Thursday, January 04, 2007

Earn Big Money With the Google Adsense Goldmine

Most of the Internet marketing community is at least somewhat familiar with Google Adsense. Google Adsense can be a very lucrative venture for some… So having a better understanding of Adsense is definitely worth your time if you're interested in large affiliate revenues requiring minimal effort.

Google Adsense Ads are small contextual ads that are published on web sites with the consent of the web site's owner. The ads are created by publishers that are selling products and/or creating brand awareness. The ads that are created are called Adwords and they are also a Google sponsored program.

Google Adwords and Adsense run hand in hand. Every time someone does a search on Google or one of their partner networks and clicks on one of the sponsored ads, the person who created that ad will pay Google a predetermined price. This is also known as "pay per click" advertising.

Now the beauty of Adsense is that the person who owns or hosts the web site that the Adwords ads appear on will split the amount of money that Google receives from the creator of the ad. It is a well guarded secret what the percentage of the split is, and it does vary, but for our purposes let's say it's 50%.

If a publisher is willing to pay 40 cents per click for his Adwords ad, then the host of the website that publishes Adsense ads can expect to see roughly 20 cents every time someone clicks on that ad that appears on their site. The other 20 cents is kept by Google. So basically it is a partnership of sorts between Google and web site publisher/owner.

Adsense is shown in the most relevant way possible. What does this mean? Well, probably the best way to illustrate this would be through an example. Let's say Mary had a website featuring women's clothing. If Mary wanted to monetize her web site with Google Adsense the ads that would be shown would all be related to clothing, and more precisely, women's clothing. If a page of her site was dedicated to shoes, then the Adsense ads appearing on that page would be for women's shoes.

So how is the price per click determined? This is where the Adwords side of the equation kicks in. Adwords advertisers bid on keywords. The more lucrative or sought after a keyword is, the more the advertiser will be willing to pay for each click. Keywords range anywhere from a few cents to in excess of $50 per click!

It's not hard to see how someone with a web site that generates a decent amount of traffic can make some nice money by putting Google Adsense on their site. Many Internet marketers will create web sites with specific content for the sole purpose of attracting high paying Adsense ads. Top Internet marketers earn in excess of $10,000 a month with Adsense, and you can too. It's free to sign up and give it a try so do it today!

About the Author:
Paul Wolbers
Get started with Adsense on your website and start earning money today! Visit: http://www.TheInternetMarketingWebsite.com/adsense.html
For More Highly Effective Internet Marketing Tactics Visit The Internet Marketing Website. Get Free Internet Marketing Tips, Tools and Techniques: http://www.TheInternetMarketingWebsite.com
Posted: 28-08-2006
Article Source: ArticlesBase.com

Wednesday, January 03, 2007

What To Consider And Methods In Building Your Own Adsense Sites Starting Now!

It is true that you can generate thousands of dollars per month. By just allowing a particular Adsense program to display their advertisements into your website, you will be given a percentage from the revenue generated from the impression (click) done by a visitor. In other words, you are on a win-win situation.

In order for you to profit more using Adsense, it is advised that you build two or more Adsense sites. Why two and not one? Creating more sites is much better; remember that you will be competing with top search engines optimizers (sites that are frequently displayed on the first few pages in a search engine). The art of creating Adsense sites is get them listed on the top pages of search engines for free if you choose the right niche.

The revenue that you can generate from these smaller niche sites will be much higher. You do not have to spend on advertising your site. Visitors will be entering your own website and there is a large probability that they will be clicking the ads that are displayed in your site.

So what is this niche? This is the selection of a particular topic with exact keywords that Adsense will pay you premium when a visitor clicks on that particular advertisement. It may not be the most trafficked site; but remember Adsense is serious in paying you once a visitor is interested on it and click their ads.

Building your Adsense Sites

There are three methods to build a website where Adsense can display their ads. These are discussed in the preceding sections.

The Content Model

You will be creating your website for a particular niche market. Normally, you would find the keywords for niche topics with a low number of search results but with a high number of search words. It will be your basis in creating your website which can contain between 20 to 50 pages. Remember that the important factor here is the content; so most probably. You will be integrating well-written content resources (such as articles) that your visitor may be interested to read.

The Single Page Model

Your website will have only a single. Conventionally, it is hard to attract visitors compared with sites having a hundred pages mainly because of less content integrated in it. However, you can still attract visitors by using the Pay-Per-Click (PPC) traffic and submitting your articles to article sites and directories. Another advantage is that the text is highly optimized towards a certain keyphrase that there are no other links that will be followed except the page itself. In this case, there is a great possibility that the visitor will be clicking on the ads. Just make sure that your contents are of great interest to your visitor.

The Number Game Model

You will be creating one site (either a single or multi-page site) that will attract visitors and generates revenues. After seeing the progress, you will start building a similar site that will double your Adsense revenues. It is just like creating a staircase website model; as you create more and more sites, your revenues will increase gradually.

