta tags for the title, keywords, and description. This is not hard to do and you can learn it without too much trouble. If you use SBI, you fill in text boxes in the SBI template and SBI writes the HTML to accomplish this. If you are using MS Internet Explorer, to see the HTML for these inputs, go to www.retirement-jobs-online.com and right click in the center of the page. Click View Source in the dropdown box and a Notepad window will open with the HTML code for the page. Here is what you will see near the top: < xmp > < !DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" > < /xmp > < xmp > < HTML > < /xm p > < xmp > < HEAD > < /xmp > < xmp > < TITLE > Retirement Jobs Online - retirement jobs online for people over 50 < /TITLE > < /xmp > < xmp > < rel="alternate" type="application/rss+xml" title="RSS" href="http://retirement-jobs-online.com/retirement-jobs-online.xml"> < /xmp > < xmp >< META Name="Description" Content="Retirement jobs online for retirees seeking flexible work schedules" >< /xmp > < xmp > < META Name="Keywords" Content="retirement jobs online, retirement careers, entrepreneur, part time, retiree, retired " > < /xmp > The < xmp > < TITLE > < /xmp > tag is the page title. The < xmp > Name="Description" Content= is the description. < /xmp > The < xmp >< META Name="Keywords" Content= is the keyword list. < /xmp > You can write this HTML if you just use the tags exactly like they appear ABOVE and insert your text between the quotation marks. Enough HTML lesson! The intent was to show you where these various inputs appeared on the page. If you build your own website, do not forget to fill these out each time you build a page. In summary, do not chase after the latest "hot" SEO technique. Focus on creating solid content and follow a few rules on how to structure your page and no matter how Google changes its SE algorithm, your pages should continue to rank well. Good luck with your future online endeavors.

About the Author:
John V. W. Howe is an entrepreneur, author, inventor, patent holder, husband, father, and grandfather. He has been involved in entrepreneurial activities for over 40 years. He has founded www.boomer-ezine.com, www.retirement-jobs-online.com and www.boomer-entrepreneur.com
Submitted: 2006-09-26
Article Source: GoArticles

New AdSense Reporting Features Added

In addition to the facelift at AdSense today there is also news that there are new reporting features. The AdSense ‘what’s new page’ explains that there are two new features - firstly the ability to see how much of your traffic is viewing ads that are being targetted to your site specifically by advertisers (impression based ads) and how many visitors are viewing normal contextually targeted cost per click ads.

To view these - go to your Advanced Reports tab, then choose the ‘AdSense for Content’ in the first drop down menu, then check ’show data by individual ad unit (it doesn’t work with viewing by page unfortunately) and then check the ‘Show data by targeting type - contextual or site’ box. It will then show you some new stats that you won’t have seen before.

The other new reporting feature that is being rolled out is referral reports which now can be checked over any date range (previously they only showed it in your ‘overview’ page which was quite frustrating.

To view your referral stats go to ‘advanced reports’ and then in the ‘choose product’ drop down menu choose ‘referrals’ and generate a report.

The only other thing that I notice that seems to be different is that when I went to log in to AdSense today it did so without asking for my password - something AdWords has done for me previously but not AdSense.

My comments:

The ability to see how much is being earned from site targetted ads is fantastic. I’ve long suspected that some of my sites were being targetted in this way (including ProBlogger) and now I can see that this is the case. In fact here at ProBlogger the majority of some of my ad units are being targetted by advertisers.

Surprising to me is just how many of my blogs are being targetted in this way. On my own personal blogs every single blog has site targetted impressions and over at b5media a bit under half of our blogs are being targetted by advertisers (higher than I thought considering that most of those blogs are very young).

Having said this - on the vast majority of my blogs site targetted ads make up very very little of the overall income. In fact on all blogs (except for ProBlogger it seems) the site targetted ads are around the 1% mark of the overall figures. ProBlogger is the exception to this and it’s site targetted ads are actually paying more than contextual ads over the last month.

