When using AdWords, many people think that since they'll be spending money, they HAVE to get it right the first time. Well, getting any internet marketing stuff right the first time is going to be hard, so I'm going to give you some tips that I didn't learn until i was well into the AdWords program. Maybe you already use AdWords? Maybe you don't. But I'm sure you will learn something from this Tips list. So here it goes.
1) Capitalize the first letter in every word. Studies show that if you do this, it makes it appear better on the eyes, and you will be more inclined to click. Capitalize the URLs words too. It helps to seperate them out.
2) Use the keyword in your Title. If you can use it in the title, it will appear bold (as will it if it is in any other part of your ad copy), and since the title is read first, you've got a better chance to get clicked on.
3) Only use one keyword per ad copy. I don't care if your word is 'clock' and the other is 'clocks', modify the existing one to say 'clocks'. The more relevant the better, and Google likes it more. Relevancy is Google's main cocern.
4) Avoid long URLs. Face it, it's more appealing if an ad says, "www.TheRichJerk.com" than, "http://www.therichjerk.com/blog/2006/06/08/ rich_jerk_goes_hollywood_1.html" Catch my drift?
5) Ask questions. Adwords like, "Want To Get Rid Of Rust?" will usually do better than, "Get Rid Of Rust".
6) I'm not going to expose this, but if you don't remember what the Rich Jerk says, review the eBook again, because he has a really good ad section. I've used it and profited big time from it. The structure of his ads are great, and definitely consider using his AdWords idea.
7) Test and retest your AdWords. I typically go 3 days with one ad copy, see how it goes, then go another 3 days with another ad copy. This is an on-going process, so set up a spreadsheet and document everything. How many clicks you got, how much you spent, Cost Per Click, Dates the test was ran (some people search more certain days of the week), sales/clicks (depending if you are running affiliate codes or AdSense), and anything else you can think of. The more you write down, the better.
8) Use the word 'Free' or 'Trial' wherever you can. This is one of the most powerful words ever. Consider it.
9) Don't bid for the extremely expensive keywords. Instead, start with the smaller ones, then work your way to the top. Especially when you are trying to get ranked by Google, it is important to tackle the smaller, less searched words, then go up the line getting the larger words. This is the same for AdWords. So look to the smaller words, then go up. Don't start at the top, you probably won't stand a chance.
About the Author:
Daniel Delott is vacationing in Europe as a result of his internet marketing. He won't be available for a while, so he's set up a website for Rich Jerk Members. However, his website contains very important information that cannot be posted here. If you struggle with Internet marketing, this could be the most important thing you ever read: Danny Relic's Secret Website.
Article Submitted On: September 13, 2006
Article Source: http://EzineArticles.com/
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