4 Things That Pay Per Clickers Should Know

With so many different vehicles to use when advertising online, Pay Per Clicks are definitely one of the most popular. There are mixed feelings about the topic....seasoned veterans in marketing will side with PPC's while others equally as successful will frown on it.

1. Use very specific words when bidding....

When you are selecting your words for your PPC options , it is ALWAYS best to be as specific as possible. You should never be "vague". If you choose words that are vague like "car", "television", "movies", etc., you will have wasted clicks that cost you money. The strategy is to be more specific, such as, "1997 Gray Chevy Malibu", 19 inch Panasonic HDTV", "Rocky IV", etc. You MUST be specific to get the most for your money!

2. Pick your PPC choice(s) focused.....

When you are choosing which PPC to use, obviously there are some things to consider. No matter who you go with, stay focused and don't get spread out. It's better to be focused on a fewer than semi-focused on many. Track everything and experiment with keywords minimally.

3. Don't overdraw yourself....

I know from my own experience that the drive to out bid your opponent is very strong and in some cases , it may be stronger than your ability to utilize your funds wisely. It is very important to stick within your budget. Sometimes the high priced words may NOT be what you need/want anyway so stick to your guns and don't overdraw your account by letting your emotions get the best of you.

4. Always track your ads, regardless of where or how you advertise

One of the great benefits about operating online is the ability and accessibility to track your ads. It is possible to track every single anything that happens and if you are not doing so , you should be. You can create free accounts that are adequate if necessary so don't exclude tracking for ANY reason.

Usually, if you experiment enough with PPC's, you will find them to be a solid advertising method. It is a personal choice so I recommend that you do whatever gets you the most targeted traffic. You can never have enough targeted traffic so utilize any method that fits into your budget.

So there are many things to consider with PPC's, those are just a few. Hope this was helpful to some. Take care and God Bless.

About the Author:
Craig Raphael / EsourceInfo.com
PO BOX 306
Manzanita, Oregon 97130
503-298-9633
www.esourceinfo.com
Article Submitted On: January 07, 2007
Article Source: http://EzineArticles.com/

Easy Steps To Hands Off Passive Income

So you want to increase your Adsense income? Log into your Adsense account, and look at your last month's stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions

Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include:

-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant
reciprocal links
-write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories
-advertise with pay per click search engines like Google's Adwords. www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com (formerly Overture) and 100's of others. When of the best places for pay per click info is www.payperclicksearchengines.com with a descriptive list of 659 search engines.

Clickthroughs

Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can't dictate which Adsense ads show on your site, you can
influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

Effective CPM

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.

Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

The Formula

So now you have the basics of increasing your Adsense income. Its a deceptively simple formula:

-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.

Copyright 2005 MHG Consulting

About the author:
Dan Farrell
For a step by step detailed approach to creating 'residual income' with Adsense, go to: http://www.ad-alyzer.com/727/autoincomesecrets You can also subscribe for free to an e-course, "Hands Off Passive Income" and get 2 special bonuses. http://www.ad-alyzer.com/727/ezwebbiz
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Pay-Per-Click Search Engines – The Basics

Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising.

What Is A PPC?

A PPC search engine allows you to bid for placement in search results. Search engines such as Google, Yahoo, MSN, AOL and most others bolster their organic search results with sponsor advertisements. If you search on Google, links in blue across the top and the little ads down the right side of the search results are PPC listings. In one form or another, similar listings appear on every major search engine.

How Does It Work?

When you use a PPC, you will bid for placement in the search results under particular keywords. Instead of optimizing your site to appear high in the listings, you simple pay for the position. While this may sound great, keep in mind you are paying for the listing and have to watch the return on investment closely.

To get started, you must open an account with the PPC in question. The two biggest PPCs are Google Adwords and Overture. You will need to register with the PPC, provide a credit card number and, depending on the PPC, deposit money into the account. Next, create ads with a title, body text and link to the landing page of your site. The title of each ad should correspond to a particular keyword you want to promote. If at all possible, include the keyword in the actual title. Finally, you will be asked to bid on placement in the search results.

Bidding for placement is not as simple as it my sound. Ideally, your ad should be in the top 3, but never below the 10th position. This has to be balanced, however, by the return on investment of the campaign. If you sell a product that produces a $10 dollar profit per sale, you probably can’t afford to pay $.90 per click. If your site converts 1 visitor out of every 100 into a sale, you will spend $90 for every sale. Obviously, that is going to work out very well. The one caveat to this situation is a business with reoccurring revenue.

If you site charges clients a reoccurring monthly fee, you can bid in excess of your immediate profit margin. To do this safely, you must determine how long the average customer will stay on your site. For example, if you make a $10 profit per month and the average customer pays for 5 months, the total profit is $50. In this situation, you can spend $20 or $30 to obtain a customer and still turn a profit. To properly manage a PPC campaign for a reoccurring charge site, you must recalculate the profit per customer ever week to protect yourself.

PPC Cons

Why not just use a PPC campaign instead of pursuing search engine optimization? There are a number of reasons. First, you are paying for each click with a PPC, which requires a budget and may impact your cash flow. Second, PPC bidding is competitive and that translates into higher costs, so much so that a profit may be hard to make. Third, many people simply do not click on PPC ads with the figure being as high as 20 percent. Fourth, you run the risk of having people click on your ads with no intention of buying, whether they are just browsing or are trying to exhaust your advertising budget.

PPCs definitely have a place in the online marketing field. Manage your campaigns with an eye for detail and you should fine.

About the Author:
Halstatt Pires is with the Internet marketing firm - www.marketingtitan.com - a San Diego Internet marketing and advertising company.
Article Source: http://www.articles2k.com