One suggestion - I’d love to be able to see JUST site targetted stats on channels - all side by side. At present they are all mixed in with the contextual ads but comparing between channels is a little difficult.

update: The AdSense blog (official) has a little more news on the topic

About the Author:
Darren Rowse
Written on March 2, 2006
Article Source: problogger

Getting Approved by Adsense in a Jiffy…

I don’t understand why everyone makes Adsense out to sound like some kind of devil. So far, I have a 100% approval rate for my consulting clients. You would think that we spend months developing the site to submit for approval – but to be honest; I spend less than a day (if that!)

What we found is that Google is not nearly as picky as they make themselves sound to be. The trick is to make your site in such a way that you are just providing content; we have found that the less selling you do on your approval site, the better.

Don’t worry, once you’re approved you can use that code wherever you want – so put it on other sites that sell later. But for the purposes of getting approved, try to limit to just content, content and more content!

Now, for the disclaimer before we start talking about how to get your site approved for Google Adsense. I am not a member of Google at all, everything I am about to say is all speculation and experience. I have helped over 50 clients get approved for Google Adsense without having even 1 of them not get approved – we have 100% approval rate on FIRST try.

All I am going to teach you is exactly what I do for them.

There are three main elements that I focus on when getting a client approved:

1. Site look and feel – Not that Google wants a $10,000 professionally designed website, but they also don’t want some piece of junk. Make sure to at LEAST have a presentable website – even if it is just a few tables and a solid background color. Avoid using tacky backgrounds or unprofessional color contrasts.

2. Content – The most important – Google believes in content. If you try to get a website with just a few pages approved, I don’t think you will have any luck. You need to have at least 15-20 pages, preferably, 15-20 pages of articles/resources, a.k.a. content.

3. Traffic – Many “experts” say that Google looks to see what kind of traffic you have and that they do not approve new sites with no traffic. My experience says that these experts are FULL of it. BUT, just to be safe, before you submit your site for approval – try to get your site some traffic.

Here are useful tips you need to make the entire approval process easier and quicker:

>> Get content from article directories like www.goarticles.com – just put those articles in your site, getting 15-20 is easy.

>> Before you submit your site for approval, post at some forums with your website’s link in the signature file – this will help you get some immediate traffic.

>> Make a very simple website with 15-20 articles, a contact us page, a privacy policy and the typical disclaimer.

That’s it – you’re ready to get approved for Google Adsense. I know I made it sound too easy, but honestly, we have a track record that proves it. And remember, if you do not get approved, you can always fix things and try again.

So, stop waiting – apply now – Google Adsense is a great source of income.

Copyright 2005 Anik Singal

About the author:
This article is written by Anik Singal, founder of AffiliateClassroom.com Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time.
http://www.AffiliateClassroom.com
Circulated by Article Emporium

Designer AdSense Ads

While we’re speaking about Blog Design I’d like to point you over to one of my favorite blogs in terms of it’s design - Karen Cheng - Snippets of Life.

Karen regularly features in the

finalists of all kinds of blog awards, usually in the design category. She’s also an Aussie.

The reason I wanted to point you over to her is not just because her design is pretty special but because she’s just decided to put AdSense ads on her blog.

Ok - not an earth shattering thing in and of itself - but the interesting thing is that Karen has decided to put her designer thinking into the design of her Adsense ads also.

There are two AdSense units in her sidebar and in each case she’s cleverly put a border around them that makes them look…. well… they look incredible! (screen caps above and below).

Now when i first saw the ads after an email from Karen asking what I thought I had two immediate reactions. Firstly started drooling - the ads integrate so well into her design and are incredibly tasteful (I want me some Karen!)

But secondly I found myself asking ‘are they within the AdSense rules?’ I passed these thoughts onto Karen and suggested that she email AdSense to find out.

