Whether you're new to making money on the internet or are a seasoned Adwords user, this article will show you how easy it can be to make VERY good money by using Google Adwords and other pay-per-click (PPC) advertising to sell other merchants products as an affiliate (or even your own as a merchant). If you're still working a "day job" and are looking for a way to test internet marketing in your spare time, this is the best way to go. If you are smart and follow some of these savvy tips and strategies, you can easily kiss that day job good-bye in a few months!
Even if you already have some decent experience with internet marketing, but are looking to improve your Google Adwords expertise, then pay attention also, because I'll be revealing some resources and various strategies and tips to greatly improve your campaign management and make a lot more money than you are making now with adwords.
First of all, for the internet marketing novices, if you didn't already figure it out, affiliate marketing is probably by far the quickest method to start making money on the internet. Almost every person and company that sells anything on the internet offers an affiliate program (if they're smart). You don't even need a website to start making money. You can simply do some research and find products that sell well and offer enough of a percentage and dollar amount per sale, so that you can make profits off of simply paying for and running PPC ads.
Google Adwords is by FAR the most organized and easiest PPC engine to use. It allows you to set individual dollar amounts to each campaign you run as well as allowing split testing of ads, and also rewards you with cheaper clicks if you have high click through rates (as opposed to other PPC engines which simply give placement to the highest bidders). These are MAJOR advantages of Google Adwords over other PPC. The only problem with Adwords is that the competition is fierce and in some niches bid prices are too high to make profits if you're using affiliate methods.
Most people that struggle with Google Adwords make a couple major mistakes in their campaign management. First, they many times only have one single ad group and throw every untargeted keyword in the book into that ad group. I made this mistake myself for over a year before I figured out that the strategy that relevancy wins BIG TIME with Adwords. If your ads are relevant to what the consumer is searching for, you will get a high click-through rate and Google will reward you with a lower cost-per-click. Remember that tip, as it is important!
For example, if you are selling ski and snowboard supplies, you wouldn't want to simply make one ad about your winter sports supplies and then throw all kinds of various keywords about skis, snowboards, boots, gloves, jackets, etc into one ad group. That will get you very low click-through rates and waste money with untargeted visitors too who might have mistaken what you are offering.
The strategy that would do much better in Adwords would be to break your campaign management down into a separate ad group for skis, another one for boards, another one for gloves, and so on. Then you make each ad super-relevant to each specific ad group, and make your landing pages super-relevant to what the customer is looking for also (that is, if you have different landing pages for different products).
Another major mistake many Adwords users and affiliate marketers make in Google Adwords is to pay the same amount for content clicks as they do for search clicks. About a year ago, Google made the option available to bid separate amounts for content clicks and a different amount for your search clicks. This is important because you need to keep in mind that content clicks are TOTALLY untargeted.
The person that saw your content ad wasn't actually searching for what you are offering. Instead, something in your ad may have just triggered their curiosity so they clicked on it. Content ads have a MUCH lower conversion rate to sales than search ads do. If you're going to use content ads, you should at least bid half the price you're bidding on search ads.
On the opposite end of content ads, think about how much more powerful search ads are. Someone might have typed in a search for "find new snowboard", and there pops your sponsored ad to the right. Now think about how much more likely that person is to buy your product than someone that wasn't searching for a new snowboard but just randomly clicked on your content ad for some reason. There's no comparison!
Alright, right there I've just given you a couple very powerful tips and strategies to greatly increase the money you make with google adwords. I have about a dozen more Adwords strategies that are even MORE effective at increasing your profits BIG TIME as both a merchant and an affiliate.
About the Author:
Michael Gerry
If you want to discover the other dozen nasty little Adwords secrets that I've compiled to make you boatloads more money so that you can finally quit your day job, go to Google Adwords Strategies & Tips to Make Serious Money
Article Submitted On: September 17, 2006
Article Source: http://EzineArticles.com
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