Finding a niche market is simple. Finding a PROFITABLE niche market is a little harder, but it's still easy once you know what you are doing. Otherwise, you will end up like 90% of the other niche marketers out there who spend weeks or months on a niche market only to find out there is no money to be made there. Luckily I will reveal the secrets to finding a profitable niche market later in this article.
There are literally hundreds of ways to find niche markets. You can spend your time searching for popular keywords using tools such as Wordtracker, or you can walk around your local bookstore looking for common book topics. I've tried both of these options when I first got started in niche marketing, and let me tell you, I lost the most money when I picked a topic that way. Why? Well, it's simple. Just because people are searching for a keyword or phrase online or because there are a bunch of hard copy books on a topic, it doesn't mean those markets will buy your products online.
Have you ever heard the advice "Target a niche market you are passionate about"? What a bunch of garbage that piece of advice is. It doesn't matter how passionate you are about a topic, if people in that market don't buy products online, YOU WILL FAIL and fail miserably.
Here are 2 ways to find cash generating, starving niche markets that you have probably never seen before...
1) Ebay - the unlimited supply of niches. Everyone has heard of ebay, but few people think to go to ebay to find a niche market. You would have to be crazy NOT to use ebay to find a market. This is one of the only places you can go and see exactly what people are buying in real time. Here is how you do it.
First, go to ebay's main page at www.ebay.com. At the bottom of the left column of links, click on the link that says "All Categories". When you get to the next page, click on the link at the bottom right of the categories that says "See All Categories".
What you have just done is list every product currently for sale on ebay, but even more importantly, you can see HOW MANY products are for sale in each category. There are literally thousands of categories of niche topics right in front of your eyes, and you can see how popular each one is in just a couple clicks.
I just clicked "See all Antiques categories..." and I uncovered several hundred niche markets within the antiques category.
This is what niche marketing is all about. The category "Antiques" alone is too broad. If you go after this one, you will fail, however if you go after a sub niche such as "Asian antique bowls" or "Antique sterling silver flatware", you greatly increase your success rate.
Then, go to http://pages.ebay.com/sellercentral/whatshot.html and see just how flaming hot they are.
2) The next way to find a popular niche market is by going to the website www.meetup.com. From the homepage, there is a link that says "Browse All Interests". The website will then list hundreds of topics in which people signed up to be a part of a group. It also lists how many people joined each group, or "niche market" if you will. Who would have thought there would be a group of over a thousand people crazy about
scooters? I found this niche market under the automotive category.
Using these two methods, you should be able to uncover hundreds of niche topics to begin targeting immediately. Once you find a niche market you want to build your business around, the next step would be to learn how to develop products these markets will knock each other over trying to buy.
About the author:
Mark Kessler offers a FREE 34 page report where you'll "Discover The Most Simple, But Extremely Powerful System that reveals the 4 secret steps you need to achieve maximum niche profits!" your copy is at http://www.profitattractor.com
Friday, July 07, 2006
The Real Secret to Finding Hot Niche Markets!
Tuesday, July 04, 2006
Whats Google AdSense?
AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.
Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.
Google’s sends out digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google’s ad server which then serves ads matching those keywords. Given that the entire process is automated, the “ad robots” do a pretty good job of getting the advertising content right most of the time.
The History of Google AdSense
Google AdSense has its roots in the old “Google Content-Targeted Advertising” program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate.
As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people’s ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google’s content and decency requirements.
How much can you make running Google AdSense?
The answer to that question depends upon three factors:
1. How much traffic your site draws
2.How many visitors click on your ads
3.How much those ads pay per generated click
With some ads paying as much as $5 or more, it’s possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can’t earn somewhere around $1,000 per month, or more, once you get the hang of it.
How to get started using Google AdSense
Make a visit to Google’s AdSense Site (https://www.google.com/adsense/) and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own “AdSense Police” who will have no problem booting you out of the program if you fail to walk the line.
Using Google AdSense on your site is like collecting free money. There’s no reason not to do it and potentially thousands of dollars worth of reasons to do it.
About the author:
Diane Nassy provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
Saturday, July 01, 2006
Are you using both sides of the GoogleCoin?
This is called Google Adwords
Hopefully, you will also be aware that that Google offers website owners the ability to display these PPC results on their own websites.
For this privilege, Google will pay the website owner a share of the PPC revenue earnt from any click throughs on the results displayed on their website.
This is called Google Adsense
So there you have both sides of the Google coin.
On one side, the ability to drive low cost targeted traffic and on the other side, the ability to generate revenue from your existing traffic.
You'd think that was the end of it but really it is only the beginning.
Heads or Tails?
Heads it is….
Let's look at Adwords
There are those that think…
…write your ad, pays your money and away you go.
Which to 80% of the people using Adwords, this seems to work OK for them. Remember I said OK!
For the other 20% , these guys and gals, are testing,changing, innovating and working Google as hard as they can.
One such character is Chris Carpenter , whose GoogleCash is pioneering in the way that he works Google and now lets other work Google just as hard.
"Like Bruce Lee taught us the art of fighting without fighting, Chris Carpenter shows us the art of website revenue generation without a website!"
Chris has shown examples of Adwords campaigns that cost cents to set up but pay dollars in commissions. None of my current investments give me such a high ROI.
I have tried my hand at it and I am currently making around $4000 per month just from this one product. I am only spending $250 on Adwords to get this return.
Why not have a look at Google Cash yourself.
http://www.j2-squared.com/google-cash-book-review.htm
Tails you win!
Secondly, while most people just cut and paste Adsense code into all the pages of their site, they just leave it at that thinking job done!
They don't explore the high value keywords in their market or niche.
Why do that?
Well if you knew what the more profitable keywords and terms are, you can write content and these words can be displayed. Google Adsense will then look at your page content and work out what to display.
You could double your income by changing words on your site. Maybe Life insurance to life assurance or personal loan to loans or adverse credit to bad credit.
Also sites tend to use one format and one position for the ads.
Test, test, test
Try different layouts and work out which ones work best for you. You may be surprised.
Test, test, test
There are several tools that can help you identify keywords but the best for you would be either the Google Adwords program or Overture view bids tool.
Don't worry about thinking you are doing anything wrong. In fact, think about it - you will be creating relevant content for Google to display and for their users to read. Users are happy, Google are happy and you will earn more revenue from Adsense. So hopefully you'll be happy too!
A Win Win situation!
Again, like most things rather than reinvent the wheel there is a whole book on Adsense written my friend William Charlwood has written The Definitive Guide to Google AdSense which tells you exactly how to make money by hosting small ads on your website. It is a detailed road-map of everything you need to do to get going and then maximise your AdSense income.
Once you've got it right, you can look forward to a check every month from Google.
Check this out here:
http://www.j2-squared.com/adsense-guide.htm
So there you are, there are two sides to the Google coin.
Are you using both sides!
Good Luck!
About the author:
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more Revenue to websites. Their main area of focus are the insurance,finance, and automotive industries.