Today she’s emailed me to say that AdSense have reviewed the ads and they are legal as long as she doesn’t alter the Ad code. As Karen has not done this she’s in the clear and the ads are approved.

It is worth noting that if you want to experiment with doing something similar that there are two main things from the AdSense Policy guidelines that you need to keep in mind:

1. You may not change the ad code itself. The wording in the policies is:

‘Any AdSense ad code, search box code, or referral code must be pasted directly into Web pages without modification. AdSense participants are not allowed to alter any portion of the ad code or change the layout, behavior, targeting, or delivery of ads for any reason.’

2. You can not be seen to be drawing undue attention to ads, either with text or images. The wording in their policy says:

‘Web pages may not include incentives of any kind for users to click on ads. This includes encouraging users to click on the ads or to visit the advertisers’ sites as well as drawing any undue attention to the ads.’

One strategy that some publishers have used that is similar (but much less subtle than Karen’s strategy) is to put images directly next to, above or below ads (directly in line with them) to make the images look like they are part of the ad. Google has ruled on many occasions that if you put images next to ads in this way that you need to have a clear border between the image and the ad.

Of course, the interpretation of this second rule is somewhat subjective and there must be a line somewhere between what people did with images (without borders) and what Karen is doing.

When in doubt I would highly recommend that you shoot AdSense an email. Politely ask if they would take a quick look at your ads to make sure you’re within their guidelines. I find that they usually respond quickly and with reasonable advice and requests. If you approach them with a question they always seem to give you the opportunity to make changes if you’ve broken the rules as long as you’re polite and make it clear that you’re approaching them because you want to operate in the rules.

About the Author:
Darren Rowse
Written on February 17, 2006
Article Source: problogger

Earth To Adsense Newbies: Slow Down!

The Washington Post recently published an article featuring many ordinary people who’ve become financially successful due to displaying Google Adsense ads on their web site. These folks are pulling in $10,000 to $40,000 a month. They are definitely stars in the world of Adsense publishers.

Web publishing newbies read stories like this and start salivating over the possibility of pulling in big bucks. If those people can do it, why not me? Is their reasoning. And, there’s nothing wrong with that kind of thinking. Everyone’s looking for a way to make money from the Internet. These types of stories are great motivators.

But let’s look a little deeper into what it takes to make $10,000 a month or more this way.

Each one of the people featured in the article has a niche they are working in, and not just any niche, but a great niche that brings in lots of traffic. Andrew Leyden has a podcasting directory. David Miles Jr. and Kato Leonard give away MySpace design pages. Jock Friedly specializes in free public documents. Matther Daimler researches the best airline seats.

Funny. No MFA scraper sites were featured. Maybe because these people are all focused on long-term success, not short-term gains. Please resist clogging up the Internet with thousands of auto-generated sites with contextual ads thrown on a few pages to make a quick buck. Search engines are cracking down on these so you’ll find it hard to get rich this way.

The big earners found a niche that interested them and put a lot of long hours and work into making their sites user friendly and informative. Some may even have spent good money bringing in traffic as well. What you’re reading in the WAPO story is the end result of much dreaming, planning, and slaving over a computer for hours at a time.

Unless you have a gazillion dollars to spend on buying technical resources and hiring people to create content, there is no quick and easy way to make big bucks with your web site, especially if it’s brand new.

If your goal is to build an online empire, plan to spend at least two years doing research, writing, SEO, publicity, tweaking, and learning how to make the best web site possible. That’s right. Two years. It took all of those ordinary folks TIME to get their sites to the point where they created buzz and traffic, and yes, earning great money.

It will take you time too, just like the rest of us. If you want to make the big bucks faster, then work longer and harder. Now, that’s the real story behind those success stories. So, slow down and don’t get discouraged if you’re not an overnight sensation - nobody is. Remember that old saying:

Slow and Steady Wins the Race.