You can try building your own Adsense site using any of the three methods discussed above. Remember that above all; target all your sites around the correct keywords. It will be an excellent way to have your Adsense site generates income.

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About the Author:
Larry Evans
Article Source: ArticleToGo.com

Monday, January 01, 2007

Made For Adsense, PPC Business Model - Still A Viable Plan?

There are currently many discussions in the webmaster forums on contextual advertising programs and the changes they are going through. Which program currently has the most ‘publisher friendly' terms of service? Which company values it's publisher's more? Which will pay me more? Which will be better in the long term…

And the most common, simple question: "Which one is best"?

Is there a solid answer to this question? Here are some of my thoughts on the subject.

The internet is an evolving creature by nature. It is not the same animal that it was ten years ago, or even ten days ago. It's ALWAYS changing. Every single day, hour, minute, and second, something new is added to it. Someone is uploading their own personal creation at this very moment, helping to forge the web's overall shape.

So if it's always changing, then to survive in it's environment we must be VERY flexible and evolve with it.

Why is this pertinent to PPC programs like Google's Adsense, Yahoo Publisher Network, and the truckload of other companies launching their versions? Because they know how the online world works, and have most likely planned their options far in advance. Most of these programs have a TOS (terms of service) that reflects it.

Let's take a deeper look.

In the Google Adsense TOS it clearly states:

"Google may at any time, in its sole discretion, terminate all or part of the Program, terminate this Agreement, or suspend or terminate the participation of any Site in all or part of the Program for any reason."

Any reason? In my eyes that also translates to ‘no reason' or explanation. Nothing will be due to you should they terminate your relationship. They hold a royal flush, you didn't even get dealt a single card.

At this point there are lots of readers that are nodding their heads and thinking, "that's why I went with Yahoo Publisher's Network"…. If you are, you're in for a surprise.

In the YPN TOS it states their version:

Section 15.b "We may suspend or terminate our provision of Matched Ads to you at any time, with or without notice, for any reason or no reason, with or without regard for how well Your Site or Your RSS Feed is performing, the quality of user traffic coming from Your Site or Your RSS Feed, or any other factor, in Overture's sole discretion."

The list goes on and on and on. If you read the TOS of MOST affiliate programs available to website publishers you'll find similar clauses. Clauses that YOU AGREE TO simply by clicking a little checkbox during the signup stage.

But it goes deeper. Those TOS agreements usually share another component. Almost every one of them gives the company the right to change, add, or delete any part of the TOS at any time, usually without notice to you. They also can sell your account off to another company. They can do ANYTHING they want with the terms. It's YOUR responsibility to keep checking back to see if it's been updated or changed.

They hold all the power. The reason they maintain these rights from the first moment of your participation is that they are aware of the web's constantly changing nature. They are not able to foresee what terms will be necessary in the future. So their high paid lawyers are adding and changing those TOS agreements seemingly on a daily basis, in an effort to protect their company by any means necessary.

So is the "Made For Adsense -PPC" website model still a good business plan?

In the beginning of the Adsense-PPC business model, many people earned a lot of money by focusing on just contextual advertising promotion and building sites oriented to content that generated high paying clicks. It was a gold rush. In internet time standards a really long lasting one. One that has resulted in MILLIONS of websites built with only one goal, getting paid. A wild west style run for the mines.

But similar to the demise that eventually followed the discovery at Sutter's Mill, those people that are now running to get in on the PPC gold rush are lucky to find a flake or two for their efforts.

The search engines are now clogged with junk websites, zero content websites, circle jerks, redirects, scripts that generate content based on a search, etc. The mass amount of low quality has made the advertisers that foot the bill react, and they are jumping ship at record rates.

Forcing the PPC companies to exercise their right to change or terminate their agreement, falling back on that trusty TOS that you electronically signed. Many times esulting in termination and nonpayment for the website owner. If it's a company that doesn't have a strong TOS, then it might result in the company's demise, also leaving you without compensation.

So back to the original question… Which should I choose?

My advice to you is to diversify your business plan as much as possible. Build different revenue streams for your overall web income. If you don't want to expend the time and effort to build and maintain a portfolio of sites, then consider additional affiliate programs for the site you do own or plan to build. Incorporate different affiliate programs into your site.

I started in this business a long time ago, about ten years now. An eternity in the electronic world. But even when I started, one of my mentors was fond of saying that he would rather get 100 checks for two dollars than one check for $200. His reasoning was simple. If you focus on one company for your income, and for ANY reason it dries up, you're left with nothing. The rent doesn't get paid.

If you focus on building a multifaceted business plan though, you might just make it.

You might just survive the environment of this ever evolving beast we call the web.

Copyright 2006 Chuck Crawford

About the Author:
Chuck Crawford is a renown website development expert. His primary talents include search engine optimization (SEO), website profit analysis – maximization, and site design/construction. For more information, please visit his home page www.ChuckCrawford.com
Posted: 31-08-2006
Article Source: ArticlesBase.com