About the Author:
© Donna Monday Fantastic selection of great tasting recipes www.best-free-cooking-recipes.com
Article Source: ArticleToGo.com

Build Adsense Websites Fast | How To Buy Website Generating Software

There's no denying that Google's Adsense program is one of the hottest ways to make money on the internet today. You don't have to look very far to find internet marketers hawking the latest and greatest way to make a fortune online. Some of the hottest new products are website generating software programs that are designed to build adsense websites fast. Some software programs claim to build a website in less than 5 minutes. But how do you separate fact from fiction and choose the best website generating software for your needs?

You might think that your first requirement would be, "How fast can this software build my adsense website?" Not so! The first requirement for choosing website generating software should be the ease of use in relation to your computer skills and knowledge. The most fabulous website generating software in the world is completely useless if the person attempting to run the program lacks the computer skills to execute it successfully. Be honest with yourself when evaluating your own computer skills and choose a software program that matches your current skills. Remember, you can always upgrade as you learn and earn.

The second thing you should do is evaluate the claims made on the sales pages. If a website is offering a program that promises to build an adsense website fast, you must ask yourself the following 5 questions:

1. How believable is the claim?
If the program can generate the site in under 5 minutes, rest assured there will be a significant amount of prep work to do beforehand if the program is worth purchasing. Prep work isn't a bad thing, but it does add significantly to the amount of time that it takes to complete a website.

2. What is the percentage, if any, of scraped content?
Scraped content can give you a good starting point for your chosen keywords, but don't rely on it for good long term search engine rankings or adsense earnings. They say that content is king, but unique content is what will bring you the motherload of cash.

3. How much room is there for alteration in the look and feel of the website that is generated?
Search engines like unique sites with unique content. Be certain the website generating software program you buy either has options to give each site its own look and feel, or that you have enough programming experience and literary skills to sufficiently alter the code and content.

4. Will you have to make additional purchases in order to keep using your software?
Some website generating software programs are set up so that in order to continue making full use of the program you must make additional purchases. That could mean that your software will only generate an adsense website if you use a template purchased from the same company. You may also have to purchase upgrades to the software itself or purchase the instructional manual or videos.

5. Is the software program affordable given my current financial situation?
You can find every kind price range for website generating software on the internet from completely free to outrageously expensive. The key is not to go overboard in the beginning. It takes time to build your Adsense earnings up to a decent level, so pace yourself and your expenses until you begin earning a steady income.

Every internet marketer wants to build adsense websites fast and website generating software programs are a great way to give yourself a head start. After all, the more sites you have, the greater your earning potential. However, don't allow your enthusiasm and excitement to override your common sense. Start slowly and treat your online business with the same care and attention you would a brick and mortar business. You'll be glad you did.

About the Author:
Rebecca Welch is a successful webmaster and publishes Internet Marketing Resource. Download free website generating software! The easy way to build Adsense websites fast
Posted: 06-09-2006
Article Source: ArticlesBase.com

The Death of Google Adsense And Other Myths

Recent changes in the Google Adsense program has many online website owners and marketers seriously concerned. Many have seen their Adsense profits and income flatline... seen their four or five figure monthly Adsense income disappear overnight. For many the Google Adsense bubble has burst.

What happened?

First, Google made a change in its Adsense program, letting advertisers choose between putting their ads in the search results or on the content pages of Adsense publishers. Search won out and started to receive the higher bids. Search results convert better than content ads.

Next, Google has cracked down on Junk Adsense sites, like they should. These sites consisted mainly of software generated re-hashed search engine links and were totally annoying to say the least. But Google also cracked down on 'squeeze pages' or 'affiliate landing pages' - a lucrative source of income for many online marketers, mainly because these pages helped marketers build an opt-in list or use permission based email.

The results of these changes produced an Adsense meltdown for many online marketers.

Some Internet marketers are speculating recent changes could even mean the death of Adsense. One online marketer, Scott Boulch even published a free report entitled 'The Death of Adsense".

Many affiliate marketers would agree with Boulch on some of his points, especially the obvious fact that using Adsense on your web content is starting on the bottom rung of the online marketing ladder. Instead of receiving pennies per click with Adsense, alert marketers and webmasters have already discovered that by using CPA (Cost-Per-Action) and direct affiliate links, they can produce significantly more revenue from their web pages. Why earn pennies per click when you can earn $5, $10 or OVER $100 per click?

But the fine people at Google are catching on...

In the past Google has made its own swing to the Cost-Per-Action direction with its referral system for the Firefox Browser and giving webmasters credit for signing up Adwords and Adsense accounts.

Many online marketers believe Google needs to expand on these baby steps and open their Adsense affiliate program up to third party products/advertisers. In a recent company statement Google offered some hope: "We're always looking for new ways to provide effective and useful features to advertisers, publishers, and users," the company stated "As part of these efforts we are currently testing a cost-per-action (CPA) pricing model to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense." Basically, in cost-per-action, advertisers pay for leads, purchases or customer acquisition. It would help with the click fraud issue and the monetary returns could potentially make Adsense's revenues pale in comparison.

As more and more commerce goes online... acquiring customers for such diverse services as insurance, real estate, telephone, marketing, web hosting, travel, mortgage loans, cable TV, banking... you name it, almost any service or product sold in the marketplace is now turning to the Internet for customers and lifelong clients.

Enormous sums of money will change hands. Perhaps, the most lucrative of these is customer acquisition. Advertisers are turning to the Internet and webmasters/marketers for acquiring these lifelong customers for their respective services and products. Businesses and companies are quickly realizing paying an attractive lead generating fee/commission is smart business. They quickly build a client base for their services or products and quickly recoup their expenses - realizing in the long run these leads will generate huge profits.

It can also mean huge profits for the CPA networks like ValueClick's Commission Junction and Rakuten's LinkShare who supply the advertisers with publishers and website marketers to harvest these leads. It can be a lucrative venture for all involved, especially for those online marketers who have cornered the search engines for lucrative niche markets in big ticket items. Even small ticket items pay quite well for those marketers who know how to market online.

Contextual advertising is fine, but CPA (Cost-Per-Action) will offer much better returns for the website owner. Making any profitable site much more profitable. It will and is opening up a whole area of marketing opportunities that never existed before we had the Internet. Creating a complex structure of advertisers, publishers and the Affiliate/CPA companies that connect the two.

Of course, cutting out the middle man has always been even a more profitable venture for most marketers. As more and more webmasters realize they can make much more with dealing directly with companies, rather than going through a middle process like Google Adsense or the countless other affiliate/CPA networks ... online marketers can reap even bigger rewards.

For an online marketer when you get a phone call or email from the CEO or the affiliate manager with a company or service you're promoting with your website - you know you have made it! Dealing directly with a company usually means bigger commissions and special exclusive deals just for you or your sites.

Only fly in the ointment, all that extra paperwork and business wheeling and dealing. Many marketers and website owners like the idea of someone else handling all the tracking, collecting payments, promotional materials... they just like to sit back and build more websites and content. It gives the affiliate marketer a lifestyle that they are looking for on the web. They just like to market and promote with their sites and let someone else worry about the details. Therefore, there will always be a place for contextual ads like Google Adsense... Rumors of my demise have been greatly exaggerated.

However, could CPA be a better alternative for the current Adsense contextual ads?

Google would be the natural choice for a middleman if there ever was one. Besides, many savvy marketers know the Google brand name is trusted online, any product/service promoted through Google would be an easy sell. Many argue Google already dominates the web, why should it not be the one to handle these CPA transactions through its Adsense program.

On the flip side, over countless updates and changes to its indexing, many webmasters have experienced more than a few negative dealings with Google. Many have won, many have lost in this Google Age, but all have realized riding the Google Search Engine is like running with the bulls at Pamplona, totally thrilling unless you're one of the unfortunate few who get trampled in the process.

About the Author:
Titus Hoskins.
The author is a former teacher who now works full-time online operating numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: Internet Marketing Tools For the lastest trade information in your own industry try: Free Trade Publications Copyright © 2006 Titus Hoskins.
Submitted: 2006-09-24
Article Source: GoArticles

Google Adsense

here's an all about Google letter. It didn't start out that way, but when my fingers got typing that's what flowed out of them.

My brain could have had something to do with it too. But not a lot. It's still quite muddled from being ill.

Hope you find this stuff below useful.

1. Google Adsense stuff

I've heard that Google have been getting tough on Adsense sites recently, investigating sites displaying Adsense and removing ones which don't meet the criteria.

You see, what's happening is that people are getting approved for one site, then adding the code to other sites they own.

That's fine by Google as long as the new sites have nothing wrong with them/don't break Google's small print.

Well some of that small print is mighty small and two friends have written to me this week to say their sites have been banned in the past 7 days.

Why?

Well both for the same reason. They both put a lot of work into building new content sites and put the Adsense ads up on almost every page.

But it was obvious that the sites had no purpose other than displaying the Adsense code.

They didn't try to get subscribers to their ezines, they didn't promote affiliate programs, etc.

All they did was have good quality targeted content + Adsense.

Now you might think there's nothing wrong with building a site like that, but Google just doesn't like it when it comes to Adsense.

One friend sent me the letter Google sent him. Here's part of what Google had to say:

"Ads may not be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant."
______________________________________

Ok, so seeing that having quality content isn't enough, what can you do to make sure your own Adsense sites don't fall foul of the rules?
______________________________________

Well what you have to do is give your sites an extra purpose.

Here are a few ways of doing that:

# also display some affiliate links on the pages, and include an affiliate graphic or two.

# perhaps run a news ticker. You can get good ones from a number of sources, but one of the best is http://www.moreover.com which has newsfeeds covering a huge variety of niches.

# link to authority sites on the subject, even though they're probably not linking back to you.

# start an ezine and have a subscribe box displayed prominently on each page.

# if your site is about online business/marketing give away a free ebook or two. But make sure they're quality one's you can customize with your affiliate links so that you stand a chance of profiting from them.

# have a poll running on your site. I use a good one from One Minute Poll

If I were you I'd do all of them.

2. Google Adwords Traffic:

One way of GUARANTEEING plenty of visitors from Google is by buying Adwords.

If you do it right you can make a fabulous income. If you do it wrong, you'll be well out of pocket.

Recommended Adwords Resources ->

Chris Carpenter's GoogleCash ebook, which details how Chris makes a living from Adwords. An excellent resource.

I'm a big user of Google Adwords to promote my many mini sites. And it's now made easier because of the help I get from using GoogleCash and AdWords Analyzer. Read the page listed below to follow this strategy (it works).

http://www.ozemedia.com/google-adwords.htm

3. Google and blogging...

Google is still ranking frequently updated Blogs very high. And having your own blog (and keeping it to the theme of your main site) could be a great way of getting more traffic.

To learn how to do it well I'd like to recommend you read James Maduk's Blogging Secrets which is a really good multimedia ebook. Very tasty.

Like his excellent Google course "How to Get Ranked #1 On Google" it's a combination of Audio / Video / Whiteboard Training and Screen Captures. (plus you get 4 Hours of bonus audio interviews from his private E-learning sessions.

If you're thinking of blogging for profit you need to read this first.

4. More Google Stuff...

Your commercially oriented sites probably took a rankings kick in the guts in the last Google update.

Don't worry, you're not alone. This site lets you enter the main keywords for your site and see how many other sites with the same keyword phrase have dropped in rankings.

Not really useful, but interesting.

http://www.scroogle.org/

More useful - in fact a MUST READ if you're at all interested in learning more about how and why Google's latest update is affecting your sites - is a detailed online report "A Statistical and Experimental Analysis of Google's Florida Update" written by Leslie Rohde who developed that marvelous ranking software Optilink.

There's no charge to read it, though Leslie could easily have packaged it up into a "special report" and sold it.

When you've done with reading it though, I seriously suggest taking a look at Optilink.

Leslie is one of the most knowledgeable search engine people around, and the Optilink software works a treat.
_______________________

Looks like an Adsense competitor is on the way early in 2004 http://www.quigo.com/adsonar.htm

Overtures efforts in this field are in beta, with some major sites already running content matched Overture advertising, (and rumors that it's going to be opened up to all of us) and Commission Junction have got a contextual advertising/content matching solution in the works - though unlike Adsense it's very unlikely to offer pay per click.

You can get more on Overture's Content Match here and while you're there you might want to consider advertising on them. I've had an account there for years now and get tons of traffic to my mini sites. A friend of mine, Paul Manuel, wrote a free report
detailing how he makes a great living from his Overture advertising. you can get it here.

Ok, one last Google thing: Trackmeat.

It's no cost software that saves you logging into Adsense 50 times a day to check how your commissions are doing.

Once you install it and click "Go" it minimizes right away, and your AdSense income will update down in the taskbar and system tray at intervals set by you.

It also works for Commission Junction.

(note: I haven't used this software, so I'm not recommending it, just informing you that it exists)

About the author:
Phil Wiley is the author of the best selling book Mini Site Profits www.minisiteprofits.com and writes the free weekly Letter from Phil at www.ozemedia.com
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More Profit By Customizing your Google Adsense Ads

If you've even done a little studying on how to maximize your revenue with Google Adsense you have already learned that integrating these ads within your site's content is a key to getting solid click through performance. Make your visitors think the links in the ads are actually part of your site and they are more apt to click.

This can be accomplished in a multitude of ways: Randomly inserting the ads within the textual content of your site, using Link Ads in typical menu locations, placing large image ads where a logo may appear and the list goes on and on. This is all well and good, however, by customizing the look of your Google Adsense ads you further integrate this powerful revenue tool within your site.

Everyday surfers are becoming more and more savvy at avoiding our attempts at getting their clicks and procuring their money. They have seen the typical Adsense ad over and over and over and are quite aware that when they click it, they will be leaving the site and will probably be hit up with some type of sales pitch. Thus, customizing your ad layout gives you one more weapon to combat their intelligence and get their clicks.

The most important customization that should be made is to the background color of the ads. By setting the background to the same color as where the ad is placed you are allowing it to blend in and appear even more like the content on your site. As visitors are reading your web site they will come across your integrated ad and are more likely to feel that it is a viable part of your site's content and click. Modifying the background color of your Google Adsense ads is one of the easiest ways to garner these clicks. More clicks, means more money!!

By taking that one step further you can also customize the border color of the Adsense ads. It's as simple as changing the background color and is offered as an option when you set the ad up. There are two different ways you may want to approach doing this.
One, you may want your ad to stand out and look like a ‘menu block' on your website. Simply set the border color to that of other ‘blocks' on your site and let Google populate your new ‘menu' with relevant advertising. Two, set the border color the same as your background color. In doing so you will cause the ads to not stand out as much and will look more like a part of your site.

To go even deeper and make the ads look more like part of your site, change the text and link colors to match that of your page. Again, this can be done simply when setting up the ads and will deeper camouflage the fact that the links and text are ads. Another tactic is to change these colors to make either the links or the text stand out and appear as if they lead to more important and in-depth information.

When employing one or all, or a combination of these simple effects you will be able to take your Google Adsense income to and further enhance your online business.

Good Luck.

About the Author:
The Google Adsense Money Machine
Matt is the owner operator of Work at Home Internet Marketing – a free resource for the work at home internet marketing professional or newcomer.
Posted: 26-08-2006
Article Source: ArticlesBase.com